However, sports is a big category, and no matter how good IP and mass base are, it is not enough to support sports towns alone, so the roles of the government and real estate developers are becoming more and more important. At the end of 20 16, the National Tourism Administration and the State Sports General Administration jointly issued the Guiding Opinions on Vigorously Developing Sports Tourism, proposing that by 2020, there will be 100 influential sports tourism destinations and 100 national sports tourism demonstration bases in China, and the total consumption scale of sports tourism will exceed 1 trillion yuan. Almost at the same time, the Zhejiang provincial government issued a document to promote the great opportunity to cultivate characteristic towns, and strive to cultivate 3-5 characteristic towns with sports industry as the main carrier.
The development of sports towns in China has just started, and there is not much experience to learn from at home, but there are a lot of cases abroad for reference. From the Pebble Beach in the United States, the motor sports town in Le Mans, France, to the outdoor sports resort in Queenstown, New Zealand, and then to the ski paradise in Chamonix, France, there are many successful experiences to learn from, but at the same time, we should sum up the "lessons" of our predecessors and not take detours.
Sports towns, like many other characteristic towns, are more of Lv Wen real estate from the perspective of commercial real estate. At present, the country is vigorously promoting PPP model projects, which are pushed by the central government, enthusiastically embraced by local governments and assisted by capital. This mode of relying on public-private cooperation to develop and manage projects has suddenly become a booster for the linkage between primary land development and primary and secondary land markets.
Sports events, especially football, golf, marathon and other events that use a large area of space, have become an excellent weapon for a large area of underground land! Coupled with the natural health, sunshine, positive labels and the vigorous promotion of national policies, the popularity of sports towns naturally formed. For many enterprises and builders of sports towns, what they are interested in is not sports, but land. How to be a sports town? It is more important to have a sports town!
The key lies in "reasonable planning" and "implementation". It is important to find a good planning organization to make arrangements and designs, such as prospective research institute. Specific success depends on specific resources.