Brief introduction of 57℃ Xiang company

On February 9, 2004, Hunan Haoshi Catering Management Co., Ltd. was established. On May 9 of the same year, Shangjiangjing Restaurant, located on the Xiangjiang River in Changsha, officially set sail. With the concept of "no threshold for consumption", fashionable dining environment, high-quality and considerate smile service, and the setting of Xian Yi dishes, the restaurant has attracted the majority of Changsha citizens and foreign tourists to dine, and stood out among many restaurants along the Yangtze River. Since then, "good food", the golden signboard of Changsha catering industry, has become more and more familiar and loved by the public.

Constantly pursue the innovation of food, and take the lead in changing recipes three times a year in Hunan catering industry to meet people's demand for new tastes. Adhering to the traditional characteristics of "Hunan cuisine with distinctive taste and fine selection of ingredients", combining with Cantonese cuisine, many original dishes have been introduced in cuisine, which has laid the brand foundation of "gourmet"; The "sea seafood" under the Ferris wheel is the beginning of the company's multi-brand operation; "57 degrees Hunan Teppanyaki" perfectly combines Japanese Teppanyaki with traditional Hunan cuisine, and was warmly welcomed by consumers as soon as it was launched. It is also the main brand of the company going to the whole country. "I love fish head" has made a breakthrough, launched all steamed vegetables and vigorously promoted healthy eating culture; Brand-new high-end brands are brewing. ...

Good food insists on customer-oriented, quality-oriented, taking "making the catering industry a respected industry" as its mission, adhering to the development strategy of multi-brand and multi-positioning, and leading the fashion trend of Hunan catering. The stores under the company have successively won the honorary titles of "Top Ten Famous Hunan Cuisine Stores in China", "Outstanding Hunan Cuisine Cultural Brand in China", "Top Ten Most Favorite Restaurants in Hunan" and "Must-eat Restaurants in Changsha". At the same time, the brand of "Six Thousand Restaurants" has been invested outside the province. As a new force of chain catering, it has spread all over 10 provinces and cities, with more than 50 stores.

Development and evolution:

In 2004, Haoshi Shangjiangjing Store officially set sail;

In 2006, good food made its debut in Bayi Store.

In 2008, Haishi was opened under the Ferris wheel of He Long Gymnasium in Furong Road, Changsha.

In 2009, the 57-degree Xiang Teppanyaki, which focuses on Chinese Teppanyaki, made a wonderful appearance in Changsha.

20 10, 57-degree incense teppanyaki Wang Fu store opened;

2011may 17, 57-degree spicy teppanyaki and I love fish head landed in Shanghai, and the store is located in Infinite Square, Huaihai Middle Road;

201165438+On February 2nd, the Dragon Dream Store in Hongkou, Shanghai, Hunan Province was grandly opened at 57 degrees.

On April 2012 19, Hunan signed a contract with Nanjing franchisees at 57 degrees, and Hunan took the first step in its foreign franchise business at 57 degrees;

20 12 on April 20th, 57 degrees Xiang signed a contract with Quanzhou franchisees, and 57 degrees Xiang settled in wanda plaza, Puxi, Quanzhou.

20 12 June, at 57℃, Hunan will launch Shanxi Taiyuan Store, Shanghai Guangqi City Store and Shanghai Zhongsheng Store. 57℃ fragrance ":57℃ is the best temperature for food entrance recognized by China Cuisine Association and World Cuisine Association;

Hunan stands for Hunan and refers to Hunan cuisine. The brand name and logo are fashionable and novel, leaving a deep impression on customers. From June, 5438 to February, 2009, Guinness awarded 57 degrees Xiang Furong Store the certification of "Teppanyaki Restaurant with the largest business area in the world".

Shanghai 57℃ Hunan Unlimited Store is the largest teppanyaki restaurant in Shanghai at present.