What is the brand history of Citizen Watch?

Citizen is a Japanese brand, founded in 1930. Its predecessor was "Japan Photokinetic Energy Co., Ltd.". In the subsequent development, the company gradually expanded its business to energy, environmental protection, high-end technology and other fields. 1956 Company was officially renamed Citizen.

Citizen watch is one of the important products of this brand, and its history can be traced back to 1985. At that time, Citizen introduced the first optical sports watch. This watch uses a technology called "light kinetic energy", which can provide power for the watch by absorbing any visible light source without changing the battery or winding it manually. This innovation has made Citizen a leader in the watch industry and contributed to environmental protection.

In the following decades, Citizen continued to develop and innovate, and launched many landmark products and series. For example, the Eco-Drive One series launched by 1995 is one of the thinnest solar watches in the world. The Eco-Drive SATELLITE WAVE series was launched in 2005, which is the world's first optical power watch with satellite timing function. 20 17 launched the Eco-Drive One PHOTON, which is the thinnest radioactive optical kinetic energy watch in the world.

Apart from the innovation of technology and products, Citizen's brand concept and mission have not changed. With the mission of "providing high-grade products and high-level services for people all over the world", the brand hopes to provide consumers with high-quality, environmentally-friendly and durable products through innovative technology and exquisite craftsmanship, and promote sustainable development and environmental protection.

In a word, the history of Citizen watch brand is a course full of innovation and change. From the initial light kinetic energy technology to various high-end technologies, Citizen has been promoting the development of the watch industry, and is also committed to achieving the social responsibility and sustainable development of the brand.