1, release period: weekly.
College students' newspapers don't need and can't be as informative as ordinary daily newspapers. Choosing a weekly newspaper can better balance the pursuit of speed and cost.
2. Publication scope: Guangdong Province, especially Guangzhou City.
* * There are 10 1 universities in Guangdong Province, with a total population of nearly 1 10,000, including more than 50 universities in Guangzhou, so the publishing scope should be concentrated in Guangzhou.
3. Issuance method: self-issuance.
Provide a variety of distribution methods.
First of all, the staff of the technology and distribution department of each university branch carried out "sweeping" distribution to achieve the maximum audience coverage.
Secondly, according to the differences between colleges and universities, colleges and universities with dormitory administrators can consult and read in the management office, while colleges and universities without dormitory administrators can put newspapers in the most conspicuous position, such as the newsstand where students often go, and the first floor of the dormitory near the stairs or elevators.
It is necessary to carry out strong publicity, set up exhibition boards to engage in activities, and make web pages to become one of the newspaper brands in students' minds.
4. Orientation of the newspaper: The New York Times for college students in China.
Elite newspapers and periodicals: In the so-called "entertainment era", there is no shortage of relaxed newspapers and periodicals, but profound thoughts and serious thinking. The employees of the newspaper come from college students, and the audience facing them is also college students. If these elites who are at the forefront of the times want to run a newspaper, they must be an elite newspaper in the form of The New York Times.
Rigidity and authenticity of news: news establishes the quality and status of a newspaper, but often the newspapers we see always evaluate college students as outsiders, and this newspaper is written by college students themselves, which must have original opinions and rigorous and true style.
5. Operation mode: mainly relying on advertising.
Newspapers mainly obtain operating expenses through advertisements, and the main source of advertisements is print advertisements. Guangdong college students are a very powerful consumer group in terms of number and consumption level, and advertisers will be interested in them. The main contents of advertisements are clothing, food, shelter and transportation. , not only attracted some moderately priced brand-name advertisements, but also attracted the introduction of some trendy shops.
6. Layout content: four versions
The first edition: news commentary, please comment on the latest hot events, especially those related to college students. You can refer to the pros and cons of Sina blog and make a news comment on "Huashan talks about swords, wonderful sentences"
Second Edition: Learning Space. The most important task of college students is to study, but a person who studies without friends is ignorant. The content placed in the second edition should be the discussion of learning problems second only to news comments. Due to the different majors in Guangdong and the large number of colleges and universities, it is impossible to take care of all colleges and universities in each issue, so a theme can be determined in the first week. For example, the first week can provide news about foreign language learning and exams and the experience of foreign language lovers, the second week can provide information about computers, and the third week can provide the experience of brothers and sisters.
Third Edition: A Collection of Movies and Television. Because most college students use the campus network, sharing the film and television resources on campus has become the greatest entertainment in life, so we can open up a special edition to talk about film and television, but not simply introduce film and television dramas, but love that has risen to the aesthetic stage. At the same time, students majoring in film and television can be invited to explain professional film and television shooting skills and appreciation skills, which can also stimulate students' love for film and television.
Fourth Edition: Life Information. This moderator is mainly an advertisement, but it can't be a simple advertisement. We should combine the information of food, clothing, housing and transportation with advertisements.
7. Authors and editors: bring together elites from universities.
The author comes from the School of Journalism and Communication, the School of Humanities and other students who love media. Set up the Council of College Students' Newspaper, a branch of colleges and universities. There is an editorial department in the branch, responsible for the collection, planning and signing of news information; There is a correspondent department to ensure that the latest and most valuable information in colleges and universities is fed back in time; There is an external liaison department, which is responsible for contacting other universities and negotiating the theme and content of newspapers; A technical distribution department sent the manuscript to the Council in time to launch a "sweeping" newspaper distribution work. Finally, the Council decides the content of the newspaper and sends it back to the branches of colleges and universities.
At the same time, new media forms of newspapers should be established, and web pages and blogs should be created and published electronically to further expand the audience.
The main source of the article is the manuscripts edited by colleges and universities, which can be obtained by reprinting, soliciting contributions and online soliciting contributions.