How can vegetable protein food and beverage become a "dark horse" in the market?

According to the data, the market development of China beverage industry can be roughly divided into three stages. Before 2000, carbonated drinks occupied a dominant position in the beverage market; From 2000 to 20 12, consumers' eyes gradually shifted to tea drinks and functional drinks; However, with the gradual enhancement of people's health awareness, the consumption concept will change, and now plant drinks will become the next market outlet for beverages.

In addition, from the perspective of industrial scale, the scale of China beverage industry is expanding, but the expansion speed is gradually decreasing. In 20 16, the sales revenue of China beverage industry reached 655.34438 billion yuan, up by 7.45% year-on-year; In 20 17, the sales revenue reached 636.325 billion yuan, down by 2.90% over the previous year.

With the continuous improvement of consumers' economic level, health awareness is also generally enhanced, and the attitude of the whole society towards beverages is also changing. The government and non-governmental organizations have begun to formulate policies to guide the beverage industry to develop on a healthier track. Therefore, in the era of great health, green, nutrition and health will become an important trend in the development of the 100 billion-level beverage market.

Under such a trend, the major beverage giants have already begun to lay out. In addition to Yili, Mengniu, Guangyao and other industry giants competing to enter, Jiaduobao, Coca-Cola and Danone have also launched their own plant beverage products.

While many enterprises are competing for the vegetable beverage market, there is also a dark horse that is emerging. Then focus on the big health field. This healthy drink is developed by Dendrobium morifolium juice, a subsidiary of Morishi Plant Drink (hereinafter referred to as Morishi)!