Distinctive characteristics of the times. At the end of 1978, the Third Plenary Session of the Eleventh Central Committee was held. At the beginning of 1979, Hua Fu company was established with the approval of the State Council. It can be said that Huafu Company is the product of the reform and opening-up policy. At the initial stage of the transition from planned economy to market economy, with the reform of the investment system of "changing from appropriation to loan" and speeding up the construction of infrastructure and large-scale projects in our province, Zhong Min Company came into being. Therefore, the cultural genes of investment groups are full of the blood of reform and opening up and have distinct characteristics of the times.
Highlight local characteristics. As the starting point of the Maritime Silk Road and one of the five major trading ports open to the outside world, Fujian has nurtured the world's first person, Lin Zexu, and millions of overseas Chinese in Fujian who have traveled across oceans and traveled the world, and has a fine tradition of opening up. During the period of reform and opening-up, Huafu Company, as a local non-bank financial institution and one of the top ten foreign financial windows in China, established good business relations with more than 20 international financial institutions, raised billions of dollars from the international financial market, and supported the construction of local key projects. As the initiator of the National Investment Association, Zhong Min Company has always taken industrial investment as its responsibility, participated in dozens of provincial key projects, actively promoted cooperation with central enterprises, and led CNOOC, China National Nuclear Corporation and other large central enterprises to invest in Fujian, becoming the vanguard of the investment industry. The corporate culture of the investment group should inherit Fujian's open marine culture and Fujian people's down-to-earth and hard-working cultural genes.
Deep historical accumulation. No matter China, Fujian or Hua Fu, they have all formed corporate culture characteristics in the course of business operation for twenty or thirty years. With the spirit of "being the first in the world", Huafu people borrowed the first commercial loan from the international financial market, found a development path of "borrowing foreign money, buying foreign ships, transporting foreign goods and earning foreign money", and founded the first Sino-foreign joint venture, the first local airline and the first Sino-foreign joint venture bank. And founded more than a dozen. The overall awareness of China people and Fujian people, the sense of responsibility for revitalizing Fujian and the spirit of down-to-earth, down-to-earth management, thrift and hard work should be integrated into the corporate culture of investment groups.
Deep risk awareness and brand of state-owned enterprises. In the 1990s, Huafu suffered huge losses due to double exchange rate changes and investment decision mistakes. China and Fujian are also in trouble because of imperfect investment environment, system and management defects. China, Fujian and Huafu have profoundly summed up the experiences and lessons of introspection, set up the awareness of risk prevention, established rules and regulations, and acted in compliance, thus branding themselves as state-owned enterprises.
(2) Corporate culture of investment group
Corporate vision: Develop the investment group into a well-known strategic investment holding company in China and a comprehensive investment and financing platform at the provincial level in Fujian.
Mission and purpose: adhere to the development direction of state-owned economy, and take building Fujian and serving Haixi as its mission and purpose.
Core values: adhere to people-oriented, talent is the first resource, let employees add value in learning and become talents in practice, attract and retain talents with good occupation, environment and treatment, and realize the harmonious development of "maximizing enterprise value, optimizing asset structure and all-round development of employees" and "serving society, enterprises, employees and harmony" as the core values of enterprises.
Enterprise spirit: advocate the innovative and enterprising spirit of "being the first in the world" and "working hard"; The professionalism of "working hard and stressing practical results" and the team spirit of "helping each other in the same boat and sailing around the world".
Business philosophy: adhere to the steady business philosophy of "steady operation and stress on efficiency", the trustworthy concept of "honesty and trustworthiness, doing things in good faith", the fine management concept of "gathering wisdom, scientific decision-making, managing people by system and handling affairs by procedures", the action concept of "being dedicated and diligent, promising and having a place", the honest concept of "honesty and self-discipline, advocating honesty and long-term stability" and the concept of "being as heavy as Mount Tai"
Company logo: the main body of the group logo is a circle, which symbolizes integrity and perfection. The two ends of the ring are superimposed together to form the shape of two seagulls flying high. Seagulls symbolize the sea, straits and other elements related to the sea. Two conjoined seagulls also refer to the close cooperation between the two sides of the Taiwan Strait in the economic and trade field. Seagulls flying in the same direction, which are building the Haixi Economic Zone, also contain good wishes for friendly cooperation between the two sides of the Taiwan Strait. Seagulls also have symbolic meanings such as flying high, not afraid of difficulties and obstacles, making contributions and expanding constantly. The two seagulls fly in the same direction, which also symbolizes the prosperity, mutual promotion and common development of the company's two main businesses (finance and industry), and also indicates that all employees are of one mind and one goal.
Because the shape is mainly surrounded by lines, "wai" and "Wei" are homophonic, which means that the purpose of the group company is "for society, for employees and for shareholders" In addition, the figure can also be regarded as an egg coming out of its shell, symbolizing vitality and hope. The scheme takes blue as the main color and white as the background color, which symbolizes the sea, blue sky, cleanliness and environmental protection (energy) and advocates a low-carbon economy.