1, headline is accelerating reform.
In recent months, the reform of headlines can be said to be in full swing. According to incomplete statistics, there are the following behaviors:
The threshold of adding yellow V was raised to 50,000 fans (not implemented in the later period);
Micro-headlines open income to creators with more than 60,000 powders;
Online paid question and answer;
Headline payment is online;
Wukong question and answer APP stops updating;
Wukong question and answer into the headlines;
Wukong questions and answers to adjust the income calculation method;
Adjustment of video revenue calculation method of watermelon:
The micro-headline is 10000 powder above the creator's open income;
Increase the unit price of print advertising revenue;
Support commodity card and commodity question and answer;
Creators' rights and interests are linked to fans;
Headline search APP is online;
Qingyun rectification;
Paid live broadcast (internal test);
Optimize the Q&A opening process (pause the opening)
Micro-headline revenue is open to 1000 users (authors, ordinary users);
An expert looks at the doorway, a layman looks at the excitement. This series of changes has sounded the alarm for us. Only by embracing change and actively seeking change can all creators not be marginalized by the platform.
2. Many people say that it is true that it is difficult to make money from the media, but it is also true that some people make money faster and earn more. What is this?
In the "423 Science and Technology Grass Planting Group" activity, a novice author brought goods through pictures and texts, and the commission per day exceeded 1.34 1.7 yuan. Besides him, there are many writers who earn hundreds or thousands of dollars every day.
3. The unit price of platform revenue has dropped?
For example, the author who spent more than 200 yuan the day before the reform now earns only more than 20 yuan a day. But there are also many question writers whose income has increased from 100 yuan a day to hundreds of thousands a day. Why do some people fall sharply and some people rise sharply? To be sure, after the income adjustment of Wukong's question and answer, the income limit of a single question and answer is completely cancelled, and a single question can reach thousands. Isn't this naked welfare?
There are many such examples, so I won't list them one by one!
Third, how to deal with it?
According to my investigation and observation, the platform has made great adjustments in product functions, system rules, income methods and so on. In addition, the strategic direction of headlines has obviously changed from social media to social+search+e-commerce, and e-commerce (content with goods) is the direction that every creator must pay attention to immediately, because it is closest to money, has the largest space and is also the general trend.
Quietly, the platform has completed the support of four main genres: micro-headlines, graphics, videos and questions and answers. Far-sighted authors have begun to learn to write with goods, and have begun to realize it, while some authors are still buying some old courses and columns to learn, and even indifferent to the reform of the platform. This is the fundamental reason why it is becoming more and more difficult to do it from the media, and it is time to make a change.