China KFC has opened more than 5,300 chain restaurants in more than 65,438+0,000 towns, covering all provinces, municipalities and autonomous regions in Chinese mainland.
At the beginning of entering the China market, KFC compared the possibility of reducing risks with the potential benefits that could be obtained through investment, and thought that China had no other competitors at that time, which was the best time to enter. Therefore, after weighing the possible risks and benefits, I decided to take Beijing as the starting point for the time being. Taking Beijing as the first choice for KFC to enter China has laid a solid foundation for KFC's success in China.
In the mature stage, KFC has formulated the strategy of combining Chinese and Western, and successfully entered the China market:
1. KFC hired more than 10 domestic experts and scholars as consultants to improve and develop fast food varieties suitable for China people. KFC has always used fried chicken, shredded vegetable salad and mashed potatoes as its main varieties, but the dietary tastes of Chinese people are constantly changing, and the varieties are too single, which is unfavorable to its development prospects.
In order to cater to the tastes of China people, KFC has successively introduced KFC's "Spicy Chicken Wings", "Chicken Leg Fort" and "Furong Fresh Vegetable Soup", which are deeply loved by China people. This is an unprecedented change for KFC, an old shop that has always attached importance to tradition and norms.
2. KFC has set up China Healthy Food Advisory Committee to research and develop new food products suitable for the new generation of consumers in China, and further expand the market.
Extended data
20 15 August 18, Yum! Brands such as KFC and Pizza Hut announced that Su, the chairman and CEO of China, will retire.
63-year-old Su joined Yum! Brands. /kloc-China in 0/989, when there were only four KFC restaurants in China. Sue became the president of Yum! Brands. China was in 1998, and led its brand KFC to expand from 4 stores to 4,800 today, and Pizza Hut has now reached 1300. In the meantime, I also led Su Yum! Completed the acquisition of China Little Sheep and set up its own Chinese restaurant brand Oriental Xiaobai in China.
2015 August 18 Yum official! China said: 63-year-old Su announced his retirement plan, and he will still serve as an administrative consultant until February 20 16, and keep the position of the board of directors to ensure a smooth and seamless handover.
Baidu encyclopedia-KFC
People's Network-Change KFC from 4 to 4,800 Yum! China's Soviet era is over.