Internet finance enterprises are also the inevitable product of market allocation of economic resources. In order to develop healthily, their enterprises should follow the market rules and pursue profits through legal operation. Therefore, they should innovate business strategies, cultivate competitive advantages, operate with integrity, and build the image and reputation of Internet finance enterprises.
Market economy is spontaneous, which easily leads to illegal fund raising, usury, social stability and resource allocation. National macro-control must be strengthened and standardized.