According to Baidu, Dr. Kong is a well-known brand of children's shoes, which was founded in 1999. There are more than 50 branches in Hong Kong and 100 branches in the mainland, which are distributed in more than ten provinces and four municipalities including Beijing, Shanghai, Guangdong, Guangxi, Sichuan, Hunan, Jiangsu and Zhejiang. And the stores are mainly opened in a direct way.