Popular Health News is aimed at ordinary readers who care about health all over the country, medical staff and inpatients in hospitals, pharmacies and clinics in Sichuan Province. The target audience is concentrated, fixed and targeted, which is one of the best positions and platforms for medical institutions, pharmaceutical enterprises and their related products, services and health care products to publicize.
Popular Health News is a national key health newspaper and one of the top ten health newspapers in China. It is a national newspaper specializing in medicine, hygiene, health and health care. The unified publication number is CN5 1-0075, and the post office public issuance code is 6 1-26. This newspaper is a medical and health popular science newspaper under the Sichuan Party Construction Periodical Group. It is mainly aimed at people with cultural background above junior high school, especially middle-aged and elderly people. It is characterized by "professionalism, practicality and service", based in Sichuan, affecting the west and facing the whole country.