Zhuji City is located in the south wing of the Yangtze River Delta, in the north-central part of Zhejiang Province, with an area of 231/km2 and a population of1060,000. Zhuji, with a long history and rich culture, is the ancient capital of Yue and the hometown of history. Zhuji is economically developed, socially harmonious and full of vitality. Its comprehensive strength ranks 24th among the top 100 counties and cities in China, its basic competitiveness of county economy is 12, and its scientific and technological innovation ability ranks 5th. Zhuji is one of the first demonstration civilized cities, a strong city in education, science and technology, and a strong city in sports in Zhejiang Province. It is also a national health city, a national garden city, a national environmental protection model city, an excellent tourist city in China, and an advanced county and city in national cultural construction. At present, it has 23 well-known trademarks in China, 9 famous brand products in China 19, more than 660 self-operated import and export enterprises and more than 480 foreign-invested enterprises, established sister city relations with cities in six countries, and established the People's Friendship Association of China, Hongkong and Zhuji.
Wang Jigang, Mayor of Zhuji Municipal People's Government
"China is the pearl of the world, and Zhuji is the pearl of China". Pearl is the key block industry and the most growing advantage industry in Zhuji, and it is one of the largest freshwater pearl breeding and trading bases in China. In recent years, Zhuji pearl industry has shown a good development trend, the scale agglomeration effect is increasingly apparent, the strength of leading enterprises has been further enhanced, and the industrial driving ability has been continuously improved. Zhuji has become a unique industrial base, which has promoted the sound and rapid development of regional economy and society. In particular, the construction of East China International Jewelry City has laid the foundation for Zhuji to build a world-class jewelry production and sales center.
First, the development status of pearl industry in Zhuji City
Zhuji, as the hometown of pearls in China, continues to lead in the scale and quality of pearl culture. The city's freshwater pearl culture area is 380,000 mu, with more than 3,000 farmers, covering five freshwater lakes in China. The annual output accounts for 73% of the total output of freshwater pearls in the world and 80% of the total output in China. Pearl culture has achieved three changes, that is, from rearing young mussels to rearing mature mussels; In breeding technology, it changed from extensive type to high fertilizer and high density type; On the scale of farming, it has changed from scattered farming with a large area of thousands of households to centralized farming with a small area of business households, and has embarked on the road of large-scale, intensive and specialized production and management.
1. The enterprise scale is growing day by day. There are 3 15 pearl deep processing enterprises and 62 trading enterprises in the city, including 20 pearl enterprises with sales exceeding 50 million yuan and 8 enterprises with sales exceeding 100 million yuan. Zhejiang Shanxiahu Pearl Group Co., Ltd. was rated as a national key agricultural leading enterprise, and its initial listing was approved by the issuance audit committee of China Securities Regulatory Commission on August 26th, 2006. Zhejiang Ruan Co., Ltd. is a provincial leading agricultural enterprise.
2. Brand building is fruitful. There are 2 famous trademarks in China, 3 famous brand products in China, 5 famous brands in China's jewelry industry, 3 famous trademarks in Zhejiang and 4 famous brand products in the pearl industry.
The signing ceremony of Zhuji International Jewelry City Project invested by China Zhuji Jewelry City Holdings Limited (Hongkong) was held on June 24th, 2006.
3. Scientific and technological innovation has achieved fruitful results. At present, there are 1 national key high-tech enterprises, 2 provincial high-tech enterprises, 1 provincial science and technology innovation service platform, 2 provincial R&D centers and 1 provincial quality inspection center, which have established long-term cooperative relations with many domestic universities and scientific research institutes, and organized more than 20 national and provincial science and technology projects in recent three years. Pearl culture technology has been further improved, the output rate of high-grade pearls has been continuously improved, new breakthroughs have been made in the culture technology of irregular pearls and large-particle nucleated pearls, the bleaching and brightening technology of pearl processing has become increasingly advanced, and the research on deep processing and utilization of low-value pearls has made great progress.
4. Marketing is becoming more and more diversified. Actively expand the domestic sales market by setting up franchise stores in large shopping malls, specialty stores in large and medium-sized cities, branches in wholesale markets and online sales, and rely on the Hong Kong market to expand foreign trade by attending international exhibitions and opening foreign branches, so as to seek new economic growth points.
On April 6th, 2006, the first Xishi Culture Festival and the fifth China (International) Pearl Festival opened in Zhuji. Zhou, deputy secretary of Zhejiang Provincial Committee, Chen, deputy director of the CPPCC Population, Environment and Resources Committee, Sheng Changli, executive vice president of China Jewelry and Jade Jewelry Industry Association, vice governor of Zhejiang Province, and Long Anding, vice chairman of Zhejiang CPPCC attended the opening ceremony.
5. The construction of jewelry city is progressing smoothly. In 2005, Hong Kong Minsheng Group joined forces with leading pearl enterprises in our city to invest 3 billion yuan to build East China International Jewelry City, and jointly build an international jewelry industry center integrating pearls, jewelry, jewelry processing and manufacturing, R&D, design, wholesale trading and exhibition services. This project has been highly valued by governments at all levels, attracting the attention of jewelers all over the world, and domestic and foreign investment delegations have poured in. On August 28th, 2006, the first phase of East China International Jewelry City was grandly opened. At present, the total rental and sales of shops has accounted for 70% of the total amount of the first phase.
6. The industrial chain continues to expand. Zhuji Shanxiahu Pearl Products Processing Park is an industrial park approved by the National Development and Reform Commission and one of the 22 pilot circular economy parks in Zhejiang Province. It has attracted many overseas pearl and jewelry manufacturing enterprises to settle in the park, which has spawned the integration of pearls with precious metals and jade products, and gathered a large number of enterprises and service organizations related to pearls or pearl industry. The industrial chain has been continuously improved and the degree of industrial agglomeration has been continuously improved.
Second, Zhuji Pearl Jewelry Industry Development Plan
At present, the pearl industry is facing many new development opportunities and challenges. How to follow the trend and improve the competitiveness of pearl industry is an important topic in our city during the Eleventh Five-Year Plan period. Our overall goal is: relying on the advantages of pearl industry cluster, actively adjust the industrial structure and accelerate the expansion from a single pearl to the whole jewelry industry; Actively promote the construction of jewelry characteristic industrial base, relying on East China International Jewelry City, comprehensively promote the upgrading of pearl industry and comprehensively enhance the international competitiveness of jewelry industry. By the end of the 11th Five-Year Plan, Zhuji will be a world-class jewelry production and marketing center. Strive for new breakthroughs mainly in the following four aspects:
First, further accelerate the gathering of jewelry industry. Accelerate the upgrading of pearl industry cluster and basically build the second phase of Zhuji Pearl Industrial Park in Zhejiang; Zhuji Huadong International Jewelry City will be built to form a jewelry industry cluster.
The second is to further improve the development level of pearl industry. Actively cultivate leading enterprises, strive to cultivate 40 enterprises with annual sales exceeding 50 million yuan, 20 enterprises exceeding 100 million yuan, 8 enterprises exceeding 100 million yuan and 3 enterprises exceeding 65.438+0 billion yuan, and cultivate 2 ~ 3 listed enterprises. The pearl industry chain has been continuously extended, and the added value of the pearl industry has been continuously improved. The rate of high-grade pearls has reached more than 25%, the annual deep processing capacity of pearls has reached10.5 million tons, and the annual output value has reached 25 billion yuan.
The third is to further launch well-known brands. Strengthen the construction of the jewelry city base, the establishment of enterprise brands and attract investment, vigorously enhance the overall brand of Zhuji Pearl, and strive to have 65,438+08 famous brands and well-known trademarks in China and 65,438+05 provincial famous brands and well-known trademarks by 2065,438+00; The domestic market share increased to 85%, and the international market share increased to 65%.
Third, the construction of international jewelry production and marketing center countermeasures
1. Give full play to the industrial cluster effect and enhance the benefits of Mingzhu Industrial Park. Cluster is an important support for pearl industry to enhance its international competitiveness. At present, it is very important to integrate resources and improve the efficiency and connotation of industrial parks. First, actively implement the strategy of industrial clusters, take accelerating the cultivation and upgrading of industrial clusters as the main direction to enlarge and strengthen the pearl industry and realize sustainable development, accurately locate, create characteristics, expand advantages, promote specialization and cooperation and improve the level of clustering. Second, actively implement the leading strategy, focusing on cultivating a number of large-scale leading processing enterprises and enterprise groups with high processing and development level and strong market development ability, which are in a leading position in the same industry in the world, leading the overall upgrading of small and medium-sized enterprises and the entire pearl industry. Third, vigorously develop circular economy, actively promote the circular economy of pearl industry and the construction of ecological parks, and form a green value innovation system, an ecological economic accounting system and an ecological technology support system to promote the sustainable development of pearl industry.
On May 24th, 2007, the Pearl Fair of China Jewelry Industry, co-sponsored by China Jewelry Industry Association and Zhuji Municipal People's Government, was held in Zhuji, Zhejiang.
2. Accelerate the adjustment of industrial structure and promote the extension and expansion of the pearl industry chain. Although the pearl industry in our city has formed a large-scale industrial cluster, the homogenization phenomenon of pearl enterprises is more prominent at present, which is not conducive to the sustainable development of pearl industry. First, the government should actively guide enterprises to implement differentiated development according to their own reality, find the best position in the pearl industry value chain, implement professional division of labor, and form enterprise characteristics and core competitiveness. Second, adhere to the development idea of "basing on pearls, upgrading pearls and surpassing pearls", take the opening of Zhuji Huadong International Jewelry City as an opportunity to introduce other precious metals, gems, jewelry and accessories enterprises, constantly improve the industrial chain, strive to make bold innovations in pearl jewelry, handicrafts, cosmetics, medicines, nutritional products and the combination of pearls with other precious metals and gems, and accelerate the extension and expansion to business services, tourism and cultural industries.
3. Strengthen brand creation and expand international and domestic terminal markets. Lack of brand is one of the most critical "soft spots" of China pearl industry. It is necessary to change the mode of competition, integrate various forces of the government, industry associations and enterprises, take science and technology as the guide, quality as the core, enterprises as the main body and market as the guide, vigorously implement the brand strategy, build the brand of pearl industry cluster, and comprehensively improve the overall quality and core competitiveness of pearl industry cluster. First, speed up the establishment of five systems: technical standards, popularization and implementation, inspection, quality supervision and service guarantee, so as to enhance the influence of regional brands. Second, actively guide pearl enterprises to create their own brands, increase trademark registration and brand cultivation of pearl products, and strive to cultivate well-known brands at home and abroad with intellectual property rights. The third is to increase publicity and promotion. By holding various international and domestic jewelry exhibitions, holding pearl festivals, trade fairs, trade fairs, promotion meetings, press conferences, etc., we will make full use of demobilized media and self-run media and integrate various resources to further enhance the overall visibility and reputation of Zhuji Pearl. Fourth, give full play to the role of trade associations, strengthen industry self-discipline, improve product quality, and maintain the market order and regional brand of pearl industry.
Shanxiahu pearl deep processing workshop
4. Build a scientific and technological innovation system to enhance the core competitiveness of the pearl industry. Core technology is the soul of an industry to enhance its competitiveness. Actively implement the "independent innovation promotion project" to enhance the concentration intensity and innovation ability of independent core technologies in the pearl industry. First, under the guidance of the government, according to the idea of market-oriented operation, create an innovation platform for pearl industry, form a cluster technology innovation support system with strong innovation ability, and solve the technical problems of industrial clusters. Second, take enterprises as the main body, form a scientific and technological innovation chain covering technology research and development, product development and achievement transformation, increase the development of key technologies such as pearl breeding, processing and sales, and comprehensively increase the added value of pearl products, so that enterprises in the industry can realize dislocation competition and heterogeneous competition through technological innovation. Third, based on talents, we should conscientiously do a good job in talent demand forecasting and talent planning in the pearl industry, introduce incentive policies, create a mechanism and environment of "attaching importance to talents, attracting talents and retaining talents", and build a team of entrepreneurs, managers, professional and technical personnel and industrial workers through various channels to solve the talent bottleneck.
Pearl processing plant
5. Give play to the market-driven role and build a platform for the sustainable development of the jewelry industry. The healthy and sustainable development of Zhuji pearl industry mainly benefits from market construction. Zhuji pearl market has experienced five changes in the past 30 years, and each market upgrade has greatly promoted the development of pearl industry. It can be said that a history of market changes is the historical epitome of the development of Zhuji pearl industry. At present, the sixth generation pearl market-Zhuji Huadong International Jewelry City Phase I has been grandly opened, which is a strategic measure for Zhuji pearl industry to rely on the Yangtze River Delta, radiate the whole country and face the international market, and is also the core project for Zhuhai to build an "international freshwater pearl production and marketing center". Zhuji Municipal Party Committee and Municipal Government will continue to attach great importance to, care for and support the construction and development of East China International Jewelry City, follow the principle of mutual benefit, and strive to build Jewelry City into a "world pearl jewelry trading center" and an "international pearl jewelry trading platform", and will effectively protect the legitimate rights and interests of global jewelers with an investment service system in line with international practices, and strive to create a fair, open and honest development environment.
Beauty of Competition —— Second Prize Works of the Third China Freshwater Pearl Jewelry Design Competition
2 1 century is a century of communication and cooperation. With the rapid flow and optimal allocation of production factors, the jewelry industry will also usher in a new stage of development that pays equal attention to further subdivision and integration of the industry. Strengthening communication and cooperation is undoubtedly an effective measure to promote multi-win situation. We will, as always, strengthen exchanges with our brother cities, explore the experience of building a jewelry characteristic industrial base, seek ways of win-win cooperation, and join hands with * * * to create a more brilliant tomorrow for China's jewelry industry!
Overall aerial view of East China International Jewelry City