There are 20-30 million babies born in China, about 45 million babies aged 8-36 months and 320 million children. Developing this market will not only have good social benefits, but also obtain considerable economic benefits. According to the statistical announcement issued by the fifth population census, the monthly consumption of newborn products for families aged 0-3 in Chinese mainland is about that of 900 yuan. Coupled with the baby consumption in rural and urban areas, by 2008, the baby products market in Chinese mainland has reached 800 billion yuan. There are many kinds of baby products, including common bottles and pacifiers, ingenious baby nail clippers, baby towels and special spoons, sleeping bags, toys, educational supplies, skin care products and clothes, and even small pins and pillows for babies. With the increasing consumer demand, under the influence of the basic national policy of family planning, a family has only one child. "Looking forward to the success of children and women" is the common mentality of parents all over the world. Intellectual investment, especially the emphasis on children's education, has been recognized by most families in China. Under the favorable environment of building a well-off society in an all-round way put forward by the 16th National Congress of the Communist Party of China, the living standards of residents have improved significantly, laying a material foundation for the consumption of middle and high-grade baby products. This is also the internal driving force for the gradual warming of the baby products market in recent years, including food, clothing, housing and transportation and intellectual development. At present, the health and health care of pregnant women and babies are paid more and more attention by the society, and the quality requirements of daily necessities for pregnant women and babies are getting higher and higher. This is based on the change of traditional ideas, and people begin to buy more high-quality and cheap brand goods to meet the demand of consumption. Baby products are one of the most promising and profitable industries at present and even in the future. Baby products industry is the driving force of GDP growth in various countries. Baby products industry is a sunrise industry in 2 1 century.
◆ Market potential analysis
1. Analysis of market purchasing power: The implementation of China's family planning policy and the aging social situation make pregnant women and babies not only the focus of young couples' attention, but also the core of the older generation's love. The phenomenon of "Little Emperor" and "Little Sun" now shows that pregnant women and infants are the focus of family consumption for two generations. The annual consumption of newborns alone is between 2,000 yuan and 5,000 yuan (excluding food consumption). And the focus of its consumption has gradually shifted to quality education and other consumption aspects. 2. Social concern and input: Pregnancy is a special stage that needs the most care and care in the process of life growth. Pregnant women need the recognition and support of their families, and newborns need careful physical and psychological training. Therefore, the state has invested a lot of manpower, material resources and financial resources in the propaganda of prenatal and postnatal care, which makes the health requirements of modern parents and babies not only stay in material supply and traditional care, but also pay more attention to psychological adjustment, spiritual enlightenment and scientific pregnant and baby culture. The pregnant and baby industry itself has also put forward higher and newer development requirements. Introducing products, culture and services into the market is the biggest selling point of the pregnant and baby industry in the future.
3. Update the concept of pregnancy and baby: The promotion of pregnancy and baby culture has completely updated the traditional concept of pregnancy and baby. Modern life is increasingly eager for multifunctional, diversified and high-tech products, perfect and humanized after-sales service and professional guidance.
4. Consumers' demands: With the growth of newborn parents' age and education level, they are eager for parenting knowledge and enhance their health awareness. However, the lack of parenting practice has caused the conflict between traditional parenting concepts and the process of modern civilization. This makes the pregnant and baby market call for the combination of traditional parenting and scientific parenting, promote the understanding of brand-new nursing practice, enhance the awareness of comprehensive nursing and professional service, and thus complete the nursing and care in special periods of life.
5. Derivation of consumer groups: Only pregnant women and babies have limited spending power. But don't forget that China is a society that attaches great importance to the world. Parents, uncles, aunts, friends and colleagues around pregnant women and young children will come to visit and congratulate them. Then, a large number of consumer groups with purchasing power will be derived from pregnant women and infants. Every pregnant woman or baby has at least 8- 12 consumers with purchasing power and decision-making power, and the consumption potential is endless.
◆ Analysis of current market situation
1, there is a serious vacancy in joining practical brands: the domestic pregnant and baby market is only in its infancy, except for a few large shopping malls and high-end specialty stores, there are almost no franchised stores with brand effect. In some developed areas, the products of pregnant and baby shops are of mixed brands, uneven quality, incomplete types, unreliable safety performance and poor after-sales service. In more places, pregnant and baby products are still sold together with other daily necessities, which brings great inconvenience to consumers. Therefore, the market urgently calls for high-quality franchise stores with brand value to adapt to consumers' shopping psychology. The vacancy in the market has left an excellent opportunity to make a big impact in emerging industries!
2. There are few professional operators in China: At present, there are few real operators in the domestic pregnant and baby industry, and even fewer operators with strength and solid foundation. Some companies that claim to be "operators" actually don't have their own brands, but the so-called franchise stores are full of products marked with other manufacturers' brands, "specializing in not monopolizing". Eventually, the terminal competition sales are weak, and the profit and reputation of franchise stores can not be guaranteed.
3. The geographical environment of shopping is limited: the consumers of baby products for pregnant women (except gifts) are pregnant women and mothers of newborns at 6- 10 months. These two kinds of special specific consumer groups are inconvenient to move and have particularly strong safety requirements. They want to shop near their community, with convenient transportation and elegant shopping environment. However, at present, pregnant and baby products are mostly located in large markets and shopping centers, which is very inconvenient for consumers.
4. Lack of systematic and comprehensive market organization, the market is relatively single: pregnant and baby products involve dozens of industries such as clothing, plastics, light industry, electronics, medical equipment, steel, paper products and so on. , extensive and scattered. At present, the shops of pregnant and baby products are limited to articles and clothing, and there are almost no daily necessities, daily necessities, special products for pregnant women, craft etiquette and works of art. The market for pregnant and baby products lacks a single, systematic and comprehensive supply and marketing organization. Therefore, professional brands and systematic supply and marketing have become the development direction of the industry.
5. The sales method is monotonous and lagging behind: the sales of pregnant and baby stores still use the old traditional way of "you come and I sell" and "sold out" to receive customers. The monotonous and lagging sales methods lead to dull market terminals and unsalable products. Because of the particularity of pregnant and baby consumer goods group, the industry needs community service, humanized service, convenient marketing, family marketing and other disturbing sales methods. Only emerging models can inject fresh blood into the industry.
6. The existing market price system is unreasonable: at present, the market is full of imported products and domestic fake and shoddy products. On the one hand, the high prices of imported products discourage ordinary consumers, on the other hand, low-quality and cheap products cannot meet the needs of middle-class consumers.
◆ Market prospect prospect
1, and the market start-up prospect is broad. At present, the domestic market for pregnant and baby products is in its infancy, and there are many grocery stores. High-end brand stores that can provide standardized management, unified image, high quality and low price will be the demand of the market. Therefore, the development of pregnant and baby industry has broad market prospects.
2. Demand exceeds supply, with great potential. The overall market is in short supply and will never be exhausted. According to the analysis of all kinds of pregnant and baby products market sales survey report, the market supply and demand are seriously unbalanced.
3. The franchise has unlimited prospects. According to the statistics of IFA since its establishment more than 40 years ago, franchising involves almost all industries, including all service industries, with 59 categories and more than 50,000 varieties. The federal government of the United States promulgated the FTC regulations of the Federal Trade Bureau to strengthen the market regulation and management of chain operation. Since 1970s, the internationalization trend of franchising has been continuously strengthened. In the past 10 years, the chain operation has shifted from the initial focus on retail and catering to new industries, including tourism, real estate, leasing, fitness and beauty, exhibitions, property management, decoration, education and training, information consultation and so on. At the end of last century, 500,000-600,000 businesses in the United States operated by franchise chains, which created a prosperous sales performance of more than 6 trillion US dollars in one year, accounting for more than one third of the total retail sales in the United States. In today's society, the market economy has been integrated into all areas of people's lives. Baby products and children's products have become a major expense in the daily consumption of the public, and buying baby products is an essential expense for many families. Therefore, opening up the market for baby products and children's products has become the first choice for many people of insight! Practice has proved that baby products are promising. When you start a new industry, you will inevitably know little about its operational characteristics and marketing skills. Choosing to join or represent is a good way to get started quickly. Jin Baoer is committed to the marketing of baby products, adopts flexible and diverse joining methods for agents to choose from, and provides perfect after-sales service to solve your worries. Choosing Jin Baoer is the best start for you to realize your entrepreneurial dream, and Jin Baoer is your best business partner in the baby products industry.