By the end of 20 13, the number of high-net-worth individuals in China increased by 3.6% (654.38+million) over the previous year, reaching 2.9 million, among which the number of high-net-worth individuals with assets exceeding 100 million increased by 4% (2,500) over the previous year, reaching 67,000.
In terms of regional distribution, East China still accounts for the highest proportion, reaching 44%; North China is the second, accounting for 23%; South China ranked third, accounting for 18%. The northeast, southwest, central China and northwest only account for 15%. From the distribution of provinces and cities, the number of high-net-worth people in Beijing is still the largest, increasing by 1.5 million compared with 20 14 years, reaching 490,000; Brother rock books followed by Guangdong, with an increase of 654.38+07 million compared with 2065.438+04, reaching 486,000; Shanghai ranks third, 30,000 more than 20 14, reaching 420,000; Zhejiang ranks fourth, 4,900 more than 20 14, reaching nearly 380,000. These four provinces and cities have17.76 million high-net-worth people, accounting for 6 1% of the country. There are ten provinces and cities with more than 50,000 high-net-worth people, including Jiangsu, Shandong, Fujian, Liaoning, Sichuan and Tianjin. Except Inner Mongolia, Liaoning and Jilin, the number of high-net-worth people in other provinces and cities has increased.
The lifestyle of high net worth people is mainly divided into three stages: creating wealth, maintaining wealth and enjoying wealth. According to the white paper, the high-net-worth people in China have experienced the stage of creating wealth by using luxury brands to highlight their social status, entered the stage of maintaining wealth with a low-key and applicable lifestyle, and gradually transitioned to the stage of enjoying wealth represented by participating in charity. Among them, the main characteristics of the stage of keeping money are: moderate consumption, beginning to pay attention to the quality of life, self-cultivation of body and mind and the education of children's connotation temperament. The satisfaction of high net worth people with their own health is as high as 79 points, and the satisfaction of men is higher than that of women. Health management is mainly carried out through healthy diet and exercise, followed by regular physical examination. Family doctors/health consultants are more attractive to women. Emerging health management methods such as medical tourism, medical clubs/clubs, and injection of sheep placenta are gradually being accepted and tried by high-net-worth people. Healthy eating is mainly through regular eating, controlling food intake and greasy food, followed by controlling the intake of irritating food and not drinking alcohol. Running is the most popular sport, followed by badminton and swimming. In these three sports, there is little difference between men and women, but women prefer yoga and horse riding, while men prefer sports, such as basketball and football.