1. Work summary of the Eleventh Golden Week
The "Eleventh" Golden Week has come to a successful conclusion. Under the correct leadership of the * * Municipal Party Committee and Municipal Government, and with the joint efforts of all departments in the city, * * Holiday Tourism * * Golden Week was a complete success, achieving the goal of "health, safety, order and high quality", summing up the work of * * Golden Week, 65438+ 10/7, the whole city * Among them, there were 524,700 overnight visitors, an increase of 658; One-day visitors 17 1 1800, up 99.76 year-on-year. The total tourism revenue was 65.438+0.26 billion yuan, a year-on-year increase of 654.38+0.835. During the Golden Week, there were no major tourism complaints and the tourism market was in good order. I. Main features
1."* * *" continues to be popular and has become a tourist hotspot of * *.
Since its opening, "20XX China World Horticultural Exposition" has received nearly120,000 visitors from home and abroad. After nearly five months of successful building, the brand of "World Expo" has rapidly formed. After experiencing the charm of spring and summer, the Expo Park has entered a fierce autumn, and various landscapes have entered the viewing season, becoming the first choice for tourists coming to Shenyang. In the Expo Park, 500,000 square meters, 150 species and 5 million chrysanthemums are smiling to welcome tourists from all directions. Thousands of chrysanthemums bloom like the sea, laughing and singing roam in the world of pictorial, and people swim in the Expo Park with rich autumn charm, relaxed and happy, lingering. Due to the National Day and Mid-Autumn Festival, the Mid-Autumn Festival in the Expo site has been designed as a new tourist attraction, and many tourists choose to drink and enjoy chrysanthemums in the Expo site, which is very pleasant. Tulips are fragrant in the May 1 Golden Week, and chrysanthemums are fragrant in the Eleventh Golden Week. The World Expo continues to be popular. In this colorful World Expo Park, whether it is pavilions and pavilions with Jiangnan style, Mongolian yurts with Saibei style, Northeast duet performance full of rich Kanto culture, and history of qing dynasty's Shengjing Horse War, etc. Many tourists are attracted and domestic and foreign tourists flock to the Expo Park. According to statistics, from June 65438+1 October1July, the Expo Park received a total of 1.33 million visitors, ranking first among all scenic spots in China. Among them, the tourist peak of the Expo Park1October 2 received more than 260,000 tourists, 65,438.
The tourism activities in this city are rich and colorful, and there are many good-looking programs.
Various scenic spots, districts and counties (cities) in the city took the Golden Week as an opportunity to hold a variety of tourism activities. Heping District held the 20XX Peace "Eleventh" Emperor Temple Fair. Shenhe District held the "Auspicious Temple Fair" of the Central Temple, the exhibition of tourist commodities street and the "Daily Reward Day" of Zhongjie tourist and leisure shopping street. Liaoning Provincial Museum held "Welcome to the Golden Autumn and Welcome to the Seven Excellent Exhibitions of Liao Bo". Zhang Shuaifu Museum held "Exhibition of General Zhang Xueliang's Centennial Achievements". * * * * Launch the "Celebrate the Longevity" activity. Wulihe Park held the "20XX First Italian and Korean Light Sculpture Art Exhibition". Dongling Park held the ancestor worship performance of Emperor Kangxi and the Manchu Yangko performance. * * The Science Palace held the French curtain film "Flying in the Air". In addition, the Expo Park also hosted Australian water stunts, Russian national circus performance, Liu Laogen's green duet performance on the big stage, fire dragon steel flower performance, enamel glass exhibition, Taekwondo performance, Richard Clayderman piano concert, and "Meet the Expo Park and enjoy the Mid-Autumn Moon" TV art evening.
3. "Country Tour" is closely related to the theme and has distinctive features.
This year, closely following the theme of "China Rural Tour", * * City has actively developed rural tourism products and launched a variety of "rural tour" projects, allowing tourists to enter and enjoy nature. Huishan Orchard Picking Festival was held in Puhe New Town. Visitors can pick apple pears, Nanguo pears, foreign pears, small white pears, grapes and other fruits here, enjoy the scenery of Huishan, experience farmhouse music, fishing and other activities, and have a beautiful sleep on the kang of farmhouse music at night, feel the quiet and undisturbed nightlife, watch the bright moon, enjoy the stars, listen to frogs and enjoy the night. Faku County launched the original ecological tour of Wulong Mountain Scenic Resort Scenic Area in Wulong Mountain Scenic Resort Scenic Area, allowing tourists to enter the original secondary forest, experience the forest oxygen bar, watch and cherish wild animals and plants, go into the countryside to pick fruits and taste farmhouse meals. * * * District has launched the "Ma 'er Mountain Picking Festival" in Ma 'er Mountain Eco-tourism Zone, where visitors can personally pick all kinds of vegetables and fruits, climb the southern peak of God-Ma 'er Mountain and catch wild fish. * * The National Forest Park held the "Eleventh Golden Week, Forest Story" activity, making forest souvenirs for tourists free of charge, and holding large-scale entertainment interactive games such as grass football fun competition, bamboo pole dance and eternal knot, so that tourists can fully feel the breath of the forest and the beauty of nature. Qipanshan Tourism Development Zone also held "Golden Autumn Fishing Tour" and "Golden Autumn Fruit Appreciation Tour" activities. Other counties (cities) also vigorously carry out rural tourism activities in combination with their own resource characteristics.
4. "One-day tour" is very popular, and "go on road trip" has become a new fashion in tourism.
During the "Eleventh" Golden Week, various tourism business units in our city have launched "World Horticultural Exposition Boutique Tour", "Happy Shopping Tour", "Rural Farmhouse Tour", "Autumn Picking Tour", "One Palace and Two Tombs World Cultural Heritage Tour", "Industrial Tour", "Strange Landscape Tour", "Leisure Holiday Tour", "Culture and Art Tour" and "Popular Science Tour". The "one-day tour" routes in the city mainly include: World Expo Park, Sea World, Glacier Zoo, Qipanshan Mountain, Guaipo, National Forest Park, Ma 'er Mountain, Bird Island and Water Cave. One-day tour routes in the province mainly include Fushun Royal Polar Ocean World, Benxi Water Cave, Qian Shan, Dandong Wulong Mountain Scenic Resort Scenic Area and Tianqiao Ditch. Tourists take the "one-day tour" vehicles located in Wulihe Stadium and the municipal government square to visit the scenic spots in the province and the city. In addition, there are tourists from surrounding cities such as Benxi, Tieling, Liaoyang and Fushun. Also come to Shenyang for a "one-day tour".
In addition to traveling by "day trip" vehicles, many car owners travel by car. According to statistics, the "road trips" in Qipanshan, Huishan Orchard, Baiqingzhai Farmhouse, Dongling Park and other scenic spots have accounted for more than one tenth of the total number of tourists, and the number of "road trips" is still increasing. "Traveling on the Road" has flexible time and is not affected by the itinerary. It is very popular with tourists and has become a new tourism fashion.
Second, experience and practice.
Strengthen leadership to ensure safety.
This year's "Eleventh" is the18th Tourism Golden Week with a long holiday system. In order to let the general public and tourists have a "happy, harmonious and safe" holiday. Before the festival (September 23rd), the municipal government held a * * * special office meeting to study and deploy the work of the "Eleventh" Golden Week, requiring the relevant municipal departments to strengthen leadership, put their responsibilities in place, and do a good job in the investigation of potential safety hazards in key areas, industries and posts. At the same time, learn from the successful experience of the "May 1" Golden Week, do a good job in traffic organization, vehicle management, park services, etc., and improve various emergency plans to ensure the smooth development of the Expo. On September 28th, Song Qi, deputy director of * * *, led members of holiday offices such as tourism, public security, transportation, urban construction, health and safety supervision to conduct safety inspection on the city's tourism market. The Municipal Holiday Office has also held many meetings to make arrangements for holiday tourism and ensure that all preparations are in place. Before the festival, the Municipal Tourism Bureau carefully formulated the Notice on Carrying out Tourism Safety Inspection in the Eleventh Golden Week, requiring all districts and counties (cities), development zones and tourism business units to strengthen tourism safety production, and organizing the tourism bureaus of all districts and counties (cities) to conduct serious, comprehensive and thorough on-the-spot inspections on tourism business units, find problems in time, and take effective measures to eliminate potential safety hazards. The leaders of the Municipal Tourism Bureau led a team to organize the cadres of the overall organs to be divided into eight inspection teams to inspect the order of the * * * tourism market, and * * inspected more than 30 tourist units 170, including 43 tourist teams and 48 tour guides. Through the above work, the necessary conditions have been created for the safe, healthy and orderly development of the tourism market during the Golden Week.
2. Attach great importance to and cooperate closely.
In order to do a good job in the "Eleventh" Golden Week in an all-round way and ensure that the "World Expo" attracts tourists120,000 person-times, all relevant units attach great importance to it, cooperate closely and do a lot of serious and meticulous work. During the Golden Week, the Municipal Tourism Bureau sends inspection teams to inspect the tourism market of * * every day. The public security traffic department implemented traffic control around the Expo site, which ensured the smooth traffic of Shenqi Road and added two temporary parking lots to avoid the shortage of parking spaces in the Expo site. The railway department has set up a special waiting area by adding temporary trains, which greatly facilitates tourists' travel. The public security department will increase the police force in the Expo Park and major scenic spots in the city to ensure safety. The news media actively used radio, television, newspapers, Internet and other means to inform the market situation of the "Eleventh" Golden Week, timely and effectively provide practical information for tourists to travel, and comprehensively publicize and report the "20XX China * * World Horticultural Exposition" through multiple channels and ways, attracting tourists from abroad, other provinces and cities, other six cities in the * * Economic Zone and surrounding districts and counties. Focusing on the tourism theme of "20XX country tour in China", activities such as "farmhouse music" and "picking festival" were widely publicized, attracting a large number of city tourists.
3. Careful organization and arrangement
In order to do a good job in the "Eleventh" Golden Week in an all-round way and ensure the safe and orderly development of the "Eleventh" Golden Week, the Municipal Holiday Office drafted the "Notice on Seriously Doing a Good Job in the" Eleventh "Golden Week Tourism in 20XX * * City" according to the spirit of the national and provincial holiday office documents, and issued it in mid-September in combination with the actual situation of * * city, requiring all departments and units in the city to conscientiously implement the spirit of the document. All units should strengthen organizational leadership, improve organizational structure, strengthen tourism safety operation management, rectify market order and improve service quality.
2. Summary of the work of the Eleventh Golden Week
Under the strong leadership of the county party Committee and the government, the county holiday tourism coordination leading group attaches great importance to the development and management of the "Eleventh" Golden Week tourism. All member units cooperated sincerely, cooperated closely, made careful arrangements, strengthened scientific scheduling, paid close attention to service guarantee, and successfully passed the second1golden week, with all indicators reaching a record high in the same period. On June 65438+1October 65438+1October 7, the county * * * received tourists153,000 person-times, an increase of 65438. There were no tourism safety accidents and complaints in the county, and the four unified goals of "safety, order, quality and benefit" were achieved. I. Main features
This year's "Eleventh" Golden Week has achieved remarkable results and outstanding features, which are mainly reflected in the following five aspects.
(A) to further expand the tourism market
With the increasing popularity of our county, the maturity of tourism products and the in-depth development of tourism promotion activities, the structure of tourist sources has changed from the monopoly of Jiangsu, Zhejiang and Shanghai in the past to the substantial increase of medium and long-distance tourists, with the unprecedented growth of tourists from Beijing, Guangzhou and Hubei, and overseas tourists have also begun to travel to our county. During the Golden Week, our county * * * received more than 200 foreign tourists, achieving a zero breakthrough compared with the same period last year.
(2) Personal go on road trip becomes the main theme.
With the improvement of tourist traffic and the continuous improvement of people's living standards in Jixi County, go on road trip began to play the leading role and became the main theme of Jixi tourism, accounting for 80% of the total reception. In many scenic spots in Jixi, especially Longchuan, Zhangshan Grand Canyon and Xiaojiuhua Scenic Scenic Area, a famous Buddhist mountain, many large-scale road trip motorcades in the form of family trips were welcomed during the Golden Week. There are many self-driving cars in county hotels, parking lots, farmhouses and even country roads. In order to ensure the safety of self-driving travel, our county eliminates road safety hidden dangers and improves road signs and guiding signs.
(C) "Nongjiale" tourism is very popular.
This year, our county has held "Rape Flower Watching Festival", "Anmiao Festival" and "Pecan Picking Festival". This series of festival activities has deeply excavated rural tourism products with local characteristics. Around the theme year of "harmonious urban and rural tourism", the county tourism bureau has developed 43 "farmhouse" tourism business households. During the Golden Week, the reception of "farmhouse music" quickly warmed up, and eating farmhouse music, living in farmhouse music and buying agricultural products became a hot scene. The county's "Nongjiale" received 29,000 people, and the occupancy rate of "Nongjiale" hotels was as high as 85%.
(d) Experiencing adventure tourism is very popular with tourists.
During the Golden Week, the Huizhou-Hangzhou Ancient Road and Liangqingfeng were extremely lively, with 28,000 tourists. Bike and motorcycle adventure tourism teams have become a beautiful landscape leading to the ancient road of Huihang, Qingliangfeng, Zhangshan Grand Canyon and Xiaojiuhua Scenic Scenic Area.
(E) The leading role of tourism is outstanding.
High popularity and strong business spirit are a major feature of this Golden Week. During the Golden Week, the occupancy rate of hotels in the county reached 98%. The catering business of hotels and restaurants in the county town is booming. Delicious authentic Jixi Huizhou cuisine, miniature Huizhou woodcarving and other upcoming tourism products are deeply loved and favored by tourists. Buses, taxis, tourist buses and other tourist vehicles made a lot of money during the Golden Week. Sales of major local specialty stores have increased substantially; All major shopping malls have carried out various forms of "Eleventh" promotion activities, and the turnover has increased significantly than usual.
Second, the main practices
This year's "Eleventh" Golden Week, our county's tourism industry is healthy and orderly, achieving the expected goal of both human and financial prosperity. The key is to pay close attention to the following aspects.
1, strengthen leadership and improve the mechanism. Establish Jixi County Holiday Tourism Coordination Leading Group; Formulated the "Eleventh" Golden Week tourism work plan and plan; A series of "Eleventh" Golden Week tourism work conferences were held. On the basis of summarizing the previous Golden Week tourism experience, the command and liaison mechanism, emergency response mechanism and comprehensive market management mechanism have been improved, and a 24-hour duty system and accountability system have been established. It is required that the main leaders and relevant personnel of all relevant units must maintain smooth communication to ensure that all kinds of problems arising during the Golden Week can be solved in time and effectively.
2. Highlight key points and pay close attention to tourism safety. The whole Golden Week fully embodies the core of tourism safety. Before the Golden Week, according to the unified arrangements of the county party committee and the county government, the members of the county holiday leading group conducted a comprehensive and dragnet-like safety inspection on all travel-related enterprises on the eve of the Golden Week. The existing security risks should be ordered to be rectified within a time limit. Holiday Office member units and travel-related enterprises have formulated detailed and detailed Golden Week tourism work plans and emergency plans. Due to the strong organization and measures in place, the normal and orderly operation of tourism safety during the "Eleventh" Golden Week has been ensured.
3, up and down linkage, coordinated operations. Under the leadership of the county holiday coordination leading group, the Holiday Office earnestly performed its duties, and played a practical dispatching role in serving tourists, coordinating the left and right, connecting up and down, communicating inside and outside, and organizing and promoting the Golden Week tourism. During the Golden Week, tourism, public security, transportation, industry and commerce, and travel-related towns set up comprehensive duty posts in Longchuan Scenic Area and Zhangshan Grand Canyon in the form of joint law enforcement. The public security department fully maintains the tourism order; The transportation management department set up a post in Shuicun to stop and discourage more than one black car 10, and investigate and deal with the black car 1 0 that has entered the scenic spot; On June 4th 10, the industrial and commercial departments carried out rectification activities of water street stalls in Longchuan Scenic Area. County Tourism Bureau also held a "civilized tourism" tourist signature activity in Longchuan Scenic Area, which made civilized tourism and honest tourism widely recognized and consciously acted by tourists and tourism professionals.
4, strengthen services, and effectively strengthen the propaganda and statistical work. All travel-related enterprises are required to take service as the center during the Golden Week, and provide patient, thoughtful, honest and civilized services for tourists who come to our county during the Golden Week from the height of maintaining Jixi's tourism image; The county tourism bureau set up a service consulting post in the hotel, and implemented a day and night duty system to provide accommodation, sightseeing and other services for tourists. At the same time, publicity runs through the whole process of the Golden Week, and a series of reports are taken on the Internet, and dynamic information is reported to provincial and municipal tourism networks, county committees and county governments every day. The provincial tourism network published Jixi tourism information 16 within 7 days. County radio and television stations closely cooperate with Golden Week tourism, tracking and reporting the comprehensive benefits and work results of Golden Week tourism. The county tourism bureau has made it clear that there will be a special person to conduct daily tourism statistics, submit statistical data to the provincial and municipal tourism authorities in a timely and accurate manner, comprehensively analyze the daily tourism trends, and fully understand the development trend of the Golden Week tourism, so as to provide decision-making basis for accelerating the development of tourism in our county.
3. Summary of the work of the Eleventh Golden Week
This year is an important year for our city to create an "excellent tourist city in China". Under the unified guidance of the leaders of the municipal party Committee and the municipal government and the leading group for tourism industry development, and in accordance with the general requirements of "careful deployment, careful organization, sticking to posts, going all out and paying close attention to implementation", the members of the leading group for tourism industry development cooperated closely with the cadres and workers in the tourism industry, and the city received a total of 320 1 10,000 domestic and foreign tourists, with a year-on-year increase of13.27%; The city's tourism revenue is 4 1 167700 yuan, up10.42% year-on-year; The main situation is summarized as follows: First, careful organization and careful deployment.
The Municipal Party Committee and the Municipal Government attached great importance to the "October 1st" Golden Week tourism and made early arrangements. On September 16, our city held the "October 1st" Golden Week Holiday Tourism Work Conference in Luzhou. Director * * * of our bureau made specific arrangements and arrangements for the work of the Golden Week on October 1st, and the vice mayor in charge of the municipal government made an important speech at the meeting, asking all counties, districts and tourism-related departments to raise awareness, strengthen leadership, carry out their duties, cooperate closely, make careful arrangements, conscientiously do all the work of the Golden Week and create a happy and peaceful life.
Second, leaders attach great importance to it and pay close attention to its implementation.
On September 22nd, Vice Mayor * * * led the public security, safety supervision, transportation, health, urban construction, tourism and other departments to conduct a comprehensive inspection of the tourism market in Fangshan, Zhangba, yangqiao, Tianxiandong and other key scenic spots, requiring all departments and scenic spots to strengthen supervision according to their respective functions, strictly guard against death, rectify problems in time when found, and eliminate all kinds of security risks in the bud. During the festival, the main leaders of various departments and counties visited the front line to check the safety work and service quality of various tourism business units, so as to ensure the implementation of all the work during the Golden Week.
Combined with the work of our city to create an excellent tourist city in China this year, all news media in the city increased their publicity and reporting, focused on the main tourist areas (spots) and outbound travel information in the city, and actively guided tourists' tourism consumption. By holding meetings, issuing relevant documents, distributing publicity materials, and organizing travel agencies to promote sales, we will create a strong golden week tourism atmosphere.
In view of the possible problems during the Golden Week on October 1st, all tourism-related units are required to take active precautions, strengthen management, and make various emergency plans in advance to nip in the bud. It is necessary to further raise awareness, eliminate boredom and relaxation, cheer up, carry forward the work style of not being afraid of fatigue and fighting continuously, stick to their respective posts and adhere to the leadership system on duty. The city's tourist complaint hotline "96927" is kept open for 24 hours, receiving tourist complaints and consultations in a timely manner, and trying its best to solve problems for tourists. During the Golden Week, there were no major tourism safety accidents and major tourism complaints in the city, and the tourism market was in normal order.
Three, the main characteristics of this year's "October 1st" Golden Week in our city.
(A) combined with the * * * China Red Tourism Year, to lay a good "red tourism card" in Luzhou.
This year, the National Tourism Administration focused on red tourism. The Red Army Sidu Chishui Memorial Site in Gu Lin City has been planned by the National Development and Reform Commission and the National Tourism Administration as one of the 30 national red tourism boutique routes and 100 red tourism classic scenic spots. The "36836" development pattern of red tourism in Sichuan (namely, three major plates, six major areas, eight fine red tourist routes and thirty-six classic red tourist attractions) has incorporated Gu Lin Sidu Chishui into its development plan. According to the characteristics of red tourism in Luzhou, our bureau launched the memorial hall of Red Army Sidu Chishui in Gu Lin in Sichuan Red Tourism Beijing Publicity Month and Guilin Domestic Tourism Fair in Guangxi respectively, and launched a series of commemorative activities to commemorate the victory anniversary of Red Army Sidu Chishui. Due to the promotion of red tourism, during the Golden Week on October 1st this year, the Red Army Sidu Chishui Memorial Hall in Gu Lin received 8,800 visitors, with a ticket income of 88,000 yuan. Tourists mainly come from Chengdu, Mianyang, Zigong, Longchang, Yibin, Chishui, Xishui, Chongqing, Beijing, Nanjing and other places.
(2) The occupancy rate of hotel rooms has greatly increased, and the hotel catering industry, mainly wedding banquets, has flourished.
During the "October 1st" Golden Week, the occupancy rate of hotel rooms in our city has greatly increased compared with the same period last year. The average occupancy rate of hotel rooms is around 65%.
(3) Travel agencies' outbound travel and ground-based travel show a steady upward trend.
During the Golden Week on October 1st, long-distance tour is the main destination of group tour, and Jiuzhaigou, Huanglong and Siguniang Mountain are the main tourist destinations. During the Golden Week this year, foreign tourists increased, and some scenic spots received more than half of foreign tourists.
(4) The number of tourists in tourist areas (spots) in the suburbs of the city has increased significantly.
"101"During the Golden Week, the tourist areas (spots) in the suburbs of our city received tens of thousands of tourists, including Fangshan Scenic Area, Zhangba Scenic Area, yangqiao Scenic Area, Yulong Lake Scenic Area and Shidong Huabo Garden Scenic Area, etc., and the way of traveling was still a one-day tour. Due to the increase in tourism promotion in 2005, a number of unique boutique tourist routes such as ancient town tour and red tour in our city are deeply loved by tourists.
(5) The awareness of tourism has been enhanced, and the modes of tourism have continued to be diversified.
During the festival, tourists' awareness of traveling is enhanced. Taking the family as a unit, flexible and convenient self-driving travel mode is still a hot spot and bright spot. This "October 1st" Golden Week, judging from the reception situation of the main scenic spots in our city, the number of go on road trip has obviously increased compared with previous years, and most of them are foreign tourists. According to statistics, foreign tourists mainly come from Chengdu, Chongqing, Neijiang, Yibin, Guizhou and other places.