After 18 years of unremitting efforts, Da Rui has grown into a creative design capability, technology research and development strength, customer channel resources,
R&D design and brand marketing are "smile curves" created by China.
Products and services
1, creative design:
Since its establishment, the company has always attached great importance to creative design. In the long-term cooperation with the design teams of international customers such as IKEA, the company's designers have absorbed its advanced industrial design and design management concepts, and at the same time, by regularly organizing designers to participate in foreign trade fairs, designers have directly absorbed foreign advanced design and development concepts and market trends. The company also pays attention to strengthening exchanges and cooperation with China Industrial Design Association, Tsinghua Academy of Fine Arts and Hongkong Design Center, and regularly invites senior designers from domestic and foreign industries to guide the company's product design. The company was awarded the "China (Fujian) Watch Industry Design Center" by China Industrial Design Association, and was listed as one of the "key creative industry bases promoted in Fujian Province".
2, technology research and development:
Modern watch industry is a high-tech industry integrating precision machinery manufacturing technology, microelectronics technology, new material technology, new energy technology and radio communication technology. The company has established a technology research and development platform integrating embedded programming technology, multi-functional module integration technology, radio wave timing technology, solar drive technology, degradable environmental protection materials, mold forming technology and other technologies. Not only can we develop various creative products according to customer needs. At the same time, it has the ability to promote the invention and innovation of the industry in the field of theory and practice. .
4. Professionals:
The company is the vice chairman of China Watch Association and the president of Fujian Watch Industry Association. At the same time, it is "China (Fujian) Watch Industry Design Center", "Fujian Enterprise Technology Center" and "National Enterprise Intellectual Property Pilot Unit", which has created a superior platform for the company to gather industry professionals. At present, the company has R&D designers such as designers and engineers, covering many fields such as appearance design, structural design, IC\PCB design, mold design, process design and new material technology development. In order to ensure that the R&D design team keeps a keen insight into the international watch design trend, the company regularly organizes R&D designers to participate in exhibitions at home and abroad, and pays attention to exchanges and cooperation with China Industrial Design Association, Tsinghua Academy of Fine Arts and Hongkong Design Center, and regularly hires its senior designers to give on-site guidance, so that designers can directly absorb foreign advanced design and development concepts and market trends, constantly bring forth the new and lead the design trend.
6. Quick supply:
Relying on R&D's design ability and production management advantages, the company has accumulated many years of experience in technology and production arrangement, and the shortest delivery time can be shortened to the most competitive 20 to 30 days in China. The company can meet the delivery time requirements of large retailers such as IKEA to launch new products every month or even every half month. The advantages of quick response and quick supply have laid a solid foundation for the sustained and rapid development of the company's business.