Of the three, marketing is the most important for you, because products and services are similar, and the only thing that can distinguish them is marketing methods. At present, most stores still use traditional marketing methods, and all orders are discounted promotions. Because of high cost and shrinking profit, it is difficult to do business without flexibility.
Curtains are the finishing touch of home decoration, and almost no one will choose them at will. As a salesperson, we should dig deep into the real pain points of customers. Is it the price or the style? Big data shows that because the decoration groups are generally younger now, they pay more attention to whether curtains and homes match. As long as there are suitable curtains, it doesn't matter how high the price is, so scene marketing should replace traditional marketing.
Scene marketing is to let customers see the real effect of curtains hanging at home that they like or recommend. Of course, you can't take the curtains to customers' homes to try them on, and you can't build exhibition halls of various styles and colors in the store. Here, you can realize scene marketing through curtain rendering software.
Commonly used software, such as four-dimensional starry sky curtain design software, can be designed through photos taken by mobile phones, showing customers the actual effect of hanging curtains at home in minutes. At the same time, we can also design matching curtains according to customers' requirements and draw pictures quickly for customers' reference.
Scene marketing is the development trend of curtain soft clothing industry. If we can do this earlier, I believe our store will have more advantages than others!