The Development Course of Bona Group (International) Holdings Limited

In June, 2002, Bonazi, a world beauty expert, landed in China and introduced the first professional eye care brand in China, which initiated the eye segmentation in the industry. In September, 2004, Fortini, an aristocratic eye care family, was introduced to China through Bona Group, which filled a big gap in the domestic high-end eye care market. In September, 2005, "High-tech Angel Shanadu" landed in China, and the unique subversive "mRNA" gene fragment repair technology enabled modern women to enjoy the miracle brought by high-tech anti-aging. In September 2005, Bona Group established an OEM production base covering an area of more than 5,000 square meters in Guangzhou, and established Bona Scientific Research and Eye Beauty Center specializing in eye skin research and product development. In September, 2005, Bona was elected as the fifth executive director of the fifth session of Guangdong Artists Association by virtue of her strong strength and contribution to the industry. In September, 2005, Bonazi brand and Fortini brand won the honorary title of "Top 20 Brands in China Beauty and Hairdressing Industry" at the 23rd Art Fair. From June 5, 2005 to 10, Chanel brand and Bonaz brand won the honorary title of "Top Ten Most Potential Beauty Brands in China" at the 4th China International Beauty Fashion Week. In March, 2006, Bonazi brand was awarded "Guangdong Consumer Trusted Brand in 2005-2006" by Guangdong Consumer Council. In March, 2006, Bonazi brand was awarded "2005-2006 Consumer Trusted Brand in Hunan Province" by Hunan Consumer Council. In March, 2006, Bona Group was elected as the Director of the Eye Beauty and Health Care Committee of the Beauty Society of the All-China Federation of Industry and Commerce, leading the healthy and rapid development of the industry and devoting itself to formulating new industry standards. In April 2006, Bona Group won the honorary title of "3. 15 Cultural Contribution Award" jointly awarded by China Consumer Newspaper and Guangzhou Consumer Council at the "3. 15 Cultural Forum". In April 2006, Bonazi brand, Futini brand and Shanadu brand were awarded the honorary title of "2006 Consumer Favorite Brand" by China Consumer Newspaper and Guangzhou Consumer Council in "3. 15 Cultural Forum". In May 2006, Shanadu brand launched a series of activities of "Travel around the world and achieve famous stores"-Zhengzhou, Henan Province, Buddha's Light Tour; In August, 2006, Shanadu brand launched a series of activities of "traveling around the world and achieving famous stores"-a love activity of "visiting Lushan Mountain and loving parents and children"; In September 2006, Fantiqian, a natural beauty eye, made a grand appearance and advocated "natural green". From June 5438 to February 2006, Bona Group went to Guangzhou nursing home to carry out charity activities to respect and help the elderly, and was awarded a banner and honorary certificate. In April, 2007, "China Eye-catching Standard" was born, and the first eye-catching standard in cosmetics industry was issued and implemented by Bona, which indicated the eyes. In July, 2007, Bona Group was awarded the honorary title of "Top 20 Brands in China Beauty Industry with Huashan Award in 2007" jointly by the organizing committee of the 4th China Beauty Leaders' Annual Meeting, the expert review committee of Huashan Award and Medical Beauty Magazine. From June 5438 to October 2007 10, the first qualification certification of "professional eye beauticians" was opened in China, and terminal eye beauticians swarmed in, which made great achievements in industry basic education. On June 5438+February, 2007, the first China Eye Brand Thousand Talents Conference and the first Bona Eye Culture Festival were held in Guangzhou. On June 5438+February, 2007, the first "China Professional Eye Standards Monologue" was grandly released, which set a weather vane for the eye industry. In June 2008, 165438+ 10, the second Bona Eye-catching Cultural Festival "Beautiful Bona, Prosperous Beijing" was held in Beijing. From June 5438 to February 2008, Bona Group was awarded the honorary title of "2008 Advanced Worker" by the Beauty and Cosmetics Industry Chamber of Commerce of the All-China Federation of Industry and Commerce. In August, 2009, the third Bona Eye-catching Cultural Festival, "Xinghui Bona, Starlight Store" bloomed in Humen, Dongguan. In September 2009, Bona Science and Technology Industrial Park and R&D Base, which invested several hundred million yuan, were completed, and the army entered the daily chemical production line. In September 2009, Fantiqian was upgraded and renamed as "Natural Beauty Eye spa Fantiqian", which creatively introduced the concept of SPA into eye care. 2010 March 2065 438+00 In the selection activity jointly organized by China Quality Reputation Evaluation Center, China Department Store Business Association, China Quality Trustworthy (Beijing) Consumer Satisfaction Evaluation Center and 2009 China Cosmetic Industry Annual Award Selection Committee, Fandiqian brand won the "2009 China". June, 2065438+00 "Jiuzhaigou Tourism Conference in Sichuan" was held by Van Diqian brand. 20 10 June, Bona Group achieved the goal of 100% systematic special training camp and the national kick-off meeting of the 4th Bona Eye Culture Festival was held grandly. 20 10 September, Bona Group Guangzhou Anneng Engineering Company "Hualin Street Asian Games Decoration Project" and Guangzhou Guo Bo Industrial Company "Bona Building Main Decoration Project" were successfully completed. 20 10 The 4th Bona Eye Culture Festival and the 8th birthday of Bona Group shine in Kunming. 20 10 September, the first blue book of professional beauty standards in China was grandly released, advocating the concept of low-carbon beauty.