Because from 65438+20201October 30th, Mazda officially celebrated its centenary birthday. From the dream of Zoom-Zoom, to the car with a man and a horse, from the abandoned rotary engine to the 787B that dominates the Le Mans Rally. Mazda perfectly interpreted the master spirit with 100.
2020 is also a challenging year for Mazda. In 20 19, due to the overall poor automobile market, sales declined. I was expecting the New Year to stabilize and rebound. I never thought that a black swan incident from the sky completely disrupted the overall rhythm.
0 1 the auto market is not optimistic, and the decline has become a reality.
A few days ago, Cui Dongshu, secretary general of the Passenger Transport Association, said in an interview that "affected by the epidemic in June and February, the automobile market may decline by more than 25%, or even about 30%.
As time went on, the turning point of the epidemic was delayed. In this way, more consumers choose to stay indoors or spend online, which is a huge blow to the automobile industry, which focuses on offline sales. It also means that the sales of some enterprises will drop obviously or directly, affecting the annual plan.
However, in an extraordinary period, major enterprises have put aside their own interests and devoted themselves to this defense war concerning national health.
As the second pillar industry of China's economy, in order to better maintain social stability, cars immediately carried the banner of anti-epidemic and rushed to the front line.
Hold high the banner of epidemic prevention, and make a bold breakthrough.
The first time the epidemic broke out, Changan Mazda donated 2 million yuan to the disaster area for the prevention and control of the epidemic in the disaster area. At the same time, together with all the staff, I would like to extend my highest respect to the medical staff who are fighting in the front line. This statement is believed to be especially warm for the "soldiers" fighting in the front line.
In a special period, Changan Mazda provided targeted care services for users, especially car owners in Wuhan and Hubei, which were deeply affected by the epidemic. Even in the center of the epidemic, they can still feel the blessing of Changan Mazda.
For customers in the hardest hit areas, Changan Mazda upgraded its service and formulated a special emergency plan. As long as it is a vehicle belonging to a customer in Hubei, or a vehicle that breaks down in an epidemic area in Hubei, Changan Mazda will provide humanitarian assistance regardless of whether the warranty period is exceeded.
For customers in other regions, warm-hearted measures are still introduced, such as remote vehicle renewal, 24-hour rescue, and free car maintenance in some cities within 25 kilometers. To ensure the normal use of customers' vehicles during the epidemic to the greatest extent.
On the other hand, in view of the objective fact of the decrease in passenger flow, Changan Mazda provided policy support to dealers, worked together to overcome difficulties, reduced the pressure on the first-line market, and prepared for active resumption of work after the epidemic.
During the epidemic, Changan Mazda not only rushed to Wuhan at the first time, but also formulated a series of policies to reduce the burden and benefit the people for dealers and consumers in combination with the real-time development of the epidemic, which deeply practiced the social responsibility of a company.
Looking back on the history of Chang 'an Mazda, I find that this is not a temporary kindness. I helped the Qinghai earthquake and donated to Yunnan Hope Primary School. Even as early as 15, I won the "Best Public Welfare Practice Award of Automobile Corporate Social Responsibility". As a Sino-foreign joint venture, I showed such profound understanding and awe.
The culture of doing good is deeply rooted in people's hearts.
In addition to Changan Mazda enterprise itself rushing to the front line to fight the epidemic, its dealers are still influenced by corporate culture, and they still try their best to serve everyone. Although their personal strength is relatively meager, they still use their own methods to cheer for Wuhan.
65438+ October 28th. Luo Chunlei, the owner of Changan Mazda 4s store in Huaihua City, Hunan Province, donated a large number of shell masks to medical staff for epidemic prevention and control.
As a province and city bordering Hubei, Hunan seems to be the hardest hit. However, in the face of out-of-stock masks on the market, it is not touching to resolutely donate your masks to medical staff.
The same feeling came from Guizhou. A Mazda owner is in an emergency. His child has a fever and needs to be rushed to the hospital. However, the vehicle cannot be started due to power failure, and epidemic fever becomes particularly sensitive. Time is life.
After receiving the help information, the local dealer rushed to the owner's home to help the owner get the electricity and rushed the child to the hospital.
When a corporate culture permeates from rules and regulations to employee behavior, and from slogans to actions, it is not surprising that Changan Mazda enterprises and their distributors have done good deeds.
To sum up:
As the "animal year" of Changan Mazda, 2020, even if the opening year is not so smooth, combined with corporate actions and excellent product strength, I believe that the new year will be able to rally and reproduce its glory.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.