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Catering business plan 1
First, lay a good business foundation.
The foundation of restaurant management can be summarized as "one center" and "two basic points".
1, the "one center" of restaurant management. The center of restaurant management is the market and target customers. Restaurants must attach importance to the market, be market-oriented, and work around the market. Market-centered restaurants should follow market rules, do market research and understand market demand. We should not rely on subjective speculation to operate, but should adjust our business strategy in time with market changes and carry out restaurant business activities purposefully.
2. The "two basic points" of catering management. There is always competition in the market economy, and sometimes the competition is very cruel. If a restaurant wants to win in the fierce competition, it must first practice its internal strength, manage and coordinate all aspects of the work within the enterprise, so as to enhance its operational strength and be invincible in the unpredictable market. To this end, we must strive to cultivate and bring up a high-quality staff and establish a correct business philosophy. These are two basic points of restaurant management. The production and consumption of restaurant services occur at the same time, and the contact between guests and employees who provide services is multifaceted and extensive. Without first-class employees, there is no first-class service; Without satisfied employees, there will be no satisfied guests. Employees are the most valuable wealth and resource of the restaurant. Cultivating and bringing up a staff with good quality, rich knowledge, skilled skills, standardized etiquette, honest business ethics and enthusiastic working attitude is the most fundamental work of catering management. Restaurant is a traditional service industry, and the service should be customer-oriented, so that customers can feel at home everywhere. To do this, we must fully implement the business philosophy of "guests first" in restaurants, establish the working concept of "making customer satisfaction the first responsibility", consider and serve customers in all directions, and lay a good business foundation from ideological construction.
Second, the management should have innovative thinking. The more the society develops and the market is subdivided, the more professional the restaurant management should be.
In recent years, the phenomenon that restaurant products are similar, similar and the same store is more prominent in China, which leads to intensified competition among restaurants, rising costs and declining benefits. The diversification of consumer demand requires the diversification of restaurant products. Dining room hardware can't be more luxurious, magnificent, large and complete, but should be based on limited investment to design different styles, tastes, atmospheres and cultural characteristics. Restaurant software should also be "new" (personalized, characteristic and visual) on the basis of "old" (standardization, standardization and programming). Restaurants will be ruthlessly eliminated by the market if they don't carry out this innovative transformation work. Restaurant innovation should be carried out according to customers' requirements, fully solicit customers' opinions and listen to various reflections. For old customers, we should actively seek improvement opinions and improve our work in time, so that old customers can constantly feel new services and changes and enhance their loyalty to products. For new customers, it is necessary to strengthen the publicity of the restaurant's functional characteristics and highlight the differences with other restaurants. To retain customers, products must have changes, innovations and breakthroughs. If a restaurant wants to show its uniqueness, the easiest breakthrough is culture. The regional characteristics of culture are particularly obvious. Most of the guests come from different places. The higher the distance between the guests and the restaurant, the greater the cultural difference. Restaurants can highlight local characteristics in architectural modeling, interior decoration, clothing of service personnel, service form, food culture, background music and entertainment activities, so as to attract customers to choose their own restaurants for consumption. Restaurants provide life services, and the general psychology of guests is always innovative, seeking differences and changes, and they are often willing to accept various cultures in different places. If you cater to the original lifestyle of the guests blindly in the service, you may not be able to achieve the ideal effect. Because the guests come from all directions, the stylized mode can't adapt to all the guests, and sometimes the guests may think that this kind of catering is poor in service. Of course, innovative services cannot be imposed on others. We should provide guests with a variety of choices, respect their choices and provide personalized services.
Third, do a good job in restaurant internal marketing.
Restaurant internal marketing is the promotion of all restaurant staff, the continuation and extension of restaurant marketing, and the form of saving marketing costs.
First of all, internal promotion is aimed at the promotion of guests or old customers who have already checked in. Stabilizing existing customers means stabilizing existing market share. Secondly, internal promotion does not need full-time staff, which is easier and more convenient than external promotion activities. From the general manager to the waiter, from the front desk to the background, everyone can participate, and the restaurant staff are all voluntary salesmen. As long as the enthusiasm and initiative of all staff are mobilized and some methods and skills are properly mastered, the restaurant will form a strong internal sales force. Secondly, internal promotion does not require special funds. Unlike advertising, public relations and so on. It needs special funds, but at the same time it loses no time to sell it to customers properly, just by changing more flexible methods, language skills and forms. This is the lowest cost and the fastest way to promote sales. In addition, internal promotion is not subject to any restrictions, and it is very convenient to initiate promotion anytime and anywhere during the service process. Therefore, internal promotion is a very effective marketing. It is an extension of external promotion. The guarantee of internal promotion is the quality of service. Only high-quality service will satisfy guests, and they will be willing to accept the induction of internal promotion, increase consumption and spend again. In addition, establishing and perfecting an incentive internal promotion mechanism is the institutional guarantee for doing internal promotion well and establishing the marketing awareness of all employees.
Catering business plan II
I. Activity Time: June1July-June 18.
Second, the purpose of the activity:
1. Stimulate household consumption through activities to enhance the good brand image of the enterprise;
2. Stimulate consumption and compete for market share;
3. Increase the sales of E-meals and increase the business income of each store.
Third, the theme of the event: Father's Day, _ _ family.
Four. Location: _ _
Verb (short for verb) activity:
1. During the activity, the greeters in each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.
2. During the activity, each store added two tracks, Repay My Life and Father.
3. During the activity, there is a good gift for ordering a meal.
Telephone ordering costs more than 688 yuan, and 4 sets of playing cards are given away for free; If the telephone order is over 888 yuan, a VIP member gold card will be presented free of charge in time. All stores should register and keep financial records.
4. During the activity, the kitchen departments of various stores launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are affectionate). And promote a special Father's Day dish.
5. Guests who spend money in the store during the activity can get a free family photo (10 inch plastic package) if they spend a single table in 800 yuan. Every store should register and keep financial records.
6. The Planning Department sends a message of Father's Day blessing to customers by SMS platform: "My heart is on Father's Day, and the _ _ family warmly launches various Father's Day love packages. _ _ Catering wishes all dads in the world a happy holiday! "
Propaganda items of intransitive verbs:
1. The planning department of the management company is responsible for carving Father's Day banners, one for each store, with the content of "Father's Day, Family" and delivering them to each store before June 15;
2. On June 16, the planning department of the management company sent a message of Father's Day blessing to customers in various stores, saying, "My heart is Father's Day, _ _ family, and warmly launched various Father's Day love packages. _ _ Catering wishes all dads in the world a happy holiday! " .
Seven, matters needing attention:
1. Each store carefully organizes employee learning activity plans, and conducts relevant knowledge training for employees according to the plans;
2. During the activities of each store, do a good job of taking photos and printing, and increase income-generating points;
3. The activities of loyalty cards and coupons are carried out at the same time.
Catering business plan 3
I. Development prospects
I have lived on campus since junior high school, and I know the headache of "eating", that is, the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Students' complaints about canteen food are even more "since ancient times". Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, it is necessary to sum up the overall situation of operation and make the next plan, which is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Fourth, the restaurant management structure.
Store manager and cashier 1, chef 1, waiter 2.
The business philosophy focuses on the following points:
Main cultural characteristics: health preservation and humanistic care.
Main product features: vegetarian meal with dietotherapy and health care function.
Main service features: membership tracking service
Main environmental features: green dining environment with traditional cultural flavor.
Catering business plan 4
First, the purpose of catering promotion
This must be clear, that is, the so-called "famous teachers." Many catering brands say "maintaining old customers and attracting new customers" in every promotion, which is only one of the purposes. We can enrich and broaden our horizons, such as caring for a disaster area and building a cultural base. Because often "curve" can "save the country".
Second, the planning of catering promotion content
The planning of catering promotion content is also a deep knowledge. Now in the basic cognition, you can often see lottery, discount, price offset and so on. The most fierce struggle emerging in the market now is "strength", how much to give when consumption is full, daily specials and so on. However, we still ignore the diversification of consumer preferences. What kind of groups have what characteristics and needs? It is not only the price war that can attract all consumer groups.
Third, implement catering promotion.
The implementation of catering promotion is an indispensable part of the whole process. If it is executed well, the promotion activities will not go bad, otherwise it will be difficult. For example, we have a gorgeous and festive New Year. The promotion activities of China Wine News Network are obviously designed with some sense of layout, but because of the real execution ability, the effect will still be worse, and there is no good feeling at the scene.
Fourth, catering advertising promotion.
The promotion of catering advertisements is the promotion of activities. Then, we have to consider how to push. Push what? At this point, the author will remind the other party, who do you want to push? What will they pay attention to? This is also the consistent thinking of our advertising industry. You must first find the right crowd and understand it, and then consider what to do.
Verb (abbreviation of verb) evaluation of catering promotion effect
The evaluation of catering promotion effect is the end of the whole activity and the beginning of the next activity. Why do you say that? I'm here to explain its importance. We need to be good at summarizing. Failure is the mother of success. We won't finish every activity because our restaurant must continue to operate. If we don't summarize what kind of activities are more attractive, what kind of media is more suitable for promotion, what kind of image is more suitable for what season and so on. We can only stand still forever.
Catering business plan 5
As the saying goes, "Food is the most important thing for the people". In order to meet the dietary needs of residents, students and other customers, this fast food restaurant is specially opened on Changsheng Road. In line with the basic requirements of "guests first, service first", our store will provide customers with quality services.
First, an overview of fast food restaurants
1. Our restaurant belongs to the catering service industry, and its name is Urban Fast Food Restaurant, which is a sole proprietorship enterprise. Mainly provide Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly cooking and smokeless barbecue.
2. The city fast food restaurant is located in the commercial pedestrian street. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.
3. The owner of urban fast food restaurant is _ _ _ _, the restaurant manager is _ _ _ _, and the chef is _ _ _ _. They all have 6 years working experience in catering. With our wisdom, cleverness and a persistent heart for the cause, they will definitely lead the way in this industry.
4. Our store needs _ _ _ million yuan of venture capital, and has raised _ _ _ million yuan, and the remaining _ _ _ million yuan has been loaned to the bank.
Second, the business objectives
1. Because of the geographical location of the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial pedestrian street and recover the cost 1 year.
2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and certain market share, and make a breakthrough among many fast food brands in the island city and become a well-known brand in the catering market.
Third, the market analysis
1. tourists: the target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in commercial pedestrian streets, accounting for about 50%; Students from surrounding schools, shop staff and residents of the community account for about 50%.
2. The number of tourists is abundant and the consumption level is low.
3. Competitors
* * * * There are four main competitors of fast food restaurants in nearby cities, among which 1 and the other three are small fast food restaurants. These four hotels have been in operation for more than two years. _ _ Fast food restaurants run both Chinese food and western food, which are more expensive and have fewer customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our store seized the existing disadvantages of these four fast food restaurants and launched marketing strategies such as "good quality and low price" to strive to occupy a place in the fierce market competition.
Fourth, business plan.
1. If the owner of a fast food restaurant faces the public, the price of vegetables is not too high, or it is low.
2. Vigorously develop convenient snacks, with a wide variety of breakfasts and low prices, and introduce Chinese breakfast packages according to local conditions.
3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment. Be ready to develop new products at any time to meet the changing market demand. For example, the purpose of this year's establishment is "home delivery" service.
5. Business hours: morning till night!
6. For the above plans, we will work together and do our part. We will help each other in health, service, price and nutrition, and strive for more customers.
Verb (abbreviation of verb) personnel plan
1. How many full-time employees (including chefs) and how many temporary employees (including chefs) our store initially plans to recruit at the beginning of its opening are as follows:
1) Recruiting local hukou through the labor market, having certain work experience and good professional ethics, aged between 20 and 30, and interested in joining the catering industry.
Applicants come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.
2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).
2. In order to improve the overall quality of service personnel, the recruited personnel need to receive 2 months of training, the specific contents are as follows:
1) Make a training plan, determine the training purpose and make an evaluation method.
2) Implement the training plan and learn labor discipline and various rules and regulations.
3) Take the exam, and those who fail will be suspended from school, and 20 wages will be deducted until they are qualified. If you fail to pass the exam three times, your salary and welfare will be deducted in the month.
Intransitive verb sales plan
1. Before opening, a series of publicity work will be carried out to introduce the "good quality and low price" sales strategy to consumers, and questionnaires will be distributed to improve our products and services according to the needs of consumers.
2. Introduce membership system, season card and monthly card to attract more customers.
3. Those who spend _ _ _ _ yuan per month can participate in the end-of-month lucky draw, and the winner (1) can get a gift certificate worth _ _ _ _ _ yuan.
4. If you spend _ _ _ yuan per month, give a gift certificate worth _ _ _ yuan, a gift certificate worth _ _ _ yuan, and so on.
Seven. financial plan
All the accounts in our store should be recorded in time, and the money for expenditure and income should be recorded or recorded before use. The bookkeeping method is double entry bookkeeping, which is scientifically managed to avoid accounting confusion. Daily income should be counted in time, and all ordering menus and receipts must be made in duplicate for checking and recording. All items in the store are fixed assets in the store and shall not be destroyed or taken away at will. Total monthly income, excluding all expenses, is deposited in the bank; If the monthly income is higher than planned, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If the property of the hotel is damaged without reason at work, it will be deducted from the salary or bonus of the responsible person.
1) Our fixed assets are (_ _) ten thousand yuan desks and chairs (_ _ _ _ _ _).
Business area (_ _ _ _ _ _) square meters
Freezer (_ _ _ _ _ _) table
Some stoves
2) What is the daily working capital?
(Mainly used for emergency and temporary procurement)
3) For the accounts, there should be a daily account, a monthly account, a quarterly account and a year-end general ledger, so that the profit and loss of the enterprise can be clearly seen on the books and avoid the blindness of management.
Note: As it has just started business, we should be cautious in all kinds of expenses, but we should ensure the quality of food and try to keep the lowest price.
The model essay of catering business plan refers to five related articles:
★ Five models of business plan
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★ Model essay on catering business plan
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★ Two samples of business plan for catering industry
★ How to write a model essay on catering business plan?
★ Model essay on catering business plan
★ Model essay on restaurant business plan
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