1. can promote operators to optimize packages. After the full implementation of port number transfer, if the old users are not satisfied, they may choose to transfer to another operator. In order to maintain old users, operators will definitely increase the analysis of their needs, optimize old packages, make old users feel a sense of belonging, and reduce the gap between old users' use of packages and new packages of their own companies and competitors. For example, some packages of China Mobile.
2. It can promote operators to improve service quality. Calling customer service and ignoring it repeatedly can't solve the problem. In the past, users had no effective way to do this. Nowadays, port number transfer gives users a sense of god, and operators will work harder to improve service quality in order to reduce users' leaving the network.
3. It can promote operators to selectively optimize the network. If the network coverage of an operator in the user's area is poor, the user can transfer to another operator with better network coverage without changing the number. From the operator's point of view, in hot areas, the quality of network coverage becomes more important, while in marginal mountainous areas, if it is really not cost-effective and competitors have better coverage, these areas can be abandoned, and users are advised to switch to other operators. It is similar in some old communities or special areas.
Second, the disadvantages of port number transfer:
1. The signal coverage of operators may be different in different regions, and the signal after network transfer may be different from that of the original operators;
2. In the process of network transfer, the mobile phone number cannot be used normally;
3. SMS channels will also change after changing operators, and it is very likely that you will not receive SMS messages such as British Airways card, WeChat and Alipay.
4 It can only be recharged if it is transferred to the official APP and business hall of the operator.
Port number transfer is to provide users with more consumption choices. In the past, the market strategy of operators always revolved around two indicators: one is the online time, and the other is the ARPU value, that is, the average income per user. In order to pursue these two indicators, operators try their best to develop new users on the one hand, and try their best to maintain old users on the other hand. Even in order to increase the average income of each user, they carry all kinds of "private goods" in the package design. It can be said that every operator in China is a faithful believer in the marketing concept of "customer relationship management".