With the increasingly fierce social competition and the accelerating pace of life, many people's psychology began to appear sub-health and various psychological diseases began to spread rapidly in the face of complicated survival pressures and difficulties. About 280,000 people commit suicide every year in China because of psychological pressure, so people should pay more attention to mental health.
When the demand for psychological counseling conflicts with the hidden characteristics of China people, the release of the market demand for psychological counseling will inevitably go through a long process, but we can know that the traditional psychological counseling methods will not meet people's needs, and at this time, "Internet plus psychological counseling" will undoubtedly lead the industry to change.
At present, the mainstream product form of "Internet plus psychological counseling" is App, and the product models are divided into the following three categories:
First, tools: including psychological test, emotional recording, psychological and heart rate measurement and other functions, the main role is to help users observe and understand their own mental health care status;
Second, the content category: including socialization, chicken soup for the soul, psychological audio, psychologist column, psychological sentences, etc. The main function is to educate users in a wide range with professional content and give users positive psychological hints;
Third, content+paid consultation: combine the characteristics of content-based App, attract users with content, and then introduce professional psychological counselors to pay consultation.
Among them, the third type is one of the types with relatively clear business models at present.
So, what are the characteristics of the app on the current "Internet Plus Psychological Counseling" track?
First, the next psychology:
It was launched earlier and the number of users was considerable. Product positioning is a psychological platform, connecting people who need psychological help and providing psychological help, and establishing an online ecological circle of psychological services. In the product line, we are also constantly adding, aggregating the existing three types of apps: pocket psychological test, psychological FM, and next psychology.
Second, the psychology of Yali pear:
The breakthrough point of early psychology of Yali pear is the psychological management of depression. At present, it is positioned as a mental health management platform and adopts the profit model of "psychological diagnosis and treatment in internet plus" to form online and offline diversion. The feature is that two apps are designed for users and consultants respectively. Users have mental health files and can also set up privacy management.
Third, simple psychology:
Li Xiao (real name: Li Zhen) used to be a university teacher. Before setting up simple psychology, she did some psychological counseling on WeChat. During this period, she often receives the demand of paying attention to users' consultation, which shows the information asymmetry in the psychological consultation industry.
Based on the experience in the operation of WeChat, the simple psychology has been turned into an interesting psychological consultation platform, which has weakened the hidden part of psychological consultation and made it an experiential consumer product. It is characterized by paying more attention to the personal brand building of consultants, and also organizing and publishing some paid psychology courses to present psychological problems in various relaxed forms such as talking with consultants, cartoons, articles, videos, radio stations and short answers.
Fourth, the cloud tree:
Yunshu's position is "a reliable and caring psychological counseling and mutual assistance community". The main interface of the cloud tree is "Post for Help", and the list of ranking consultants is updated in real time according to the heat of answering questions. Through the side menu bar, you can enter the Help Square and browse others' help, comments, likes and shares. You can also learn the basic information of the consultant, service price, answering questions, taking notes, evaluation and so on. You can also choose multiple psychological tests.
Comparatively speaking, the cloud tree is characterized by a comprehensive presentation scheme, and the colorful interface that changes randomly with the drop-down refresh also brings a different experience to browsing.
Five, psychological help:
Initially, this is a psychological counseling APP for college entrance examination students and their parents. Now psychological help is more inclined to be a personal mental health management platform. It is characterized by built-in psychological FM, and users can relax by listening to audio.
As for psychological help, if users want to get professional psychological help, the price is different according to the length, method and scene of consultation. In its "exploration" module, you can see the consultation process of other users. Personally, I think this can play a very good role in stimulating user conversion.
Six, psychological records:
Psychological record is located in the platform of psychological consultation and psychological education, and its five main modules are consultation, test, dream interpretation, group and mind. It is characterized by its "consultation" section, which is divided into graphic information and audio and video consultation. The modules of "dream interpretation" and "worry" strengthen the social attribute of psychological records, while in the module of "group", there are both psychological patients and academic exchange groups of consultants.
The overall function distribution of the above six apps is as follows:
As mentioned earlier, China people are ashamed to express their inner feelings, which is precisely the opportunity for the "Internet plus psychological counseling" App. At present, the release of psychological counseling market demand in China needs guidance. However, it takes time for the Internet to transform any traditional industry, and the process of educating users is also long. How to make the public trust psychological counseling services more and use psychological services at a lower threshold has become a problem that entrepreneurs in the field of mental health must think about.
This article only expresses personal views, and it's time to throw a brick to attract jade! Do you have any good psychology APP recommendations? Welcome to discuss!