"Cross-country at home" all-around athlete makes you glad you came every time you travel.
In the post-epidemic era, the public's desire to travel is increasing. At the same time, with the increasing popularity of cross-country travel, outdoor camping and other activities, people's demand for cars is also escalating, and they need an "all-round" product that can take their families to feel the nature.
BJ60, as a "home-playing cross-country", can meet the needs of this session of users. BJ60 is available in 5-seat version and 7-seat version, and its huge internal space is flexible. Whether it is a family of three or a "family with many children", family travel is no longer blocked. After the third row of seats is put down, the trunk volume can reach 972L, and the space can be further expanded. After the second row of seats are laid down, the trunk volume can reach1836 l. Anything for fun can be put into the trunk. Not only that, the back two rows of seats can be laid flat, and then the trunk can accommodate the next bed. Lying in the trunk, leading by 0.82m at the same level? Panoramic skylight, enjoy the natural scenery and feel the infinite charm under the calm starry sky.
In addition, in the process of pricing and policy formulation of BJ60, the "* * * founder" was also involved. BJ60 locked in the price range of 200,000-300,000 from the beginning, just listening to the needs of users. Compared with the pre-sale period, the price of the 7-seat models officially listed is 4,000 yuan lower than the pre-sale price, and the 1 1 version models are exclusively equipped with at tires from 0 yuan. Users can decide which kind of tires to install according to their own preferences, saving trouble and cost for future replacement. BJ60 is deeply bound with users from the R&D and design stages, and carries out scene demand analysis and product calibration, restoring the demand of "home games" to the development process, and reflecting users' personal experience of products in detail. It is precisely because BJ60 insists on creating with users and directly hits the pain points of users that it can win the trust of users.
Brand-new breakthrough "eye-catching" appearance, comfortable off-road won the favor.
Based on "family drama", BJ60 runs through family and off-road, creating a brand-new off-road track in a breakthrough way, so that professional off-road vehicles can also have breakthrough comfort.
BJ60 is the only domestic brand that adopts the chassis structure of "non-loaded body+four-wheel suspension", which not only ensures the pure "off-road" attribute, but also improves the comfort in an all-round way. In particular, the seat of BJ60 can be adjusted at any angle, which always allows users to find the most comfortable posture. The first two rows of seats of 1 1 version are also equipped with heating, ventilation and massage functions, bringing the most comfortable experience to users.
BJ60 also has excellent NVH performance, 6.5 square meters of foamed sound-absorbing cotton and carpet materials improve the sound insulation effect, ANC active noise reduction system suppresses engine noise again, and the front sandwich sound insulation glass improves the quietness again, and the vehicle can reach the library level at idle speed.
In the user's previous concept, the off-road vehicle is more like a "lout". In order to meet the needs of climbing mountains and wading, it is "sloppy". The appearance of BJ60 is changing this concept. Its interior is not only comfortable and luxurious, but also full of technology. 10.25 inch LCD instrument, 12.8 inch central control screen, W-HUD and the world's first10.92 inch startup screen * * form a "four-screen linkage", which can not only grasp all kinds of information inside and outside the car, but also entertain and watch at any time. At the same time, BJ60 also has L2 advanced intelligent assisted driving, automatic parking and other functions, allowing users to experience the convenience brought by "smart" life. BJ60 is not only less comfortable than off-road vehicles, but also smarter than ordinary off-road vehicles.
Cross the "cross-country holy land" to show strength. Beijing cross-country shooting is a fine product.
All along, users in the off-road market have a more sinister vision, and off-road vehicles cannot be "showy". As a cross-country family with a brand history of more than 60 years, Beijing Cross-country is good at creating fine products.
Some time ago, the video of BJ60 crossing the "cross-country holy land" Laozhanggou became popular on the Internet. In the case of ice and snow, BJ60 was mediocre, and even challenged a ramp in Laozhanggou, showing its professional off-road ability in all directions. BJ60 adopts a power combination of 2.0T+8AT, and the peak torque can reach 406Nm. Moreover, through the part-time 4wd electronic control switching, the transmission torque can be amplified to 2.54 times in 4L mode, and the hard-core "three locks" are not afraid of difficult off-road sections.
At the same time, in order to let more new users enjoy the outdoor life and let Mr. Liu play higher, BJ60 is also equipped with ATS all-terrain system, which can provide 17 driving combination, depending on the terrain selection mode, making off-road more simple and pure. And BJ60' s 360 panoramic image+180 transparent chassis makes the whole vehicle 540 without dead ends, allowing you to see everything around you clearly, master the overall situation and drive with more peace of mind.
It is worth mentioning that modification is also a part of off-road, and Beijing Off-road also fully takes into account that BJ60 has reserved multiple modification spaces. For example, the fuel tank volume of BJ60 reaches 85L, and a box of 92 # gasoline can meet the demand of long-distance driving. Of course, heavy off-road driving will increase fuel consumption, so a 35L auxiliary fuel tank is reserved on the left side of the rear drive shaft for emergencies. It is precisely because Beijing Off-Road has fully considered the needs of various users that BJ60 has a "all-round" performance.
Full consideration of all aspects, accurate user positioning and so on have laid the foundation for the success of Beijing off-road BJ60. As a "luxury off-road SUV for home use", BJ60 has taken the lead in the "home" market. As a leader in opening up a new track in the off-road market, it has demonstrated its strength before other brands. With such intention and strength, I believe BJ60 will be favored by more families in China.
This article comes from Wendy Che, the author of Good Che Yi, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.