Mixue Ice City has been established for more than ten years, and its products include milk tea, fruit tea, ice cream and other categories. The brand focuses on sinking the market, and the product prices are mostly below 10 yuan. The target users are young consumer groups represented by college students, and the stores are mainly opened around universities, pedestrian streets and shopping malls.
Different from the new brands of head tea such as Xicha and Naixue Tea, Mixue Ice City adopts the mode of "direct selling+joining" and strives to sink the market, so the store expands faster. Last June, the official Weibo of Mi Xue Ice City announced that the brand "has more than 1 10,000 stores in the world".
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From 65438 to 0997, Zhang Hongchao, a college student, started the sweet career of his life-Mixue Ice City, a national chain brand dedicated to making fresh ice cream and tea for young people, and established the management mission of Mixue Ice City: "Let everyone in the world enjoy high-quality and affordable delicious food".
To this end, he led the honey snowman to gnaw at the hard bones of 10 years, and built his own factory, supply chain and self-produced core raw materials.
Mixue Ice City —— Brief Introduction of Mixue Ice City Brand