International Women's Day is supposed to be a holiday that belongs to all women. But because of the various marketing and promotional tactics that are being engaged in, we have deliberately created names to differentiate it, so it is a misunderstanding and misguided approach to the whole Women's Day. By creating some novel words to differentiate it from previous festivals, they are highlighting their uniqueness and distinctiveness through such marketing tactics, using such unique words to attract some young women who do not know much about the origins of Women's Day to shop and consume on their shopping platforms, and by doing so, they are camouflaging and packaging their own consumerism, and by doing so, they are boosting their own sales performance and profits.