In February 2013, a South Korean man known as "Bird Uncle" appeared at the Oriental TV's Spring Festival Gala, but at the time he was in South Korea. The song "Gangnam Style" sent him to the peak of his popularity, and his second song "Gentleman" was about to be released. But no one ever thought that this song would be the trigger for his closure. His entertainment career entered a countdown of less than 100 days.
What has he been through? What did he do that sent him straight from the skies to the bottom.
Bird uncle's external image is not only not handsome, and can even be said to be a little bit ugly, such an image in the general population, are very easy to be drowned out, so why can in the South Korean entertainment circle popular and get a place. It is because of his original style of music, which has more to do with his upbringing.
Bird's real name is Park Jae-sang, and although he looks like an honest-to-goodness fat guy, he's actually a very rich man, and his family is very well off, so he grew up with a golden spoon in his mouth. His grandfather ran a semiconductor company that was one of the best in the semiconductor industry in Korea, with more than half of the market share. And his father, who also inherited excellent qualities and talent, is the chairman of a machinery company and is doing very well in this field as well.
Park Jae-sang from the moment he was born, his family had high expectations for him, wanting him to grow up to inherit the family business and also develop in this field, so from a young age, they invested a great deal in his training, studying international business and trade majors, and also entered Boston University. He was still very gifted in his studies, and was also very smart from a young age. As a child, his family forced him to learn a variety of talents, and he also got good grades in all of them. But then as he grew older, he realized that what he liked was not economics as well as trade, but music. So he spent most of his time studying and researching music, and was not at all interested in inheriting the family business.
Because of this, he skipped classes so often that he was kicked out of Boston University for missing too many classes. After this incident, his family realized that Park Jae-sang really loved music, and although they still disagreed with him, they couldn't help but accept him and didn't stop him from studying music.
Park Jae-sang went on to attend Berklee College of Music.
To his own aspiring music school, learning his favorite profession, perhaps most people think that he should study well, but into the music school, he found that the existing traditional music is not his favorite, and for the school class teaching methods some acceptance, so began to skip class, in this time to get acquainted with a number of Hiphop singers, which is also the real start of Park Jae-sang's music road. This is the first time that Park Jae-sang's career in music has begun.
After coming into contact with the hiphop culture, he realized that his favorite type of music was this, and began to use his pocket money to buy the relevant music equipment, and create music at home by himself, and rarely went to school, and did not study the school curriculum, which led to a few years of school, he always failed to pass, and was eventually persuaded to leave Berklee College of Music again.
But this did not hit his determination to learn to love music, even if the friends around him said he would not succeed, Park Jae-sang also did not think, perhaps because of the family conditions of solid, so that he has a huge bottom, determined to go to the music industry to play a round, even if not successful, then you can go home to inherit the family fortune.
There is a song on the album called "bird" that also caught fire, and it was because of this song that fans called him Uncle Bird.
The album was also considered to have brought Bird into the public eye, and things were going in a good direction, but it didn't last long, and then he was arrested by the police for smoking marijuana.
Bird uncle himself also admitted, as early as in the United States when the school has begun to smoke marijuana, because at that time to write songs to create uninspired, the pressure is particularly high, in the side of the friends of the guidance began to smoke marijuana.
Later, they have quit, but after entering the entertainment circle, there has not been a great response to the music works, resulting in his relapse. After his arrest, Bird was particularly remorseful, and even publicly confessed his behavior, and hoped to gain the public's forgiveness.
In fact, in addition to drug use, Bird uncle also did other improper things. As we all know, Korean men are supposed to go for military service after they become adults.
There are a lot of Korean stars who chose to go into military service when they were more popular, and it does affect their career development, and of course military service is also particularly tiring, with a lot of grueling training every day, but it's all that has to be done.
Toru spent 25 million won on a fake engineer's license at the time in order to get away with military service, because he hadn't suffered much since he was a kid, and as a rich third-generation guy, the thought of the grueling training that comes with military service came to mind.
Using the fake engineer's identity, you can serve in the military as a technician, which does not need to participate in the daily training, only need to clock in from nine to five like work. After sticking it out for a certain number of years, it would be equivalent to completing military service.
But Bird wasn't such a rule-follower, and often skipped work during his military service. Perhaps he had already developed this habit since he was a child, or perhaps he loved music too much, and stole more than 50 concerts during this period.
After this incident was exposed by a lot of controversy, many media openly criticized Bird uncle, the public even organized a spontaneous boycott of Bird uncle album of public behavior, to express his dissatisfaction with his such behavior and the rules of the legal loopholes.
Later, things were exposed, the court sentenced Bird to re-serve in the military, and he also publicly confessed and apologized again, but it is difficult for the public to regain their liking and trust in him for this kind of behavior. As artists in the entertainment industry, small scandalous controversies can cost them their job prospects, and for Bird Uncle, these two scandals that violated morality and the law have brought his already low status down again and again.
Perhaps too much like singing, he did not give up, but instead changed the direction of development, began to participate in variety shows, on the road to harmonic star, and then with the witty and humorous way of expression, regained a part of the audience's favorite, but also by the YG company, ushered in the second spring of his career.
Signed YG in 2010, after signing a new album, and did not cause much reaction, two years later with a "Gangnam Style" let him completely fire all over the world, the song's music style is unique, even if full of handsome men and beautiful women in South Korea's entertainment circle, but also let Bird uncle overnight popularity, and this time the range of popularity can be said to be the same. And the scope of this popularity can be said to be global.
The song's style is unique, and the music video's setup is eye-catching, with Bird playing the role of a rich man who behaves in a completely opposite way, satirizing the current generation of rich people, and the horseback riding dance in the music video is being imitated by both men and women of all ages.
Whether it's the music video or the song, Bird did all the work himself, and many of the settings were repeated over and over again, only to be finalized later. And his hard work and dedication was not in vain, and eventually got a good result of fire all over the world.
The song topped the music charts in less than a month in many Asian countries as well as in Europe and America.
I believe that this song, many netizens at that time in the streets and alleys have heard, and when it comes to this song, should be quite a lot of people will hum a few lines. With "Gangnam Style" fire, Bird uncle began to go in all over the world, to participate in well-known variety shows, and many popular European and American stars to cooperate.
Even in the sports world, Birdie endorsed the Korean F1 race, and produced a racing version of the Gangnam Style MV.
At the height of his popularity, Birdie performed in concerts one after another, and received a number of commercial performances. At that time, a concert in Seoul, South Korea, the number of viewers up to 80,000, in order to maintain the order of the scene, the police sent more than 1,000 police officers to maintain, during which there are more than 20 fans fainted because of too much excitement, such a hot and popularity comparable to that year's Michael Jackson.
Not only was the response to the concert in South Korea high, but more than 20,000 fans showed up at the Eiffel Tower Square in France to **** and dance with him on horseback, as well as on the New Year's Eve gala held in New York's Times Square in the U.S.
The concert was a great success.
Boarded the cover of the famous music magazine, was named person of the year, when the Oriental TV Spring Festival Gala also invited Uncle Bird to sing the song, the scene of the hot degree is simply explosive.
Because the popularity is so high, countries want to invite Bird to perform, so the United States also issued a special talent visa for the convenience of the fastest way to fly to countries around the world .
Can be red to such an extent, in the Korean entertainment circle can be said to be unprecedented, by a lot of media, organizations, various industries competing for, and even invited by the Secretary-General of the United Nations to go to the United Nations headquarters building, in public to teach Ban Ki-moon dancing horseback riding.
Ban Ki-moon even commented that Bird's song is of world significance, bringing the people of the world closer together and contributing to world peace by bringing strength. Politics In addition to interacting with Ban Ki-moon, Bird Uncle also attended the Thai King's birthday party, was invited to perform at the White House, and attended Park Geun-hye's inauguration celebration, a level of courtesy and attention that most international superstars have never experienced.
Because his popularity was so high, Bird, who was originally discouraged by two universities, was later asked to give lectures at Oxford and Harvard.
There was a huge crowd of students listening to the lecture and it was a full house, and he became the 1st Korean singer to go to Oxford to give a lecture.
But how long could such fame last? At that time, Uncle Bird didn't know
Uncle Bird became an overnight sensation with a song that gave him super popularity as well as an unimaginable amount of money, a song that catapulted him to the altar, and if he wanted to continue this glory it was actually very difficult, which increased the pressure on Uncle Bird's creativity.
The horseback riding dance in Gangnam Style was imitated by many people, and in the next MV Bird uncle's dance moves began to become alternative, and was even called greasy and spicy by many netizens, as well as some uncivilized behaviors, and thus was criticized by many members of the public.
The lyrics inside the song were also considered indiscreet and somewhat like hooligans, and for a while the public opinion pushed Bird Uncle to the tip of the storm, and he went from being originally sought after by millions of people to a negative image of a hooligan.
And completely let him fall off the altar because of the sex scandal incident. At that time, because Bird Uncle was a big hit, the agency also made a lot of money, the president gave Bird Uncle a private party, arranged more than 20 girls, when this incident was reported, a lot of controversy. Although the girls were claiming that they left after dinner, the public did not believe it.
Then came the plagiarism incident that completely discredited him, and Bird Uncle had a friend named Kim Jang Hoon.
At that time he was on fire after his friend came out to criticize the plagiarism of their own ideas, is too angry, at home to eat sleeping pills intended to commit suicide, and later found by the family resuscitated. This incident also let a lot of fans like Bird Uncle greatly disappointed, gradually his popularity is more and more low, one or two years of time basically disappeared.
Later, Bird Uncle also participated in movie shooting, but also as a producer, Kim Hyun-ah is the artist in his hands, and now the heat is still relatively high, Bird Uncle is now also turned to the backstage.
Perhaps he also realized that he was getting older, and wanted to open up, and didn't want to continue to toss and turn, which is actually a wise choice for him. After all, there are so many black materials and past, it's hard to go back to the original state again.
Bird uncle from high popularity to disappearance, only experienced a short one or two years of time, such a result can not blame others, are to blame. In the entertainment circle this kind of full of temptation place, a lot of stars seem to be so, want to get a long time development, or should put the heart in the work, see clearly the nature of human nature, don't because of the temptation to delay their own, what do you think?