If you're talking about why people buy expensive, low-cost brands, it's understandable. But when you think it's expensive and ugly, sometimes it's because we're just too low, and luxury brands in general pay a lot of attention to design or give it some meaning, so maybe it's not ugly, but you just don't get it. There are some luxury goods that don't look good to you, but they play on the character of the designer. When the brand is big and powerful, the designer is easy to be capricious, he won't look at the market and consumer's face, the subtext is that I just do it, you love to buy or not to buy. Such designers, often more bullish, he may be playing to see some kind of disgusting things in the moment of sparks hahaha. And it just so happens that the person who buys it is a big fan of this designer. Even if it's the designer's personality that we can't appreciate. Because it's lv ah, it's prada ah, it's parisian house ah, it's bv ah, what does it matter, rich people can pretend on the line. In the eyes of the rich, what is called ugly? The first thing you need to do is to get a good deal of money to pay for the services you need.