For 2019 looking for housing user behavioral preferences, 58 Tongcheng, Anjuke recently released the "Summary of the property market in 2019", through the platform users of big data analysis found that the reasons for purchasing a home to improve the environment for self-occupation, the end of the year, three or four lines of new homes looking for a rebound in the heat of the house. Improved three-bedroom apartments in second-hand houses are popular, nearly 50% of the crowd focuses on the comfort of the bedroom, supporting facilities such as schools and hospitals are important, and 43.6% hope that there are enough parking spaces in the neighborhood.
Zhang Bo, president of the 58 Anju Rooms Property Research Institute, pointed out that in 2019, under the general tone of "housing without speculation", people's concept of home ownership has undergone certain changes, and the choice of home ownership is more rational, and the humanized demand for improved features, household size, and peripheral support for residential housing has increased, reflecting a stronger satisfaction of the characteristics of the demand for owner-occupation. Demand characteristics. At the same time, at the end of the year, the third and fourth tier cities have become hot spots for users to look for houses, and people's demand for home ownership is increasing. In addition, overseas home ownership has also become the choice of many home buyers, and humanized and diversified home ownership has become the general trend of home ownership for users in 2019.
New housing market: the end of the year, the three or four lines of housing search heat rebound, users favor the new first-line popular cities in the central and western
Since the beginning of this year, the new housing market has seen a decline in the growth rate of development and investment, and the area of commercial housing for sale continues to decline in the market trend. However, the 2019 Real Estate Market Summary shows that homebuyers' confidence has not always been shrouded by the market fog, and the end of the year has seen a rebound in confidence. In terms of house-hunting behavior, the peak of users' visits to new homes occurred in March.
Nearing the Spring Festival, the number of people returning to their hometowns to buy homes has increased, and according to the data of 58 Tongcheng and Anjuke, every Spring Festival, the three or four tier cities have seen a boom in house-hunting.In January-February 2019, the three or four tier cities were hotter than the first or second tier cities in terms of the ring ratio for house-hunting, and since November, the ring ratio of three or four tier cities in terms of house-hunting has once again surpassed the trend of the first or second tier, and it is expected that house-hunting in the three or four tier cities in December will It is expected that in December the three and four tier cities will continue to warm up.
The first-tier cities have attracted a large number of talents, accumulating a large demand for home purchase, but due to the higher prices and cost of living, many people will shift their intention to buy a home to the first-tier neighboring cities. Suzhou is the most popular city around Shanghai, and Ningbo and Wuxi are all up 20% year-on-year. In addition, Taiyuan, Shijiazhuang and other cities in the Beijing region also exceeded 10% year-on-year. In the Guangzhou-Shenzhen region, Huizhou had an eye-catching year-on-year increase, surpassing Dongguan to rank fourth in the region.
Data shows that new home users looking for housing hot new first-tier cities concentrated in the central and western regions, the top three are Xi'an, Chongqing, Wuhan. Compared with last year, Wuhan's hot new house hunting increased by 20%, and Shenyang's rise increased by 30%. Due to Wuhan's many higher education institutions and the booming high-tech industry in recent years, the city's competition continues to rise. Shenyang has attracted a lot of talent through policy incentives such as "zero-threshold settlement" and "order-type employment".
Second-hand housing market: Chongqing second-hand housing search heat led the new first-line, three-bedroom attention to a steady increase
The report "Summary of the property market in 2019" pointed out that the first-line cities second-hand housing listing price is stable, the heat of the search for housing in Shanghai is relatively high, and the rate of increase of the ring of Shanghai cities is more obvious. And among the new first-tier cities, Chongqing is the most favored city for users to buy second-hand houses, followed by Chengdu and Shenyang. Chongqing as a municipality directly under the central government has a large population, in recent years, vigorously develop the intelligent manufacturing and other modern industries, broad prospects for development and livable and workable environment, attracted a lot of talent to stay, and therefore also very popular with home buyers.
From the user behavior, 2-3 bedroom is the most preferred type, and the attention of three-bedroom type has also increased. This suggests that more spacious home spaces that can accommodate couples, children and the elderly are more favored by users, and the improved role of home ownership is highlighted.
From the point of view of area preference, more than 30% of users are attracted to second-hand houses of 90-120 square meters. A larger living area can meet the living needs of several members of a family, allowing the elderly to recuperate, children to study in an independent space, and couples to meet the needs of the world, which is also the direction of user preferences to drive the market after the real estate market stabilized.
Homebuyers' voices: improve the self-occupation environment is the main focus, pay attention to housing life support and property services
The user research data of the "Summary of the 2019 Real Estate Market" shows that 53.7% of the interviewees said the purpose of purchasing a home is to improve the self-occupation environment, and 42.7% of the people who chose to buy a house in school districts, in order to improve the home The proportion of those who purchased a home to improve the living environment of the elderly was 26.7%. Among them, 66.7% of the users who are single and live alone choose to improve their own living environment, and 42.4% choose to buy a house for marriage; when a family of three considers the purpose of purchasing a house, 58.2% choose to improve their own living environment, and the second highest ranking factor becomes the school district housing, accounting for 44.5%.
The data shows that nearly 50% of the home-buying crowd pay primary attention to the comfort of the master bedroom, and 36.8% of home-buying users focus on the living room function. As for non-essential functional areas, open kitchen, garage, entry garden, living balcony, large floating windows are welcomed by home buyers. It can be seen that in the attention of functional space, home buyers will "live comfortably" and "use real" in an important position, while the choice of non-functional areas, spacious and open, bright and comfortable housing structure has become a home buyer's "favorite". The first thing you need to do is to get a good deal on a home.
From the point of view of the supporting needs of commercial real estate, 43.6% of the crowd hope that there are sufficient parking spaces in the district, and more than 30% of users hope that there are children's activity facilities and public **** activity areas in the district. With the rise in the number of private cars, especially in the first-tier cities, people are in urgent need of a solution to the problem of parking difficulties, and hope that there are facilities and places to solve the needs of life, such as "walking the children" and "square dancing".
For the neighborhood's external support, schools and hospitals are of great concern to home buyers. 58 Tongcheng, Anjuke research found that 45.6% of users want to have a school around the neighborhood, and 41.5% of respondents want to have a hospital near the neighborhood. Convenience stores, large supermarkets, parks, vegetable farms, etc. are also of great concern to homebuyers, and complete supporting facilities have become an important reference factor for homebuyers. At the same time, users are also concerned about the property, cleaning, maintenance and other services after the delivery of housing, demand accounted for more than 60%. It can be seen that the purchase of a home is not a "one-shot deal", a higher level of property services, can make the buyers have a stronger sense of well-being.
From the point of view of the way to look for a home, professional online home search platforms such as Anjuke are very popular among home buyers, with 70% of users choosing this option, and online home search is the main way to look for a home for current users.
It is worth mentioning that 58 Tongcheng and Anjuke also analyzed the situation of overseas home purchase by users, and 37.1% of the surveyed users have the intention of purchasing a house overseas. Among them, 43.9% of the intention to buy a home for children studying abroad and buy a home, 49.7% of the intention to buy a home is willing to buy a home in the United States, Canada and other North American countries, followed by Southeast Asia and European countries, 43.9% of the overseas home buyers user budget of 1-3 million yuan, the buyers of overseas property investment in general showed a rational and cautious attitude.