40 years ago, navel oranges came to Ganzhou across the sea, planted the hope of a good harvest, planted the dream of getting rich, and planted a deep "orange fate" for today's gathering. November 29 to December 4, the Third China Ganzhou International Navel Orange Festival was held in Ganzhou, a famous historical and cultural city and national garden city, at the source of the Ganjiang River. --Ganzhou, the City of Fortune, was grandly held, writing a new chapter of orange as a medium, and eight guests to work together for development, mutual benefit *** win, *** with the creation of a more sweet and colorful. "A year of good scenery must be remembered, the most is orange yellow and orange green time." This is a generation of literary great Su Dongpo left a thousand years ago. Now in this season, "the world orange township" - Ganzhou, the mountains orange yellow leaves green, fruitful, orange fragrance, formed a Ganzhou unique bright ecological landscape. Walking into the downtown of Ganzhou, which is known as the "City of Navel Oranges" by the host of the CCTV program, coming to the city's sports center, the relevant hotels and other festival sites, walking on the main streets such as Yingbin Avenue, Yangmeidu Bridge, Failong Bridge, Hakka Avenue, Changzheng Avenue and other important places such as the South Gate Cultural Plaza, Red Flag Boulevard, high-speed intersections, railway stations, etc., there was a strong sense of joyfulness and happiness everywhere, and the atmosphere was full of richness. There is a strong festival atmosphere everywhere: colorful flags with the theme of navel oranges are fluttering in the wind; cartoon dolls of navel oranges styled as the image logo of "Orange Township - Ganzhou" can be seen everywhere; cars with golden navel oranges in the driver's cabs are walking in the streets; "Orange as a Matchmaker", "Orange Meet Ganzhou", "Orange Orange", "Orange Orange", "Orange Orange", "Orange Orange Orange", "Orange Orange Orange", and so on. "Orange Dream, Green Hope, Red Earth Splendor", "Entering Orange Township, Letting Dreams Fly", "Open Ganzhou Welcomes You", and other slogans flooded into your eyes! ...... The land of Ganzhou is full of orange color and orange intention, which puts you in the world of orange fragrance and orange intention. The Navel Orange Festival is the festival that you must remember.
Ganzhou has become the world's first navel orange planting area, the world's third largest annual output, the country's largest umbilical cord orange main producing areas, "Gannan navel orange" has become a national fresh agricultural products featured brand, was recognized as a well-known trademarks in China. During the second China Ganzhou International Navel Orange Festival held last year, planning for the third China Ganzhou International Navel Orange Festival this year has already begun. In January this year, the Ministry of Agriculture decided to host the Third China Ganzhou International Navel Orange Festival with the Jiangxi Provincial People's Government***, which was once again upgraded to an international-level event, and was organized by the Jiangxi Provincial Department of Agriculture, the Ganzhou Municipal People's Government, and the China Agricultural Products Market Association. The theme of the current China Ganzhou International Navel Orange Festival is "World Orange Hometown - Hakka Ganzhou", and the festival logo is "World Orange Hometown - Ganzhou" image logo. China Ganzhou network, Gan
The four seas guests gathered in the orange countryside, with the celebration of the Orange Festival, *** enjoy the orange fruit, the international event highlights. Tan Xie Rong, Ambassador of the Embassy of Singapore in China, the Ambassador of the Embassy of Brunei in China, Zhang Cixiang, Ambassador of the Embassy of Kenya in China, Julius Sanguli, Ambassador of the Embassy of Portugal in China, José Tadeu Soares, the Ambassador of the Embassy of Uruguay in China, Rosario Portelli, 5 ambassadors, the Consulate General of the Republic of Korea in Wuhan Consul General Yim Ki Sung, the Chinese diplomats of New Zealand, Italy, Myanmar, Brazil, 4 countries in China. *** A delegation of 21 foreign envoys from 11 countries participated in the current China Ganzhou International Navel Orange Festival. Seeing the good economic and social development of Ganzhou, Chen Xierong said, has always been Ganzhou's agriculture, minerals world-famous, tungsten and rare earths unique, now Ganzhou is in the economic transition, in maintaining the traditional agricultural and mining advantages at the same time, is accelerating the development of industrialization and service industry. We were impressed by what we saw and heard during our visit to Ganzhou. Today, Ganzhou has a much better and more developed transportation infrastructure and has become one of the most important transportation hubs in southeastern China and even in the country. Now not only large state-owned enterprises have settled in Ganzhou, but also many Fortune 500 companies have started to pay attention to Jiangxi and Ganzhou. We have reason to believe that Ganzhou will return to the prosperity of the Song Dynasty, and Jiangxi, including Ganzhou, will be the next growth pole of China's development, worthy of the world's attention.
Let navel orange go to the world, let the world understand Ganzhou. The opening ceremony and forum activities of this year's China Ganzhou International Navel Orange Festival also reflect the new image of open Ganzhou. At the opening ceremony, the words "Hometown of Navel Orange Hakka of Ganzhou" on the silver screen on both sides of the stage are particularly eye-catching; the opening ceremony used the term "bilingual" for the first time. The opening ceremony used "bilingual" (i.e., Chinese and English) for the first time, showing that Ganzhou welcomes guests from home and abroad with the hospitality of Hakka people, and will strengthen exchanges and cooperation with the world with a broader mind and a new image of openness. The opening ceremony performance by the CCTV famous program host Zhang Zequn, Zhu Xun joint, Zhu Xun also from time to time using English host, highlighting the internationalization of the event elements; in the program performance, foreign singers, good brother on stage to dedicate, not only sang a foreign language songs, but also sang in Chinese, "Yingshanhong" ...... China Citrus Industry Development Summit Forum, inviting The University of Florida Citrus Research and Education Center two senior professors, for the navel orange industry development advice.
The event has attracted widespread attention both at home and abroad. During the preparation for the festival, Ganzhou received congratulatory letters and telegrams from 36 departments and units across the country. Come to participate in the third China Ganzhou International Navel Orange Festival of the Ministry of Agriculture party group member Zhang Yuxiang said, the Ministry of Agriculture and the Jiangxi Provincial People's Government **** with the host of the "China Ganzhou International Navel Orange Festival" has become a window to show the results of the development of the Navel Orange industry in Gannan to promote the platform for trade, to strengthen the cooperation of the bridge to promote the link between the exchange. Fruitful branches, intoxicating orange aroma, the edge of the orange township. This year's Navel Orange Festival, the Ministry of Agriculture invited 14 leaders in charge of the provincial departments of agriculture, the person in charge of the market, 63 merchants. Domestic and foreign fruit market managers and dealers 232 people. The city and county levels organized 66 local suppliers to dock with the above dealers. Meanwhile, international and domestic large groups and companies associated with navel oranges also participated in this Navel Orange Festival. During the festival, a large number of dealers were attracted to negotiate, order and sell navel oranges, and the Navel Orange Festival has become a platform for fruit sales, information exchange and promotion of Ganzhou.
On November 29, as one of the series of activities of the Third China Ganzhou International Navel Orange Festival, the marketing docking fair, the site signed 21 contracts, signed the purchase and sale of 95,700 tons of navel oranges, the signing amount of 433 million yuan, of which 4 export contracts were signed, the contract to export 38,100 tons of navel oranges. At the meeting, Ganzhou Municipal People's Government and Jiangxi Inspection and Quarantine Bureau signed the "Cooperation Agreement on Promoting the Healthy Development of Gannan Navel Orange Industry".
Display exhibition and marketing series of activities is the Navel Orange Festival, "one of the main events". The Navel Orange Festival exhibition and marketing series of activities with 243 booths, exhibitors **** 226. With Gannan navel orange (citrus) fruit and a series of deep processing products exhibition, Gannan navel orange packaging, logistics, electronic trading exhibition and marketing. For the first time to participate in the Navel Orange Festival Xinfeng County Navel Orange grower Hu Shaohai said excitedly, this time to participate in the Ganzhou International Navel Orange Festival harvest, has signed a navel orange sales contract of nearly one million kilograms. During the festival, Ningdu Star and Agricultural Development Co., Ltd. manager Li Meng received many phone calls to order navel oranges, she told reporters, navel orange festival after the opening of the second day, her navel oranges all sold out, and then she has been active in helping members of the cooperative sales of navel oranges.
One of the Navel Orange Festival's series of activities - the Chinese envoys close to the orange countryside - was held in Xinfeng and Longnan. José Tadeu Soares, the ambassador of the Portuguese Embassy in China, who grew up in a navel orange plantation, was very happy to pick navel oranges in Changgang 10,000-acre boutique orchard in Datangbu Township, Xinfeng County, and said, "Portugal also grows navel oranges, and they were introduced from China, and then Portugal brought navel oranges to Brazil, so in Portugal we call navel oranges this is the oranges from China In Portugal, we call navel oranges as oranges from China, and navel oranges from Ganzhou, China are very popular in Portugal. If I have the opportunity, I will recommend Gannan navel oranges to my friends and relatives." Zhang Cixiang, ambassador of the Brunei Embassy in China, said, "Gannan navel oranges are particularly sweet, Brunei doesn't produce navel oranges, so I hope Gannan navel oranges can be sold to Brunei."
Publicity is an important means to promote the marketing. November 7, officially in the CCTV three sets of Gannan navel orange advertising for two months; November 1, the central seven sets of weather forecast program hosts to the national consumers to inform the Gannan Navel Orange from the start of the November picking on the market to remind consumers of authentic Gannan Navel Oranges have been picked on the market; in the country's major major cities in the wholesale market and the In the wholesale markets and exclusive sales areas of major cities across the country, the publicity slogans of Gannan navel oranges began to be listed from November 1 were hung, and a letter to the general consumers was issued to introduce the excellent quality of Gannan navel oranges and the identification methods to everyone.
During the Third China Ganzhou International Navel Orange Festival, in addition to the main activities held in the central city of Ganzhou, the third China Ganzhou International Navel Orange Festival "Online Navel Orange Festival" was also carried out in the city's government portals at all levels and the relevant media websites, which publicized the brand of the Navel Orange and promoted the Gannan Navel Orange by linking to the websites of Sina and the Jiangxi Agricultural Information Network. Navel orange brand, promote Gannan navel orange, online sales of Gannan navel orange activities, "Online Navel Orange Festival" activities will continue to December 30th. At the same time, the city actively implemented the strategy of "going out and inviting in" to promote Gannan navel oranges. Ganzhou organized a special team went to Russia, Hungary, the Czech Republic and other Eastern European countries and Singapore, Malaysia, Indonesia and other Southeast Asian countries for investigation, the whole investigation activities have achieved satisfactory results, accompanied by export enterprises and foreign dealers signed a contract for the sale of Gannan navel oranges, and the contract order quantity than last year's significant increase; through the delegation to visit and promote the participation in the ASEAN Expo, China, China Pan-Pearl River Delta Regional Conference, China Low Carbon Conference, China Green Food Expo and a series of activities to promote Gannan navel orange; the city's 18 counties (cities and districts) around the 100 major cities to promote Gannan navel oranges, and invited domestic and foreign large-scale supermarkets Carrefour, Wal-Mart, Tesco, Lianhua and other companies purchasing managers to Gannan navel orange sales to investigate, negotiate and cooperate, and has made significant progress. Progress. As of the eve of the opening of the navel orange festival, through the marketing negotiation docking activities, this year the production and marketing sides **** signed 412 navel orange sales contracts, signed the purchase and sale of 666,200 tons of navel oranges, the signing amount of 2.15 billion yuan.
Welcoming guests with oranges, meeting friends with festivals. At present, the navel orange festival has been extended into a comprehensive exposition. In Gan County Hakka Culture City Navel Orange Festival display exhibition and marketing series of activities on the scene, many people in the creative derivatives exhibition and marketing pavilion to buy navel orange doll pillows and other furniture items. In addition to the Navel Orange Festival exhibition and marketing series of activities, there are Gannan Navel Orange (citrus) fruit and a series of deep-processing product exhibition, Gannan Navel Orange packaging, logistics, electronic trading exhibition and marketing, but also 18 counties (cities, districts) in Ganzhou, special agricultural and sideline products exhibition and marketing, the province's 10 municipalities (except for Ganzhou) special fruits display exhibition and marketing, Gannan Tea industry exhibition and marketing and tea performance, Gannan Navel Orange production and processing Machinery and equipment exhibition and sale, Gannan navel orange production materials exhibition and sale, Gannan Hakka food exhibition, Gannan Hakka culture exhibition and other 8 activities, rich in content and diverse forms, is a window to focus on the navel orange industry results and Gannan Hakka folk culture, platform to promote trade, strengthen the bridge of cooperation and promote the exchange of links. Ganzhou is the southern gate of Jiangxi Province, and has been a major town according to "the key meeting of the Five Ridges" and "the throat of Fujian and Guangdong" since ancient times. Yugutai, Ciyun Pagoda, Tongtian Rock, Night Talking Pavilion, Ancient Floating Bridge, Songcheng Wall, showing the wonderful Songcheng City in Jiangnan; Hakka huts, Hakka songs, Hakka accent, interpreting the Hakka cradle of colorful elegance; the source of the Three Rivers gurgling turquoise water, the Five Ridges Luoxiao layers of verdant mountains, the achievement of the "ecological kingdom", "Green Treasure" reputation; the Black River, the Black River, the Black River, the Black River, the Black River, the Black River, the Black River. "reputation; wolfram, rare earth reserves are rare in the world, the world's leading geological and mining treasures; the creation of the Central Revolutionary Base, the establishment of the Chinese Soviet **** and the country, the formation of the great spirit of the Soviet Union, every inch of the land is written in the glorious poetry of the Chinese Revolution.
How to further expand and strengthen the navel orange industry, the development of green economy, and promote the revitalization of the Central Soviet Union? The Navel Orange Festival Central Soviet Area Revitalization Forum and the China Citrus Industry Development Summit Forum have put forward many constructive opinions and suggestions for the economic development of Ganzhou, which is located in the core area of the Central Soviet Area.
On the morning of November 30, the third China Ganzhou International Navel Orange Festival, one of the important activities of the Central Soviet Union revitalization forum opened, the forum's theme is: the implementation of the scientific concept of development, to explore Ganzhou to accelerate the development of the transformation of the development of the new concepts, new ideas, new initiatives, revitalization of the Central Soviet Union, to create entrepreneurship, livable, safe, ecological, happy Ganzhou construction of a new situation. Famous economist, China Galaxy Securities president consultant Zuo Xiaolei, famous economist, director of the Beijing Vision Consulting Center, Central University of Finance and Economics part-time professor Zhong Pengrong made a wonderful speech. In the speech, Zuo Xiaolei centered on the theme of the forum, combined with the macroeconomic situation and the stage characteristics of China's economic development, and made an in-depth elaboration from a unique perspective. Zhong Pengrong, from the aspect of regional economic development, combined with his own research field, focused on promoting the accelerated development and transformation of the Central Soviet Region, and gave a wonderful speech. After listening to the speech, Ganzhou participants have said that the two economists' speeches both in the development strategy, industrial planning, or in the focus of the initiative, difficult node problems, have put forward valuable guidance for the development of Ganzhou, will be seriously digested after the meeting, absorbed, and will be transformed into to promote the accelerated development of Ganzhou, transformational development of the power and resources.
In an interview, Zuo Xiaolei said, Ganzhou has such a beautiful natural environment, should be fully utilized in the development of eco-tourism and humanities resources development and other aspects of more articles. At the same time, she herself is very optimistic about the development of Gannan navel orange industry. She said that by organizing the International Navel Orange Festival, the influence of Gannan navel oranges will be further enhanced, and Gannan navel oranges will certainly be exported to more countries, and the development of the navel orange industry will further strengthen the impetus to the economy of Gannan, and it will have a certain role as a benchmark for the economic development of other old revolutionary areas.
First came to Ganzhou, Ganzhou beautiful ecological environment and unique natural resources let Zhong Pengrong memory. He said Ganzhou should play a latecomer's advantage in economic development and learn the lesson that economic development in other regions has brought serious pollution to the natural environment. Ganzhou has put forward the development strategy of building a mega, regional and modernized central city which is the thoroughfare of four provinces of Guangdong, Fujian and Hunan. Ganzhou should leave the good mountains and good water to the next generation at the same time of increasing the economic aggregate. At the same time, for the future development of Gannan navel orange, Zhong Pengrong said, Ganzhou development of navel orange industry to form their own set of systems, improve the industrial chain, and further improve the added value of the product.
On the afternoon of Nov. 30, one of the important activities of the Third China Ganzhou International Navel Orange Festival, the China Citrus Industry Development Summit Forum also attracted wide attention, as top experts from the field of citrus industry research at home and abroad and the majority of the domestic citrus industry practitioners gathered to take the pulse of the upgrading of China's citrus industry, to make suggestions, to lead the direction of the future development and to make reflections and suggestions for the success of Gannan navel oranges in moving towards the international market. Thoughts and suggestions were put forward. Professor Deng Xiuxin, member of the Standing Committee of the National People's Congress, academician of the Chinese Academy of Engineering and president of Huazhong Agricultural University, Allen Morris, professor of the Citrus Research and Education Center of the University of Florida, and Katharine Buckley Morris, and other experts, respectively, discussed the "Path of Modernization of China's Citrus Industry", "Global Citrus Industry" and "Development of the Global Citrus Industry". Experts including Allen Morris and Katharine Buckley Morris from the Center for Citrus Research and Education at the University of Florida gave speeches on three topics: "Modernization of China's Citrus Industry", "Current Situation and Prospects of Global Citrus Production", and "Comparison of Costs of Processing Oranges Produced in Florida and S?o Paulo, Brazil, and Freshly Sold Oranges Produced in Florida and California". The forum was chaired by Zhou Changyong, chairman of the Chinese Citrus Society, vice president of Southwest University and director of the Citrus Research Institute of the Chinese Academy of Agricultural Sciences.
The colorful practice dances in the air, and it looks better today. Looking at the land of Gannan, orange and green, rice and sugar cane sweet, the five grains, political and human harmony. Standing at a new starting point in history, 9.07 million Gannan children are leaping, closely around the "construction of the country and even the world has the influence and market discourse navel orange industry base" goal, according to the "big fruit, big industry, big market, big brand" concept, change the mode of development, focus on optimizing the industrial structure, the development of the industry, and the development of the industry. Transform the mode of development, focus on optimizing the industrial structure, Ganzhou built the world's largest planting scale, world-class fruit quality, international leading technical standards, marketing network covering the world, the brand effect of the world-renowned high-quality navel orange industry base, seize the national and even the world's industrial heights, to enhance the influence of the industry, to seize the market discourse of the strategic objectives, and then lead the times and create new glory!