NB, NIKE are both sports brands, but they can be said to be completely different in temperament.
NIKE has a wide product line, especially in the fields of football and basketball. Cristiano Ronaldo, Neymar, LeBron James, Kobe Bryant, these big names who are famous in their respective fields, all belong to NIKE. Which of these big guys is not the idol of young people, and which one is not a master of bringing goods? How can young people lack a pair of the same style as their idols when they model Neymar's passing, Ronaldo's celebration, and Kobe's jump shot? What about the sneakers and the same jersey as the idol? Supplemented by the overwhelming publicity and advertising in the media, there is no doubt that the audience is young people who are more susceptible to public opinion. NIKE's "wolfish ambition" to make money from young people can be regarded as well-known to everyone.
On the other hand, New Balance mainly produces running shoes, and compared with NIKE, this brand’s advertisements are really rare in the media. The most popular advertising slogan in recent years is "Presidential Jogging Shoes". This advertising slogan is well-deserved because several US presidents, including Clinton and Obama, have worn NB running shoes. Naturally, people of my father's age flock to the president's "bringing goods". In recent years, people born in the 50s and 60s have been wearing them one after another. In parks and squares, big N logos complement each other. (As an aside: From the perspective of juniors, this is definitely a good thing. Wearing NB for jogging or square dancing is definitely better than wearing leather shoes or sandals. It is an effective protection for their knees.)
< p> In general, one is restrained and the other is public. One is mainly for young people, and the other is mainly for middle-aged people. There is not much overlap in the consumer groups of the two brands, so it cannot be said that they are "matching each other". You just need to choose according to your age and needs.NB, NIKE are both sports brands, but they can be said to be completely different in temperament.
NIKE has a wide product line, especially in the fields of football and basketball. Cristiano Ronaldo, Neymar, LeBron James, Kobe Bryant, these big names in their respective fields all belong to NIKE. Which of these big guys is not the idol of young people, and which one is not a master of bringing goods? How can young people lack a pair of the same style as their idols when they model Neymar's passing, Ronaldo's celebration, and Kobe's jump shot? What about the sneakers and the same jersey as the idol? Supplemented by the overwhelming publicity and advertising in the media, there is no doubt that the audience is young people who are more susceptible to public opinion. NIKE's "wolfish ambition" to make money from young people can be regarded as well-known to everyone.
On the other hand, New Balance mainly produces running shoes, and compared with NIKE, this brand’s advertisements are really rare in the media. The most popular advertising slogan in recent years is "Presidential Jogging Shoes". This advertising slogan is well-deserved because several US presidents, including Clinton and Obama, have worn NB running shoes. Naturally, people of my father's age flock to the president's "bringing goods". In recent years, people born in the 50s and 60s have been wearing them one after another. In parks and squares, big N logos complement each other. (As an aside: From the perspective of juniors, this is definitely a good thing. Wearing NB for jogging or square dancing is definitely better than wearing leather shoes or sandals, and it is an effective protection for their knees.)
< p> In general, one is restrained and the other is public. One is mainly for young people, and the other is mainly for middle-aged people. There is not much overlap in the consumer groups of the two brands, so it cannot be said that they are "matching each other". You just need to choose according to your age and needs.Newbalance is the world’s first pair of sports shoes and the world’s first pair of running shoes. The sales price was very high from the beginning, the quality was very good, and the texture was very high-end. The most important thing is that the use of suede, pigskin, and cowhide is very unique and insightful. Nowadays, there are still some imported semi-hand-made products. The texture is indeed unmatched by other brands, and there are many classic shoe styles. Nowadays, they are basically retro style and are loved by many celebrities. It is recommended to buy British or American products. . Nike is currently the brand with the largest sales volume in the world, the most spokesmen, and the signed spokesmen have unique vision and are very successful. It has the most patents in the field of sports shoes and attaches great importance to the research and development of science and technology. It can be regarded as a model of leading technology sneakers. It started with the basketball shoes endorsed by the Flying Man. Participated in the sneaker culture trend.
At present, all kinds of air cushion sports are indeed leading the way. Zoom's foot feel is indeed a god-like midsole technology in the field of sports shoes. The limited edition co-branded version is now in full swing. All in all, one has culture and connotation, and the other has technology and marketing. It depends on how you usually dress and what kind of exercise you do. If you don’t do much exercise, just walk and buy new balance if you want to be calm. If you play basketball, run, pursue technology and zoom, then go to Nike. If you want to pursue co-branding, like limited editions and collections, choose limited editions from both brands.
New Balance focuses on flat shoes, which are both casual and sporty. The shoes are tight and may pinch your feet when you first wear them, making them uncomfortable. The brand influence is not as good as that of Nike. Nike focuses on high-end but also sportswear. The shoe shape of this brand has always been A benchmark in the industry, it feels comfortable on the feet, is designed with the wearing experience in mind, uses exquisite materials, regardless of cost, has good quality control, and is relatively expensive.
Hello, everyone, my name is Zoe.
Both of these are very good sports brands, occupying a place in both the functional sports product market and trendy culture. However, the main line products and temperament of the two brands are quite different. Let’s take a look at New Balance first.
NEW BALANCE
The history of New Balance is actually much longer than that of Nike. As early as 1906, it was established in Boston, the marathon city of the United States. Their reputation is also in the field of running shoes, and they are known as the "King of Jogging Shoes".
The outstanding performance of functional running shoes has made New Balance deeply involved in this field. It also sponsors major marathon events around the world. For example, we are familiar with the Boston Marathon, New York Marathon, etc.
In the fashion field, New Balance’s retro running shoes are also very popular among sneakers.
NIKE
Although NIKE has been established for a shorter period of time, it came with great momentum. Their in-depth development of sports product categories is more comprehensive. In addition to running, basketball, football, and even tennis and golf all have outstanding performance.
It is generally believed that NIKE products have both functionality and trendy fashion elements. The products of the NSW series are simply must-haves for fashionistas.
With its subsidiary brand JORDAN, every time a limited edition product is released, fashionistas from various cities will queue up to buy it.
Generally speaking, New Balance’s style is more stable and has a Japanese feel (although it is not a Japanese brand, its retro running shoes are really suitable for Japanese style.) Nike is more fancy and fancy. . I personally am a big fan of Nike. It’s about appearance control. Haha