Sell clothes want friends to help send friends circle, have copywriting recommendations?

Thinking about the preparatory work before the copywriting:

1, understand the selling point of the product, the characteristics of the product;

2, the purpose of the advertising (pull new, attract traffic, promote the living, brand publicity...);

3, understand the competitors, you can look at the competitor's recent promotion methods, whether it can learn from or innovation;

3, understand the competition.

3, to understand the competitors, you can look at the competitors' recent promotional methods, whether you can learn from or innovate;

4, whether they have done in the past to promote, how to do, can be optimized on the basis of the original.

5, the highlights of the circle of friends with the material, style and other characteristics

1, interactive

Interactive

To questions and rhetorical questions mostly. For example, "How many points can you score?" "How many people think XXX is good?"

2. Narrative

Attracts people with scenario-rich stories/paragraphs and tells the story to itself, which is less interactive. For example: "A barber I've known for two years can only take time to eat a takeaway in the corridor, it's not easy for anyone to float"

3, suspense

To get a longer stay on the page. For example, "must see the end" "the last one laughed me to death hahaha"

4, paragraph

Even unrelated to the video, but have a strong sense of scene.

5. "Intimidation"

In addition to ordinary users, brands and businesses have been preparing to make a big splash in the short video field, and ads and content have become more difficult to discern.

If the purpose of an advertisement is to create a sense of inferiority, then "intimidating" copy is the kick in the pants that makes you doubt yourself. For example, "What do you know about the fruit we eat every day?"

6, **** conspiracy

Inspirational, sympathetic, true beauty ...... people want others to see themselves as they want to be seen, so if you can conspire with Ta, who would refuse to be better?

For example, "Reduce your weight from 160 to 112 in 3 months ...... So we can all do it"

Putting aside the content of the video, the copywriting itself is still in line with the basic principles of copywriting: the tone determines the form, and targeting the user's pain points. user pain points.

Data from: DataEye-EDX

1, rub hot

Cliché, every operator knows rub hot, rub hot can be said to be the most simple and easy to learn way to pry a very high traffic in a short time, which is the ordinary selection of the topic can not be achieved.

2, low threshold

Behind the explosion of a very in-depth logic is called low threshold, any explosion of something there is such logic. A young and old or square dance mom can understand the short video, it is likely to become a hit, because it is very low cost of dissemination, not only a specific group of people can appreciate.

3, produce *** Ming

Want their own short video to become a hit it must be and user fans produce *** Ming, *** Ming is divided into positive *** Ming and reverse *** Ming.

Positive **** chirping is other people's identification with you, and reverse **** chirping is other people's disapproval of you. Recognition will bring the value of identity, disapproval will bring controversy, both are easy to trigger the fans, which will drive the topic, the chances of generating a pop-up is greater.

4, the star effect

Stars have enough influence on our lives, through the entertainment and user emotional interaction, allowing users to enjoy the spirit of the same time to convey the value of our own, is not a good way.

Star-related in addition to entertainment gossip can also write other content, and star cooperation for live interviews, chat, so the content for the user is actually enough.