Seems to be a collective carnival of merchants double eleven, in essence, has been reduced to Jingdong, Ali's annual summit showdown with the "cat and dog war". With the rapid expansion of the volume of Jingdong, Ali, the two on the stage of the double eleven theater more and more, more and more screen is an indisputable fact.
In order to get more double eleven theater and screen time, Jingdong, Ali each make every effort, not to knock each other off the horse do not stop the momentum. And this year's double eleven, gunpowder flavor is unprecedentedly thick, tearing war is also once again fancy new, from the e-commerce platform all the way to tear to the Internet finance.
This year, Jingdong white, insurance, payment, supply chain finance and other diversified business in action, quietly flanked the back of Ali's ants gold service, the double eleven of the e-commerce platform war, extended into a melee of Internet finance, creating a new pattern of cat and dog wars.
Jingdong white big sword ants chanting
Sharp blade out of the sheath will see blood, Jingdong financial sword ants gold service, to be about precisely such a sword sealing the throat of the killing spirit.
For Ali, this year's Double Eleven actually carries an important special mission. The high-profile listing of Ali in the United States, the current market value of the listing of the initial peak, has evaporated 100 billion U.S. dollars. Revenue growth is slowing down, business bottlenecks are becoming apparent, as well as the internationalization process progress is lower than expected to become an important factor restricting the share price. Last year, after the listing of the first double eleven "test", Ali platform total turnover refreshed to 57.1 billion yuan, driven by Ali's shares hit a new high. This year, Ali is clearly trying to repeat the same trick, hoping to refresh the data height to boost sluggish stock prices, to give overseas investors a consolation.
In order to help Ali's painstaking efforts, this year's Double Eleven ants gold service spared no expense, trying to seize the market opportunity. Chanting to the "women behind Ma Yun" quota, and chasing investment of 10 million to push interest-free installments, the joint Tmall released nearly 1 million interest-free installment commodities, the user 3, 6, 9 months repayment, to a certain extent, alleviate the user's shopping pressure, for the hand is not generous chopping party should have some attraction.
However, just two years after its debut, Jingdong Finance is obviously also prepared. After two years of development, in the field of Internet finance, Jingdong Finance has stood side by side with the ants to the ranks of the first camp, both in terms of strength and industry recognition, compared with the ants, have been no better. In response to spit blood to help Ali double eleven ants gold service, Jingdong Finance's white, insurance, payment, supply chain finance you come and go, move blood, moves directly to the soft underbelly of the ants gold service, so that the ants gold service seems to be high on the cadre of tricks immediately turned into a short and poor:
Jingdong white wildly sprinkled with 400 million, the whole field of 24 interest-free period! At the same time, all white stripe users can withdraw up to 2000 yuan, not subject to crowd and other restrictions.
Floral chanting to female users to raise the amount, this is a good marketing gimmick, but in the Jingdong white bar under the domineering siege, immediately appeared
"very unmanly", led to some of the men's resentment, which is obviously the ant gold service was not expected. The company's newest product is a new, more sophisticated, and more affordable product that will be used in a variety of ways," said Mr. Kennedy, who has been working with the company since its inception.
In the repayment period, Jingdong is also a lot more generous than the chanting, the user can be more than 2 years maximum repayment, and no handling fee, the overall credit total of up to 300 billion. The company's newest product is a new product that will be available for sale in the U.S., and it will also be available for purchase in the U.S. and other countries.
Always rich and powerful Ali, in front of Jingdong Finance's large sums of money, it seems that how to see some small family, I do not know ants gold service realized this did not?
All-around rivalry
In addition to the equal white and chanting duel, ants in the field of Internet wealth management products, also suffered a strong sniper Jingdong financial.
Internet wealth management is the home of the ants, but the declining yield curve is letting many users begin to budge. As a latecomer to the Jingdong Financial double eleven during the financial promotion, but in one fell swoop the Jingdong financial name. In addition to new users can enjoy a high yield of 9.9% annualized, Jingdong Finance also innovatively launched the "white take": users to buy regular financial management, you can get free Samsung S6 and other products, to achieve the income front at the same time, can still get financial income, can be described as financial management, consumption of both.
Jingdong Finance will also be innovative eyes aimed at the insurance business, this year, during the double eleven, in cooperation with China Life Property and Casualty Insurance Company Limited, launched the industry's first "buy expensive tube compensation price insurance", so that consumers can buy assured that the order is no longer a worry; overflowing with a strong warmth of the "Forget to wear fall pants insurance" is the most warm-hearted gift from Jingdong Finance this winter.
In contrast, the ant gold service double eleven insurance is very let a person some weak feeling, not lack of here is no silver three hundred and two meaning. Return freight insurance, logistics breakage insurance, Tmall genuine insurance, quality assurance insurance? For these types of insurance, such as Jingdong weakly asked, this should be a part of the e-commerce services, but also need to consumers to buy insurance protection?
In the field of supply chain finance, specifically for the platform merchants to provide financing services for financial innovation products Jingdong "Jing small loan" credit total amount has exceeded 50 billion, and for the supplier "Jing Baobei" constitutes the Jingdong ecosystem of suppliers and merchants of the full coverage, effectively solving the problem of supply chain merchants. The full coverage of the Jingdong ecosystem for suppliers and merchants, effectively solving the problem of financing difficulties in the supply chain merchants, enhance the competitiveness of the Jingdong financial ecosystem.
During the Double Eleven period, "Jing Xiaolian" specially launched a new first loan interest rate of 4.5 percent, the whole loan
Interest-free 11 days, the whole loan interest rate of 7.9 percent and other interest rate preferential activities, exploding the total amount of disbursement of only 30 billion yuan, loan interest rate of only 80% of the Ali Netcommercial Bank of the large promotional loan.
In terms of equity crowdfunding, Jingdong Finance is completely killed the rhythm of the ants, Jingdong private equity financing platform launched billionaires to raise the program, the main benefit back to the user, and cultivate the awareness of equity investment. In contrast, the ants of the equity crowdfunding platform ants Dako has been difficult to produce, the platform is still not online.
Buy and earn directly hit the user's pain point
Double 11 as the Internet made the festival, of course, can not be less users, less consumers. For consumers, double eleven is not a talk show showground, not the entertainment circle of the hype headlines, but to spend real money, snatch the heart of the goods of the big stores. Consumers want to see is not to attack other people's wives for fun Low to burst of saliva marketing, not to see can not be grabbed Low to burst of low prices, but hope that the business can really low prices, high quality, fast logistics, strong financial, to bring real benefits.
This year's Double Eleven, Jingdong and Jingdong Financial hit, it is this user pain point. In the pure shopping PK has let the user aesthetic fatigue, tired of the time, Jingdong Mall cool purchase 11 days to extend the double eleven front, so that the double eleven low price is no longer a flash in the pan of the mirror, the Jingdong financial side to buy the mode of earning to re-inspire the user's enthusiasm for this online shopping festival. White strips and promotions help each other, really benefit consumers, so that consumers get benefits. At the same time, this Double Eleven, Jingdong Financial well-trained, superb and efficient team also built a highly efficient and intelligent customer interaction platform, multi-dimensional, all-weather customer service, to create a superb customer experience.
From commodity self-support to logistics self-support, from the innovation ability to the core wind control, until now Jingdong Finance. When you think about it, all the years of the cat and dog war, soldiers out of the strange and weird Jingdong seems to be always in the intentionally or unintentionally stepped on Ali's soft underbelly, Jingdong's cool purchase of double eleven and Jingdong financial innovation in the Internet finance, is to directly outflank the ants gold service's back road.
Beginning of the independent operation of Jingdong Finance, Jingdong has said that within seven years, the financial business to feed the group, and from the Jingdong Finance on the battlefield at the beginning of the flagship victory, this year's double eleven after the Jingdong Finance is expected to accelerate the progress of early realization of the feed.