After the rise of live broadcast with goods, many platforms pay more and more attention to the function of live broadcast. Even in many e-commerce platforms, in order to sell goods better, they will choose to open live broadcasts to earn popularity. The lottery in the live broadcast room is simply to let users participate by launching a lottery in the live broadcast room. In order to participate in the lucky draw effectively, users need to provide their own receiving address, which is true and effective, otherwise they cannot participate. The number of prizes and the value of goods in the lucky draw are set by the merchants themselves. The lottery in the live broadcast room can increase the number of viewers, and then turn this traffic into additional purchase clicks. However, in the early days of live broadcast, because it is difficult to make a profit without iron powder, people can only pay coupons and red envelopes through lottery to attract people's attention. Moreover, the lottery from time to time makes the atmosphere in the live broadcast active, and even can achieve the effect of powder absorption. Very high sales. Moreover, the lottery can also allow the anchor to interact with the audience, so that users can have a sense of trust in the anchor, thereby improving the conversion rate and increasing the order rate.
The goods set by the lucky draw are usually the goods in the live broadcast room, and the conditions of postage must be met in order to make the audience have a strong attraction to the live broadcast room. In addition, you can also explain the participation methods and rules of the lottery by sweeping the blackboard, broadcasting announcements, and small speakers. In this way, when watching the live broadcast, the audience can directly participate in the lottery, without always asking the anchors what the lottery method is, which can greatly save the time and efficiency of the anchors.
Live lottery has many advantages, but it also has great disadvantages. Just like Zhuhai, he was impersonated by others after winning the prize. Although the impostor was duly punished, it also caused serious losses to the man and greatly reduced the trust between the live broadcast rooms. Therefore, there are many shortcomings in the live broadcast room, especially those black powder choose lottery to attack the anchor, and then vilify the anchor. Therefore, we need to treat the lottery in the live broadcast room rationally, and don't let our money be threatened and hurt for the sake of temporary interests.