A friend who works in a mass-market KTV told me that as long as the door is open during the day, many antihypertensive pills and various kinds of rice, flour and oil are bound to be prepared, and the reason is that the KTV during the day is dominated by middle-aged and old-aged customers!
As a country with 5,000 years of history, the life of the ancients after dinner, a lot more than what people now know, in our perception of the ancients only work at sunrise and sunset, life is monotonous and boring!
But a literature from the ancients recreational life, let us open our eyes, according to the relevant literature, the ancients of the recreational way as many as 33 kinds of more!
These ancient ways of entertainment look very elegant to us, which contains the nourishment of morality should play the qin, the practice of wisdom should play chess, the feelings should be sent poetry, auxiliary gas should be wine, the interpretation of poetry should be read in history, pleased with the book should be, sitting quietly should be burned incense!
One of the explanations is that the ancients could play the qin in their leisure time, play chess, write poems and paintings, read books to enrich themselves, sing and drink and browse the landscape and so on.
Simply let many people now envy, and with the progress of the times, now we have no ancient people's leisure and elegance.
But as a modern form of entertainment, strictly speaking, in fact, and the ancient times there is no difference, and with the rise of 80 after 90, a new popular way to begin to be welcomed by everyone at the time.
In 2002, there was a song in Taiwan's rock world that was sung by the then-former Faithful Band, with lyrics by the then-famous Yao Ruolong.
Now see the name of many people do not quite understand, but I want to talk about the name of the song, whether it is 70 after 80, or our generation of 90 will suddenly realize!
And he is "dead to love" this song at the time composed by YooHaeJin, at the time there was not much reaction, however, in October 22, 2009, this song through the Hunan entertainment platform instantly fire the whole country!
As the song gained popularity, it was played in the streets and alleys of the city wherever there were stores in business, and the song became familiar to the young people of the time!
And the song also led to a very hot era, that is, the KTV industry, once KTV in the eyes of many young people is a very fashionable and trendy symbol.
Many young people will feel like they can't hold their heads up in other people's eyes if they don't have if KTV, however to this day the post 90s are in their thirties!
After 00 as the master of the new century is on the rise, and once the hot KTV but more and more downturn, which makes many people have questions: KTV really decline?
To this end, I took this question, specifically asked my friends working in the KTV, my friends told me that: now their home as long as the daytime door, will certainly be prepared in advance many of the antihypertensive drugs and fast-acting heart pills!
My friend's words were incomprehensible to me, and I didn't expect my friend's words to come next, which refreshed my outlook and made me realize why my friend said so!
So why is it rumored that KTV has now become an old man? Why do middle-aged and old people like to go to the KTV, 00 after no longer go to the KTV is true? Now let me talk about the answer to this question!
In the 1990s, in a society where the entertainment industry was not well developed at the time, a new type of entertainment was popularized from Japan.
This form of entertainment was only popular in the early days of the street "singing", mainly a push mobile singing equipment, the need for people only need to throw money to the mouth of the box, you can use the microphone and the box of sound.
This short-term approach to singing began to be known as karaoke, and at its height, it even reached the point where people were singing in the streets!
However, with the progress and development of the times, the popular way of singing on the street has gradually upgraded to require specialized venues and equipment, which is the predecessor of the KTV we see now!
The former KTV is mainly modeled after the Japanese venue design, from the open gradually transformed into a box type, before this KTV belongs to the high price of high enjoyment of services.
Because KTV can provide customers with better service enjoyment, higher equipment experience, which makes the KTV in the time quickly prevalent.
And after just over a decade of development, KTV has reached more than 120,000 by 2015, with more people discovering the business opportunities of KTV.
Many of the KTV once nibbled on the old money, but also has changed the business philosophy, at that time want to open a new KTV, must have the innovative technology, cross-border fusion, subversion integration and 90 after these terms.
And we have grown up in this batch of 90 users, become the mainstream of the current users of KTV, KTV has also been developed for food and beverage and KTV fusion mode.
There is also the fire of the KTV market, but also led to many of the weight of the brand, such as pure K, sing it, Maisong, etc., just as many people think that KTV will always be hot.
The turnaround after 2015. Let all this seemingly wonderful scene, turned into a passing cloud, according to data from a specialized web page.
From 2015 ~ 2021 until now, from the country with 120,000 KTV entrepreneurs, due to a variety of problems, only 64,000 remain!
That is to say, as of March 2021, all the existing KTV enterprises in the country, has been canceled or revoked business qualification certificate has been as high as more than 40,000, which is equivalent to the existing number of KTV is only 1/3 of the number of 2015 before.
Why do you say that the KTV has turned into an old man!
I have explained above, KTV national number from the original 120,000, has fallen to more than 60,000 now, now the remaining KTV users are mainly 80 and 90 after this group of middle-aged and elderly users!
And for the 00 after the user instead of the previous attraction, and want to understand why now KTV, the young people have no previous attraction, need to be illustrated by the following points:
The first point: the diversification of the form of entertainment!
First of all, we have to make it clear why the number of KTV will be so much less after 2015, and the reason is simple and complex to say.
The era when KTV became popular in China was in the 1990s, when we had very little entertainment and many people simply had no place to go when they were on break!
This time KTV came into being to quickly fill our ordinary life, but now after a decade of rapid development of the domestic economy, the popularity of the 5G network.
Contemporary young people after 00 is not just a form of entertainment, now young people have a short video can kill time!
Mobile phone games that can exercise hand speed, when he (she) played enough of these network entertainment later, but also through the offline bar script to kill the party house and other entertainment projects!
And if you really can't help but really want to experience the feeling of singing, a variety of K-song software on the computer, which will allow them to directly hi to cool! This is not better than going to the KTV incense?
So compared to the 8090s, the 00s have too many entertainment options, so much so that he (she) a day to change a way, will not get tired of!
The second point: the increase in copyright protection!
It's a bit funny to say that, once upon a time, in the prevalence of KTV, all the songs were basically unlicensed, and in the old days, when KTV wanted to update its songs, it only needed to search through the Internet, and then it was possible to download a wide variety of new songs.
However, now that we have begun to raise awareness of the protection of personal intellectual property rights in China, many KTVs have suffered enough, and the songs that were once only available for download are no longer available for download!
In 2018, in order to ensure the personal rights and interests of songwriters, the China Association for Collective Management of Audiovisual Copyrights, directly required KTV equipment and system service providers and KTV operators, to take down songs that are not authorized!
And just this one time dropped then more than six thousand songs, which was a very serious blow to the KTV at that time, to know that as a KTV, his song library is the important reason to attract customers.
However, now that the awareness of song copyright has increased, any song that wants to be commercially available needs to go through several hurdles, and as a KTV operator not only increases the cost of room renovation and labor, but also needs to additionally invest in the cost of song copyrights.
Although it seems that the cost of a song copyright is not high, but the demand for KTV's internal song library is high! To drop 6,000 songs, for example, even if a song needs two dollars, this has been more than 10,000 dollars!
KTV attracts older people for a reason!Nowadays, the richness of the retirement life of the elderly, will make us hard to imagine, many people's impression of the elderly is still stuck in the jumping square dance playing tai chi.
Many young friends but did not think, now KTV in order to attract the elderly have how much to fight, just take me this friend as an example!
Their KTV in order to attract as many customers as possible, deliberately sent a lot of waiters, however, in the park where the elderly gathered began to distribute a variety of coupons.
As long as the elderly take these coupons, they can enjoy going to KTV for free to get high for one to two hours, and the elderly group has some relatively frugal habits!
Many people just rush to this free one to two hours, directly choose to get up early in the morning after the exercise, and the old man came to the KTV in twos and threes to consume.
At the same time he or she consumes, the KTV boss also directly out of the killer, that is, charge 100 yuan to send how many eggs, or charge 200 free firewood, rice, oil and salt and so on activities.
These activities instantly triggered the enthusiasm of the elderly, and give a variety of gifts, and forced him (her) to pay money to do membership cards.
And in order to make the middle-aged and elderly users in the KTV to play more cool, many operators specifically prepared the antihypertensive drugs and fast-acting heart pills and other safety measures!
Write in the end:
So that's why the KTV is now called the old man music, it is because of the KTV a variety of preferential activities and gifts, will make the middle-aged and elderly people like to go to the KTV consumption!
In addition to the gift this point, the elderly for the Internet is not familiar with the dazzle of the Internet is also basically no right to speak!
That's why he/she has to choose his/her own most familiar KTV, nostalgia for his/her own lost youth, although KTV still seems to be on fire, but their profitability is more and more difficult, and the reason is because older people are very sensitive to price!
How do you feel about this? Welcome to leave a message to discuss and forward.
Now the young people are going to the bar, ktv this can only be friends after the party, or after the birthday, and then go to sing, so go to the crowd began to change.
This can be really, our county is almost this situation, because the young people's interest is no longer in the singing, young people prefer to play table games in groups of three or five, the King of Glory, script kill and other games, and middle-aged people, the elderly drink more like to go to sing sing
First of all, the young you ask how long you haven't been to the KTV?
At 30, I haven't been in a KTV in 6-7 years.
When I was 20 years old, that is, about 10 years, when KTV is really big fire, reunion, after dinner will inevitably arrange a KTV.
Evening prime time many KTV rooms are really hard to find.
Why? There are the following reasons.
1, because the previous KTV cost-effective. KTV can give a dozen people to provide a confined vent space, a night of more than 100 dollars, an average of a person 10 a few dollars, and the cost of Internet cafe night is almost the same, and so many people to go to the bar requires a large amount of expenditure.
2. At that time, cell phone entertainment was not developed, and people still liked to come out and party. Unlike now, we all like to use the phone on the jitterbug, fast hand, watch movies, not only free, and wonderful. Over time, they don't like to come out to party, you think about how long you have not gone to participate in more than 10 people's party?
3, social progress is getting faster and faster, we are getting busier and busier, the mortgage and car loans make everyone's pressure is getting bigger and bigger, we are more and more reluctant to go out, and more and more have no time.
4. Young people who are used to being alone prefer to go to a bar to vent their feelings in an environment where they don't know each other. And with the popularity of the bar, the consumption of the bar is lower than before.
5, the retired elderly, money, leisure, socializing, at this time, KTV provides them with an excellent social place, so KTV is now turned into the old man music.
Because the elderly have more free time, and young people have free time are a relatively small number, let's say a large factory three thousand people, how many of these three thousand people you say will go to KTV?
For myself, I haven't been to a ktv in three or four years. With the development of the network, young people now have more choices, like at home on the phone can sing, how convenient ah!
Nowadays, people are always on the go. The vast majority of cell phones can do. The first thing you need to do is to get your hands on a cell phone, and you'll be able to do it on your own.
For one thing, young people are now more interested in the bar, and secondly, the cell phone K song, everywhere you can see the K song room everywhere, there is no such thing as freshness. Thirdly, young people nowadays have a cell phone to lie down for a day. Finally, young people are under pressure and really don't have time to go.
KTV is a way of entertainment and leisure that appeared in the 1980s, when there were two kinds of mainstream consumption: dance floors and KTV rooms, the crowd from 20 to 50 years old, and now these people have almost retired.
The dance floor of the square dance, retired old lady with grandchildren, the remaining old people do not forget the beginning, still active in the KTV.
Now there are jobs do not have the time, have the time of no work, coupled with the powerful cell phone, entertainment way to go, the young people which is interested in accompanying people to play.
Almighty Internet, the human body sixth official cell phone, not only changed the way of life, but also shorten the people's continued patience, very few people sing a song ten times still enjoy themselves.
KTV more people sing not on, less people sing with tired, in case of a McBeard who can not sing. [
Nowadays, young people's entertainment in addition to the KTV bar, script kill, escape room, playing games, etc. KTV can only be used as a choice of friends after dinner.
Older people's entertainment probably have square dance, sports, KTV is actually a good choice, singing is really good to vent emotions, physical and mental pleasure.
There is also a relationship with the salary, and then one is no time, after work, you want to eat at home to catch up with the drama, KTV is a friend's birthday, occasionally go