Numerous elderly people were pulled into the trap by a square dance App, how did it tear open the entrance to the middle-aged and elderly market?

The square dance App for the elderly to provide square dance music, square dance teaching and search for nearby square dance venues and other services as a gimmick, in the App to participate in activities to receive points, with points can be exchanged for gifts, attracted a large number of elderly users. After attracting a large number of older people, it began to buy financial products, so that the elderly fooled.