Sample of publicity activity planning letter (1)
1. Activity introduction:
Because in the "20 TO 20" energy saving and emission reduction activities, for the purpose of publicity Considering the form, publicity purpose, and publicity effect, we will carry out large-scale on-campus publicity activities in the form of environmental protection knowledge prizes and quizzes, environmental dramas, etc., to attract the attention of students, thereby helping students establish environmental awareness of energy conservation and emission reduction, and achieve the goals in The purpose of promoting energy conservation and emission reduction within the school.
2. Purpose of the event:
In order to deepen people’s understanding of environmental protection issues and enhance people’s understanding of the concept of energy conservation and emission reduction, this event aims to enable more people to People personally join our actions and contribute to the cause of energy conservation and emission reduction.
3. Activity format:
Hold large-scale publicity activities in the park. Not only will conventional publicity forms such as poster exhibitions and banner exhibitions be used, as well as interactive activities such as environmental protection knowledge questions and answers, but also environmental protection short dramas will be used to entertain and educate students, allowing students to gain some knowledge about energy conservation while watching humorous short dramas. Environmentally friendly tips for reducing emissions.
IV. Highlights of the activity:
1. Use the form of environmental drama to promote energy conservation and emission reduction, which is more vivid and vivid, and can attract the attention of students.
2. Combined with children’s fashion show. Use some household waste to make clothes and accessories, and wear them for children to display. It is interesting and can attract more people's attention. At the same time, recycling household waste, turning them into beautiful jewelry, and turning waste into treasure is in line with the theme of this event "Energy Saving, Emission Reduction, and Environmental Protection."
3. The form of question and answer with prizes can not only mobilize everyone's enthusiasm and add to the atmosphere of publicity activities, but also allow participants to use their brains and actively understand environmental protection knowledge, thereby achieving the purpose of effective publicity.
4. Send cards with energy-saving tips on saving water and electricity in daily life as gifts to students to facilitate their memory. At the same time, energy conservation is integrated into daily life and the effect of this publicity is enhanced.
5. Activity time:
March X
6. Activity location:
Tianma Basketball Court Campus
7. Activities staff:
Arranging posters, banners, holding large-scale banner signing and swearing activities and stage decoration are the responsibility of the association's personnel; the actors of the children's dramas "Close to Nature" and "The Sea Laughs" are from nearby Primary school students in the lower grades of primary schools (such as the first and second grade of Mining Experimental Primary School) will be the actors; the actors in the other two dramas will be the performance enthusiasts of this association or members of other professional performance associations.
8. Activity process:
At 8:30 in the morning, all personnel gathered at the Tianma Basketball Court of Hefei Travel Agency to prepare for the activities according to their assigned tasks. Logistics staff are divided into 2. Members of Group A are responsible for setting up posters and banners that will be used for signatures, while members of Group B are responsible for setting up the stage and preparing props.
At 9:30 in the morning, the event officially started.
1. 9:30 am. The Q&A activity with prizes and banner signing officially begins. The prize-winning Q&A activity involves connecting question cards with questions about energy conservation and emission reduction in series and hanging them around the venue. One to two working days staff will keep the answers and sit at the prize redemption table. Students who know the answer can go to the prize redemption counter according to the question number to check the answer. If the answer is correct, they can receive exquisite prizes.
2. 11:00 The official performance of the drama:
The first drama: "The Sea Laughs", which lasts about 15 minutes.
The second drama: "The Frog in the Well" lasts about 10 minutes.
The third drama: "The Little Fox Sells Air" lasts about 10 minutes.
The fourth drama: "Close to Nature", this program is performed together with the environmentally friendly clothing show and lasts about 20 minutes.
Among them, in the break between each two dramas, a host's prize-winning questions will be inserted. The host will ask a few questions about environmental protection and let the audience answer them, or introduce some energy-saving tips.
12:10 pm. The entire promotion ends. Staff tidy up the scene.
9. Activity budget:
1. Posters: 15 pieces
2. Banners: 2 (you can write slogans on energy conservation and emission reduction)
3. Question card:
4. Stage props (such as: environmentally friendly clothing show clothes, accessories, stage scenery, etc.)
5. Small prizes for quizzes and prizes : (such as environmentally friendly bookmarks, environmentally friendly chopsticks, small cards with daily energy-saving tips)
10. Organizer:
World Wildlife Fund
10 1. Organizer:
Hunan University Green Volunteer Association
Example of publicity activity planning letter (2)
1. Activity overview:
The economic and educational levels of Qinghai Province are low, and there are a large number of poor students in the province. Helping poor students so that everyone can study in a comfortable environment is a need to build a socialist harmonious society. It is also the reason for our province It is a top priority to improve the level of basic education.
Looking back on the current assistance to poor students in our province, with the concern of government leaders at all levels in the province and the efforts of the Qinghai Youth Development Foundation, we The province has achieved certain gratifying results in donating funds for students and building Xi's primary schools. Some time ago, CCTV's Seven Life 567gt column reported on poor children in the pastoral areas of Qingnan, which resulted in the inflow of a certain amount of public welfare funds. In student aid activities, most of these funds come from enterprises and individuals outside the province, lacking the province’s own blood.
Due to the insufficient and low frequency of public welfare propaganda in our province, most people in the province lack understanding and attention to the current situation of poor students in our province and the Hope Project. This in itself is still limited in fully mobilizing people's love. There are some restrictions, especially for some low- and middle-income but caring people.
Our activities are aimed at such a situation where the publicity itself is insufficient, taking advantage of people's enthusiasm for public welfare undertakings, and promoting the concept of "education self-help" to the whole province.
In order to make our activities progress To make it smoother and more effective, we divide the entire activity operation into three parts according to the difficulty of fund investment. We hope to use different publicity methods at different time periods to gain better social attention and expand this event. The social influence of the activity!
2. Feasibility analysis of the activity:
With the continuous acceleration of the pace of socialist construction in our country and the continuous growth of national income, the economic situation of Qinghai Province has also As the economy continues to improve, as the economy changes people's educational investment concepts and the pursuit of life value continues to be socialized, fraternity has become people's deep understanding of love. The Hope Project itself, as a gathering of people's love, has become It is a way of philanthropy that is recognized by society and can be universally accepted. Then, our promotion of this cause should also be recognized by society and arouse public outcry!
Below we analyze the activity itself:
1. Advantages:
a. We are a public welfare activity, and its nature can be recognized by society through various means.
b. Our activities are recognized by the Youth Development Foundation and schools as credible.
c. Our activities are organized and organized through the guidance and supervision of the Youth Development Foundation and the cooperation of schools. Completeness.
2. Disadvantages:
a. Preparatory work such as pre-production of promotional materials requires a certain amount of investment.
b. Contact the youth league committees of each school It takes a certain amount of time for the student union to organize volunteers.
3. Activity time: late April to late June of ** year
4. Activity plan:
1. Purpose of the event:
Through publicity, more people in the province will pay attention to the current situation of poor students in education in our province, arouse people's love, and let truly capable individuals and companies give more care to these poor children. .
2. Activity theme:
Warmth lasts forever------Qinghai Youth Development Project Publicity and Fundraising Activities
3. Activity goals:
a. Raise funds from multiple channels for the student aid fund to support more poor students.
b. Arouse society’s attention to poor students and mobilize them to provide help.
b. p>
4. Activity implementation area:
Datong Huangzhong Huangyuan, Xining City
5. Activity implementation stage:
A. Preparation stage:
a. Communicate with activity-related departments
b. Collection of on-site graphic and textual materials
c. Construction of activity team (Team name: Firefly— —Individual life is weak, but the collective can bring the light of hope! )
d. Design of event logo
e. Establishment of text documents related to the event
B. Implementation stage:
a. Compilation and production of promotional leaflets.
b. Carry out publicity and fund-raising
C. Summary stage:
a. Deliver the fundraising materials and conduct publicity Summary of the activity
6. Specific implementation plan of the activity
A. Preparation stage:
a. In order to make the entire activity run more smoothly, we We will make use of existing resources and hope to specifically establish the following issues through the Youth League Provincial Committee Qinghai Youth Development Foundation Qinghai Normal University:
a.1. The theme of the activity is "**
*Accompanied by warmth-------Qinghai Province Youth Development Project Publicity and Fundraising Activities"
a.2. The notarization of the activities will be supervised by the above three parties together with public opinion
a.3. The above three parties shall issue event notices in the form of official documents and provide the certificates required for the activities to be carried out in each school area.
a.4. Establish management and supervision of publicity activities and fundraising Wait for specific matters.
b. In order to make our promotional materials more authentic and credible, we will go to poor areas to collect a series of video and text materials.
c. Pass Coordinate with each school to determine the size and structure of the team. The operation of the entire activity requires a large number of people, who are divided into groups to assume corresponding responsibilities. We will build our team by recruiting "loving volunteers".
c.1. Recruit volunteers from various colleges and universities in Xining City (100 people are initially selected). Specific tasks include: Posting posters; distributing leaflets and publicity at publicity points; collecting funds raised; Youth Development Foundation and each school The intermediary for activity contact.
c.2. Compile relevant information of team members and accept everyone’s supervision.
c.3. Each school determines a person in charge who will be directly managed by the Youth Development Foundation
d. Event logo design is an important means to deepen society’s awareness of the event. We want to use (sunlight and green leaves) as the symbol to combine the theme of our event with the work purpose of the Youth Development Foundation Get up.
d.1. Print the logo on various leaflets and donation boxes.
d.2. Make the image logo into a badge.
7. Implementation stage
A. In order to make the publicity activities more specific and clear, a certain amount of publicity materials need to be produced
a. Production of single page of text
b. Production of banners and pictures (the cost of display boards is too high)
c. Production of badges
B. Specific publicity and fundraising
a. First, Qinghai Normal University will take the lead and conduct publicity in the school to let students know and recognize our activities. Then we will raise funds and recruit volunteers in our school, and then invite other universities to join in, and carry out distinct publicity and implementation. Launch fund-raising and volunteer recruitment in schools. Activities in each school may include theatrical performances with the theme of "Care for Life, Care for Hope" or reports on the deeds of poor students with the theme of "Our Dream". A photo exhibition with the theme of "Into Their World".
b. Each school is divided into: Normal University is in the west district of the city, Qingdao University is in the north district, People's College is in the east district, and the police academy is located in In Chengnan District, based on the actual plans determined by each school, publicity and fundraising were carried out to citizens of each district through flyers, photo exhibitions and speeches in parks and squares and other places where the population is concentrated.
c. Because the “two exemptions and one subsidy” policy implemented by the state has achieved effective results in some areas of the province (such as Datong), it is time for people in these areas to understand the situation of poor students and youth in our province. The work of the foundation helps them deeply understand the warmth of "two exemptions and one subsidy" and makes them know that they have received help, but there are more people who need their help. Therefore, under the premise of coordinating with the relevant departments of the three counties, you can go to the three counties to carry out activities. The activities can still be in the form of leaflets, photo exhibitions, speeches, etc.
Note: The implementation of b and c can be carried out in the "6 "One" and other special days
d. Contact more Qinghai Fellows Associations in universities outside the province through the university student interactive website, hoping that through their efforts, the activities will be extended outside the province.
e. Negotiate with major supermarkets to broadcast promotional slogans on the radios of major supermarkets and set up donation boxes in front of checkout counters (it is sometimes inconvenient to carry change during shopping).
f. Publicly publicize the information of extremely poor students who cannot receive one-to-one help, so that they can be provided with one-to-one or many-to-one or collective one-to-one help. Although young students have a strong love, they belong to the low-income group. Although there are certain difficulties in one-on-one or multiple-on-one, group one-on-one is definitely feasible (it can provide help in many aspects such as life and study)
g. The provincial media does not promote public welfare undertakings enough, and we hope that the TV station will make a set of public service advertisements or promotional videos.
8. Summary stage:
1. Because we want to In order to make this event a long-term event and gain people's recognition, the following items must be summarized.
a. Fund usage
b. Work achievements
c. Overall framework of next step goals:
9. Overall framework:
In the early stage: volunteers’ publicity will be the main part, supplemented by the media.
In the mid-term: public service announcements or promotional videos will be played on TV network car displays for a long time, and light boxes on the streets can also be used. Publish public service announcements.
Later stage: Based on the achieved results and where possible, it is proposed to set *month* day as "**day" or the first week of *month as "**week" for repeated review. Publicity. Organize volunteers to teach during holidays.
5. Cost budget:
1. Early preparation stage: Information collection and data acquisition *** 1,000 yuan
2. Publicity stage: 50,000 copies of leaflets (One serving is 0.04 yuan) ***2,000 yuan
Transportation expenses for volunteers ***3,000 yuan
Banner photo exhibition ***2,000 yuan
Mobile expenses: ***2,000 yuan
Total *** budget; 10,000
3. For all activity funds, we will try our best to sell various funds for this charity
4. Business opportunities that can obtain funds:
a. Overall naming rights (such as *** accompanied by warmth---Qinghai Youth Development Project publicity activities)
b. Advertising slogans on 50,000 promotional materials
c. Publicity in media public service announcements (subtitles and sounds)
6. Problem Analysis and Response Plan
1. Funding Source:
The purpose of the activity is to raise funds for poor children, so we have no intention of applying to the Youth Development Foundation for the funds required for the activity, we will sell them Business opportunities such as event naming rights are obtained (the buyer is jointly searched by us and the foundation). If the business opportunity does not sell well, we will seek help from the Youth League committees and foundations at all levels. We can also use the donations obtained from the school in the early stage as funds. , but the required banner images, etc. must be provided by the foundation!
2． Organizational management:
Since the activities are conducted spontaneously by students, relatively speaking, college students have insufficient social practice experience and their ability to control similar social organizations is not strong. At the same time, we hope to get the opportunity to make up for this shortcoming, so in the specific operation, there will inevitably be confusion in the coordination and division of labor among various units (schools), and the foundation has a situation of small manpower and heavy tasks, so we will start from all aspects. A general person in charge is selected from the school's volunteers to coordinate and liaise with the Youth Development Foundation and each school. The foundation only needs one teacher to guide and supervise several persons in charge.
Sample of publicity activity planning letter (3)
1. Activity theme: Release the soul and live a healthy life.
2. Activity background: Today’s society is affected by various factors, and psychological problems are becoming increasingly prominent.
As a special social group, college students are already in a stage of gradual psychological maturity. They are more sensitive than any other social group at any age and are more susceptible to the influence of various subjective and objective factors. Failure to adjust in time will lead to the occurrence of psychological problems. . According to social survey reports, psychological problems among college students have become increasingly widespread and widespread. Paying attention to the mental health of college students and strengthening the construction of mental health among college students have become one of the important principles and goals of student management in various universities.
3. Purpose of the activity: Through this activity, college freshmen can deal with various psychological problems with a positive and correct attitude in their future college life.
4. Activity time: Saturday at 2:30 pm
5. Activity location: Gymnasium classroom.
6. Activity participants: Grade 11 freshmen of the Physical Education College.
7. Activity content: Inspire students’ minds and pay attention to mental health by watching videos.
8. Activity process:
(1) Early stage of the activity
1. Convene a department meeting, arrange work, and clarify the division of labor. The first group: venue equipment group (one *** 4 people, the job responsibility is to be responsible for the various equipment needed in the event and the cleaning of the event venue) The second group reception group (one *** 4 people, work The responsibility of the group is to convey the notice before the event, guide students to sit down and distribute gifts) The third group of literary and art group (one *** 4 people, the job responsibility is to be responsible for hosting the event and controlling the normal progress of the entire event venue process) The fourth group Organize a security team (a total of 6 people, whose job responsibility is to maintain the order of the entire event venue)
2. Do a good job in publicity, such as: letting everyone know about the event through exhibitions or posters of great significance.
3. Purchase venue layout materials and other required items.
4. Download the movie, check the player, and preview the movie.
5. Invite special guests.
(2) Mid-term event
1. All participants arrive at the event location at 14:30.
2. The President of the Student Union and the Vice-President of the Student Union gave speeches.
3. A student representative will give a report on "The Story of My Soul".
4. Watch the film "Freshman".
5. The representative of the Mental Health Rights Department will make a concluding speech.
(3) Late stage of the event
1. All members of the organization department will clean up the venue.
2. Each student is required to make a self-summary of the activities carried out this time and provide valuable opinions on the future work of the department.
3. Promote and guide students in the form of posters.
4. Promote the work of our school’s mental education center and guide students to correctly understand and treat mental health issues.
9. Possible problems and solutions during the activity
1. Some students ignore the discipline of the venue, causing disorder in the venue. Stop their behavior and persuade them.
2. During the movie playing period, the entry and exit of students may affect the effect of other students watching the movie, so please advise them.
3. Set up a security working group during the meeting to effectively control and manage any security incidents that may occur.
10. Activity budget:
Items
Quantity
Unit price (yuan)
Total price ( Yuan)
Balloons
Total: one hundred and fifty yuan (150 yuan)
Mental Health Department of Physical Education College