Marketing refers to the process by which a company discovers or explores the needs of prospective consumers so that they can learn about the product and then buy it. Marketing is also known as marketing, marketing or marketing. Below I bring you the opening of the marketing campaign program, I hope you like it!
Opening marketing activities program 1
A new store opening promotional activities for the purpose of
1, one is to quickly gather the popularity of the popularity in order to ensure that the activities are held effectively, which is the premise of the opening activities.
2, the second is the store and product promotion, activities must be centered around the store and the product of these two points.
3, three is the store's cultural branding, each company's cultural brand has its own characteristics, so in the activities of the consumer brand culture is very critical to recognize.
Second, the requirements of the content of the event
1, the content of the event should be concise and specific: store address, product categories, activity time and location, brand culture and other information should be prioritized to convey to the consumer, and can make consumers easy to remember.
2, the activities of the content should be entertaining and interactive, so that people see the activities of the publicity want to come to participate in the activities, but also to let a come to the scene of the activities of the people can be very good to participate in.
3, the event content to have promotional: the purpose of the opening activities is not to make money, mainly to allow more consumers to experience and feel the store, so it must be a real benefit to consumers, can not do the word game, so as to really achieve the purpose of the event, the maximum possible to attract the attention of consumers to stimulate their desire to consume, so as to increase the store's goodwill and viscosity.
Third, the specific content of the event
1, the event time and cycle: the time is best chosen on Saturdays and Sundays or holidays, the cycle of 9 days (2 Saturdays and 2 Sundays)
2, the theme of the event: the theme should be novel, reflecting the characteristics of the promotional offers.
3, the promotional program:
Activity 1: enter the store has a gift, in order to attract consumers, as long as the arrival of the store can be presented with a beautiful gift, the gift is best to have the store's promotional content.
Activity two: full amount of money or full amount of money to send, you can set up a few amount of levels, the more the amount of consumption the more affordable.
Activity three: part of the special price, the discount must be big enough, so it is enough to attract people.
Activity 4: membership card, during the event to do membership card to enjoy more benefits.
Activity 5: Diversified promotions, cooperation with movie theaters, KTV, libraries and so on.
Activity 6: lottery, all shoppers have the opportunity to draw, must set up a few big prizes to attract consumers
We do any activity must be in the case of their own affordable more consumer benefits, so that the opening of the event can play the icing on the cake effect.
Fourth, the evaluation of promotional activities
During the event, there must be specialized personnel to monitor and record the entire process of the event, after the end of the event to scientifically analyze or summarize the future activities for the accumulation of experience.
The whole promotion of the implementation of the details in place, such as seriously do a good job of promotional preparations, carefully arranged goods and promotional products, hanging promotional materials. The implementation of promotional activities, we must fully create a promotional atmosphere to ensure that customers experience the novelty of fashion shopping, store staff, promoters should be good at guidance.
Opening Marketing Campaign Program 2
First, the theme of the event
__ Grand Hotel Opening Ceremony
Second, the time of the event
June 20__
Third, the location of the event
Nanyang Polytechnic Institute, College of Arts and Law, 10 # 117 Room (to be determined)
Fourth, the background of the event
How to maximize the cognitive impact of the "___ Hotel", the brand created by the "potential energy", into its Nanyang City, the same industry in the impetus, and the use of the opening ceremony, to expand the hotel's popularity. The opportunity to expand the hotel's popularity, increase the hotel's reputation, so as to give themselves a good start, is the new store opening to solve the core problem.
V. Host:
VI. Participants:
1, the Grand Hotel Board of Directors and all staff.
2, Nanyang City, the major media related personnel.
3, Nanyang city related leaders and guests, Wancheng district related leaders and guests.
4, other related business partners.
7, planning ideas:
1, carefully create the atmosphere of the opening ceremony site activities, the formation of a strong visual impact on the target audience, to improve the audience's knowledge and memory of the bank.
2, increase the advertising and publicity efforts to enhance the communication effect and social influence.
3, the opening ceremony site strives to atmosphere, fashion, active, extremely rendering the opening of the festive atmosphere.
Eight, the purpose and significance of the event
Formally announced the opening of the hotel, causing the Nanyang market counterparts, target consumers and media friends attention;
Let the Nanyang market, the target customers and competitors in the potential users to further understand the full range of unique services provided to create a strong desire for the experience to further strengthen the interaction with the media in Nanyang and exchanges, to create an opportunity for sales and promotion of the regional market. Further strengthen the interaction and communication with Nanyang media to create a favorable public opinion environment for sales and promotion in the regional market; establish a positive relationship with relevant government departments and partners in the Nanyang market by taking the opportunity of the opening to pave the way for the subsequent market operation and promotion. Let people have a preliminary understanding and awareness of ___ Hotel. Participants: city and county-level leaders, company leaders, outside friends, related media.
Nine, the scene layout: including off-site layout and on-site layout:
1, in the hotel (10 # 117) on both sides of the front door to set up a welcome two, with balloons and other supplies properly arranged.
2, the hotel's main door hangs a banner along the content: ___ Grand Hotel opening ceremony;
3, in the hotel (10 # 117) set up in the hall of the welcome desk, set up to welcome a guest, next to a celebratory cheongsam (depending on the situation) of the name of the Miss Manners, in the activities of the scene to guide the guests to sign in, wearing VIP flowers, the ceremony began to guide the guests to enter, with the ceremony;
4, on-site courtesies to guide guests, with the ceremony.
4, on-site etiquette service personnel, responsible for the maintenance of the site order, pouring tea to the guests and other matters.
5, placed on both sides of the podium outdoor remote audio a pair of activities during the beginning of the event to play festive music and activities to start the host and the relevant leaders and guests to speak speech amplification.
Ten, the relevant celebration layout personnel arrangements:
Eleven, the opening ceremony implementation process
20___Year_Month_Day: 00 hotel staff arrived at the scene to do the preparatory work, the security personnel formally on the scene for safety and security.
Twelve, the celebration of the flow of activities:
__:00 activities of the preparatory work is ready to play festive music;
__:00 Miss Manners to welcome the guests (wearing a VIP flower, please sign the leadership and guide the relevant leaders and guests to the rest);
__:00 hosts to introduce the relevant activities, and invite the relevant leaders and guests to the podium
__:00 host announced __ the official start of the Grand Hotel ceremony, introduced the leaders and guests.
__:00 the first item: the sounding of artillery (download firecracker music instead)
__:00 the second item: the invitation to the province of Nanyang City, the relevant leaders to speak; (on stage with the appearance of music, speech with soft music)
__:00 the third item: the invitation to Wancheng District, the leader of the congratulatory speech: (on stage with the appearance of music, speech with soft music)
__: __:00 the fourth item: the hotel chairman or general manager of the hotel to the podium. 00 fourth: the hotel chairman or general manager of the statement, business introduction; (on stage with the appearance of music, speech with soft music)
__:00 fifth: the host invited the relevant leaders for the ___ Hotel ribbon cutting; (ceremony accompanied by the salute cannons, celebratory music)
__:00 sixth: the host declared the opening ceremony successfully closed by the hotel chairman or general manager to bid farewell to the relevant leaders and guests. General Manager to send off the relevant leaders as well as guests.
Thirteen, the expected effect
1, so that the news of the opening of the ___ Hotel has been widely spread, to attract more target consumer groups to participate in this activity.
2, deepen the impression of ___ Hotel in the minds of consumers.
3, whether it is from the pre-planning or from the implementation of the latter, we should strive to make this opening ceremony to achieve the effect of unprecedented sensation.
4, to enhance the confidence of the internal staff of the company.
5, in the same industry to do the latecomer to the top, become a dark horse in the industry
XIV, the activities of the budget funds
1, the site layout: banners, balloons, cannons, fireworks, etc. ***___ yuan.
2, please invite the relevant leaders to the meeting of the car and other expenses ***___ yuan.
3, the end of the event to the relevant guests and journalists gifts, etc. ***___ yuan.
Opening Marketing Campaign Program 3
I. Background Analysis:
Advantages:
1. The hotel is located in Meishan City, Sansu Avenue, in front of the train station, and then to the city center. Convenient transportation, surrounded by high-grade accommodation district;
2. The surrounding hotels are few, competitive;
3. The hotel belongs to the new renovation of business hotels, decorative style is outstanding, supporting facilities are perfect, business projects are all part of the forefront of the consumption of the city of Meishan, the potential for development is great.
Weaknesses: 1. The surrounding high-income people are not much, the popularity is not enough;
2. The popularity is not high, the target group does not know enough about the hotel; 3. The core competitiveness of the hotel is not clear, the characteristics are not prominent.
Second, the purpose of marketing:
Establish the hotel's popularity, enhance the popularity of the hotel, the establishment of a relatively stable consumer groups, stable increase in revenue. Based on the local community, to create a first-class local hotel image.
Target Groups:
Local high-income people, the pursuit of fresh and exciting night tourists, enterprises, institutions, organizations, major travel agency groups, foreign people to Mei.
Third, the project analysis:
The hotel as a special commodity, different from other commodities marketing. The key lies in how to correctly create consumer demand. Domestic today, the hotel industry is increasingly prosperous and competitive. But the varieties are only those categories. Economy type, luxury type and business type. Economic type to fight the price war, luxury type focus on service and luxury degree, business type focus on supporting perfect. Few focus on taste. Our hotel can make up for the vacancy of taste at this time. Focus on taste will be the core competitiveness of the hotel.
Advantage: focus on the environment and atmosphere, to put it bluntly is to create a good atmosphere. This is almost a domestic blank hotel concept. A variety of romantic environment to choose from.
Membership management, a large degree of protection of consumer privacy convenient transportation environment, geographic advantages obvious flexible room selection.
Challenging the traditional, catering to the pursuit of fresh modern psychological needs
Weaknesses: more safety hazards
Policy does not occupy an advantage
Fourth, the specific marketing strategy:
1. Advance to the target consumer groups to release information on the opening of the activities and the specific content of the event;
2. p>
3. Marketing staff to promote, by telephone, door-to-door and other ways to directly face the customer. Cooperation with professional companies **** the same sales. For key units to sign a consumer agreement. At any time for the tracking of activities and after-sales visits back to the work of the departments to establish a sound customer file system, timely summary of the work. In order to cooperate with the smooth progress of the marketing activities, the leadership of the departments and marketing department staff marketing needs to be carried out at the same time the telephone marketing, signing sales and other sales-related aspects of the work, to achieve full marketing, the team should cooperate with each other, and make every effort to fight the good fight.
Publicity:
1, the activities of the pre-heating [news, soft, advertising, DM, POP and other distribution in place].
2, the choice of newspaper media.
3, the choice of television media.
4, the choice of network media.
5, the choice of outdoor media.
6, the choice of radio.
7, the distribution of DM [for cab drivers and car people focus on distribution, and distribution of opening concessions commitment].
8, publicity outside the store [opening with hydrogen balloons, lanterns, banners, POP, etc.. Bake the opening atmosphere].
9, the first five customers per day during the opening ceremony and more surprises to send.
10, every day also held a lucky draw.
Promotional gifts:
1, lighters.
2, sculpture {small relief class, collection and ornamental value}.
3, flowers.
4, crystal products {small crafts}.
5, discount card or free experience card.
V. Specific implementation program: (略)
VI. Cost budget: (略)
VII. The expected effect of this marketing:
1. Enhancement of the popularity of the hotel.
2. Make half of the local people know.
3. Drivers know the hotel.
4. And the target group come to this route. And the target group will choose this hotel when spending money.
5. Develop and increase the regular members of the hotel.
6. Make the local business and business leaders know about the hotel. When there is a need, they will choose the hotel.
7. Increase customer satisfaction, reputation and loyalty. So that they eventually become regular customers and members of the hotel.
8. Through the promotion and sales of the main product (rooms), and at the same time drive the sales and visibility of subsidiary industries.
This plan is mainly for the opening of the marketing concept, marketing strategy is only a small framework. In the market analysis, I believe the investment company has a good idea. I look forward to teaching and communicating with you.
Opening Marketing Program 4
First, the background
To celebrate the opening of the "___ International Fitness Club ___ elite club", but also in order to increase the "___ International Fitness Club ___ Elite Club" through this activity. In order to increase the "___ International Fitness Club ___ elite club" in the ___ visibility and influence, specially organized the opening activities.
Second, the purpose of the event
① to expand the "___ International Fitness Club ___ elite club" in the ___ influence and visibility.
② Celebrate the opening of the "___ International Fitness Club ___ elite club".
③ Attract the attention of the target audience to achieve the ultimate sales objectives.
Third, the target
① high income and high consumption of white-collar workers, business people.
② love of sports and curiosity of students and home women.
Fourth, the theme of the event
Healthy and beautiful
Curvaceous body is not the patent of the ladies, more and more of the new era of the "type of men" began to pay attention to their own muscle project, the requirements of the exercise more and more, exercise is not only an important way to shape a charming body, but also an important way to achieve charisma! The important method of face, the perfect combination of health and beauty and fitness, so that people fitness health and vigor, beauty and charm.
V. Activity Details
(a) Opening Ceremony
1. Time: 9:18-11:00
2. Venue: ___International Fitness Club ___ Club Square
3. Host: ___ Satellite Entertainment Channel hosts ___, ___ Dance School of Dance Arts Principal ___.
4. Activities: opening ribbon-cutting, leadership speeches, investor speeches, group headquarters speeches, performances.
5. Invited guests
① Municipal Sports Bureau leaders;
② ___ County leaders;
③ an entertainment star.
6. Invite the media
① __ TV station;
② __ County TV station;
③ __ Evening News.
7. Staffing
Project Director: responsible for the arrangement of the whole event and the reception of VIPs.
Miss Manners: responsible for welcoming the guests and the tea service of the whole venue.
Photographer: responsible for the opening ceremony of the whole scene recording, as well as after the production.
On-site implementation: responsible for the layout of the venue, as well as the debugging of equipment.
Transportation reception: mainly responsible for receiving VIPs, leaders and media to the venue.
8. Mass participation
In order to expand the visibility of the influence, you can let more interested in the flow of people to watch the program.
Note: All invited media, guests, etc. should use the invitation card to show ___ International Fitness Club No for the elite club's sincerity and formality.
(II) Appreciation Banquet
1. Time: 11:18
2 Activity Venue: ___ Hotel Banquet Hall
3. Host: ___ Satellite Entertainment Channel ___ ___ Dance Art School Principal ___.
4. Activity content: investor's speech of thanks, singer singing, violin or saxophone playing.
5. Invited guests
① Provincial propagandist;
② ___ County leaders;
③ congratulate the guests;
④ Peer guests and performing guests.
6. Invite the media
① ___ TV station;
② ___ County TV station;
③ ___ Evening News.
7. Staffing
Program Director: responsible for reception and arrangement of seating.
Host: mainly responsible for the opening speech of the reception and the program host during the reception.
Miss Manners: mainly responsible for consulting and taking contracts.
Photographer: Responsible for recording and filming the entire event, as well as the production afterwards.
Transportation reception: mainly responsible for the reception of VIPs, leaders and related media to arrive at the venue of the appreciation reception.
Six, the event staffing note
① The specific number of staff according to the company and the venue situation.
② Photography is mainly done by the media reporter, but also the company's internal staff to record, so that the company's internal exchanges in the future.
③ guest reception, including the leadership in person and Miss Manners reception, Miss Manners before the event to carry out systematic training.
④ All the materials have a person in charge.
⑤ All staff members wear a unified format of the work plate.
VII. Activity Schedule
① All staff dressed in a uniform style, and wear a uniform format of the work card.
② The above dates are for reference only and can be adjusted according to the company's personnel and the convenience of work.
③ All publicity materials designed in a similar or uniform style.
Eight, the materials required and the budget
In order to ensure the smooth running of the event, the activities of the process of compact and orderly, rationalization of the operation of the funds, the development of the materials required for the event and the relevant budget. Specific materials and budgets are as follows:
(a) the theme of the event materials and budget
① The specific amount of activity planning and related budgets, there are advertisers and advertising agencies to discuss specific changes can be reasonable.
② The preparatory period of the event staff training mainly refers to the entire event of comprehensive training for all staff, aimed at establishing a good corporate image.
③ Performance staff training for the performance and the staff involved in the special training to ensure that the performance of the show in an orderly manner.
④ Other contingency costs are included in the maneuvering costs in clause (c).
(ii) Specific materials and budget for the appreciation reception
Note: As there are a lot of materials in the appreciation reception that are the same as those in the theme event, we will not make any specific explanations here, and the materials used in this reception that are the same as those in the theme event are all included in the theme event. These materials are as follows:
① Preparation of materials before the event.
② Media invitation, host invitation.
③ Photography, Miss Manners.
④ Reception vehicles.
(C) the cost of maneuver
___ yuan (recommended maneuvering costs accounted for 8% -10% of the total cost)
(D) the total cost of this budget: ___ yuan
Nine, the summary
I would like to wish that this activity is carried out smoothly and satisfactorily, and that the expected results are fully realized! This activity planning to do macro know, the actual practice can be organized according to the specific circumstances of the event to make appropriate adjustments.
Opening of the marketing program 5
I. Activity ideas
1, to cut the ribbon unveiled as the main line, through the clinic cut the ribbon unveiled, gifts, the issuance of free experience card, celebratory cocktail party to complete the purpose of the event.
2, through the activities to disseminate information about the opening of the clinic, so that patients or potential patients to obtain information.
3, through the indirect impact of the activities, so that more patients have a basic understanding of the clinic's experts, equipment, therapies and the environment and other comprehensive strengths, which in turn attracts more patients not to consult.
4, through the activities of the various news dissemination, so that more patients have a deep understanding of the clinic's information, more objective than the other way.
Second, the overall atmosphere of the layout
The entire venue will be in line with the theme of the outpatient clinic ribbon-cutting and unveiling of the ribbon-cutting and unveiling of a warm and festive and solemn atmosphere as the keynote of the outpatient clinic gas arches overhanging the main door as an echo, and the output of the Boai clinic opening information. From the clinic door and the front of the gate on both sides of the colorful flags arranged with the logo of the Concorde Clinic, to ensure that the atmosphere is solemn and warm.
1, the clinic layout
(1) in the clinic on both sides of the insertion of road flags and signs.
(2) Hanging Fuji County Boai comprehensive outpatient clinic opening celebration banner.
Content: text "Vine County Boai Comprehensive Outpatient Clinic Opening Celebration"
Color: words (medium yellow) background (red)
Font: bold bold
(3) Inflatable arch a (content, color, font with the same (2))
(4) Doorway to spread red carpet, arrange flower blue and flower pots.
(5) The four walls of the clinic are filled with red, yellow and blue balloons.
(6) The door of the clinic plaque covered with red silk cloth.
2, the clinic wall layout
The site of the eight hanging outside the wall, the text "_____________." (See design). (See the design)
3, the main venue area - outpatient hall mouth
(1) in the outpatient department at the entrance to the hall set up a signing place, placed a long wooden table covered with red cloth, guiding the guests to sign in and control the order of entry.
(2) set up around the venue two large speakers and a rack of microphones to facilitate the host and the relevant personnel to speak.
(3) The band is located on the other side of the gate.
Third, the activities of the program set
As a celebration, the atmosphere of celebration should be strong, we plan to use part of the celebration to play a role in mobilizing the mood of the venue. By the band to create a festive atmosphere, but also for future projects to cheer cheer in preparation. It is the easiest way to create an atmosphere and scene due to its low cost and high yield. Therefore, it is most reasonable to use the band to play activities as an integral part of the opening ceremony. In addition, the master of ceremonies should preside over the whole process of celebration activities, by the master of ceremonies to thread the needle, in order to make the venue in order.
Specific activities program settings:
09:00 outpatient nurses to welcome guests (nurse etiquette lady to guide guests to sign and distribute information).
09:20 Miss Manners invited guests and reporters to the main venue.
09:30 The band played music and the master of ceremonies appeared, announced the beginning of the Fuji County Boai Comprehensive Outpatient Clinic opening ceremony and introduced the guests to the celebration of the activities of the brief, one by one, to introduce the leaders and guests present.
09:50 outpatient director's speech (the content of the speech is mainly to thank the leaders at all levels to take time out of their busy schedules to come to participate in the opening ceremony of the Boai comprehensive outpatient clinic in Fuji County, planning program "hospital opening program". And a short introduction to the clinic.
10:00 Speech of the leaders (content is mainly congratulatory words and the significance of the establishment of this outpatient clinic in Fuji County).
10:20 Ribbon cutting ceremony.
10:30 Unveiling ceremony.
10:40 Firecrackers are set off and band music is played again.
10:50 Invite guests to visit the clinic and take a rest (at this time, the clinic should have a nurse to send out the clinic's promotional leaflets and distribute gifts and free medical checkup cards for the public).
12:00 ___ hotel, the celebration of the start of the reception (the reception can be in the form of a Western-style buffet, the atmosphere is cordial and elegant).
Fourth, the activities with
1, the activities of the general responsible - General Affairs Group: responsible for the overall progress of the activities, to determine the guest list
Staffing: tentative 1 person.
2, the scene of the overall coordination - the venue group: the coordination of the scene between the work processes.
Staffing: 1 person.
3, props preparation - logistics group: responsible for the purchase of materials and supplies needed for the event, the end of the event to clean up the venue.
Staffing: 1 person.
4, external liaison - public relations group: responsible for sending invitations, contact with the band, emcee, news media, hotels and so on.
Staffing: 1 person.
5, guest reception - reception group: responsible for guest check-in, distribution of information, for guests to wear VIP flowers, guide the vehicle parking, the end of the event, responsible for sending guests.
Staffing: tentatively 4 people.
V. Media cooperation
Fuji County Boai Comprehensive Outpatient Clinic March 16 opening ceremony is the clinic's overall strength of the first appearance. This critical debut will affect the future performance of the entire clinic. So this stage of advertising to shape the corporate image and establish brand awareness as the goal, so as soon as possible to establish Guiping Xiehe comprehensive outpatient clinic in people's minds the grade and image. At this stage, we will mainly use newspapers, television, leaflets and banners and other communication media and communication methods to publicize the project with a large number of hard advertising.
1, published in the "DM Express" _____ whether
Time: March 15, 18, 1/2 page.
Copy: Horizontal row "March 16th"
Horizontal row of small bold letters: on the occasion of the opening of the Boai Comprehensive Outpatient Clinic in Touxian County on March 19th, anyone who visits with this newspaper will be given a beautiful gift.
Another: in the page should also be the Fuji Boai clinic logo and advertising slogan "attention to health, Boai life" are labeled, the logo pattern should be conspicuous, advertising language font should be different from the text font.
Address: Fuji County Hedong Dajie Tel: _____
2, in the Fuji County television station at eight o'clock in the golden section of the advertisement to play text ads can also be selected from the multi-stage broadcast of the word tour ads. Time: March 14th - March 18th five days.
3, the city's main streets hanging banners (March 14 - March 18 seven days)
(1) March 19, Fuji County Boai comprehensive outpatient clinic opening ceremony was held.
(2)) March 19th Fuji County Boai Comprehensive Outpatient Clinic today started free physical examination.
4, the production of promotional leaflets and free medical examination card, send salesmen to the busy areas and townships and residential areas to distribute (to catch up with the market time shall prevail, the distribution of the time of the various places to be arranged separately). p> 3, 10 banners: ___ yuan / 8 = ____ yuan
4, invitations: ___ sheet 1.00 yuan / sheet (reference price) = 38 yuan
5, the master of ceremonies: ___ yuan
6, Miss etiquette: 10 people (in-house nurses) ___ yuan / half-day / person < / p>
7, the band: reference price: 500 yuan
9, road flags: 6.5 yuan / meter _ 50 meters = 325 yuan
11, flowers and blue: 60 yuan / a _ 10 = 600 yuan
12, guests corsages: 4.00 yuan / bunch _ 20 bunches = 80 yuan
13, firecrackers: 20__
14, the meeting meal: 20__
15, the meeting is the first time in the world, the meeting is the first time in the world. p> 14, the meeting meal costs: 80 yuan / person _ 70 people = 4000 yuan
15, the purchase of decorations (such as balloons, etc.): 100 yuan
17, the production of leaflets: 20,000 copies of the _ 9. 5 = 1900 yuan
18, sound, microphone rental fee: reference price of 650 yuan (you can not rent so well-equipped)
20, Signature stationery purchase fee: 10 yuan
21, ribbon-cutting, unveiling with red silk purchase fee: 100 yuan
22, gifts: to be determined
23, other costs:
Total: ______ yuan
Attachment: 1, the opening procedures
2, the speech of the Secretary for Health
3, the Investment Commissioner Speech
4. Speech of the President of Boai