E-sports industry rises against the trend of breaking the circle of cooperation has great potential
As a sports, e-sports has a huge fan base, and user stickiness is high, part of the e-sports games in the influence of a single event has gradually surpassed the traditional sports events, from the earliest game hall in the joystick-operated arcade game "King of Fighters," "Street Fighter," to the present-day hot network of cell phone games, "Glory of Kings", from offline to online, from offline to online.
In the national help e-sports booming wind mouth, the Bank of Communications credit card actively respond to the national policy, chose to cooperate with the King of Glory, it is based on the current situation of the rise of e-sports and its break the circle of cooperation intention, is to achieve a win-win strategy for the brand and sales.
Hand in hand with the King of Glory to reshape cultural consumption
With the post-80s becoming the mainstay, the post-90s rising, and the post-00s arriving on the battlefield of consumption, more and more traditional brands are beginning to carry out their brand rejuvenation strategies, and are actively exploring cross-border cooperation.
In order to seek emotional ****ming with young customers, in recent years, the Bank of Communications credit card on the cross-border breakthrough circle also frequent strikes, has launched a popular young people's PlayStation?themed credit card, Gundam theme credit card series, and so on, and constantly hand in hand with the game, animation and other circles. This cooperation with national-level e-sports IP King of Honor is another over-the-top exploration of cross-border out-of-circle cooperation.
The national-level game of King of Glory brings together the hottest IP images and the most universal user groups, and has long occupied the position of mobile gaming supremacy, with the total number of registrations now exceeding 400 million, the annual content viewing volume of 2019 exceeding 44 billion, and the single-day viewing volume of the 2020 King of Glory World Championships Cup exceeding 570 million, soaring with strength to become the mainstream way of national entertainment, and even more so, becoming the era of the It has become the label of the times. Bank of Communications credit card to support the game gaming IP, can reach a younger consumer group, tapping into the huge traffic of the game gaming, this move can not only enhance the brand's influence in the young users, to build a new social bond, but also focus on the way of young people's entertainment, reshaping the way of young people's cultural consumption.
Product co-branding to better understand consumer demand
In this era of face, credit cards also need to spell out the value of the design is not fashionable and cool enough, it is difficult to be favored by cardholders. For consumers, without a few high-value credit cards, you are embarrassed to say you are a beauty lover.
The Bank of Communications credit card breaks the circle on sale of the King of Glory Professional League theme credit card, the race standard totem using the Diaochan's cat shadow fantasy dance and Yu Ji's cloud neon sparrow plume popular skin, bright and eye-catching color, totem lifelike, catering to the aesthetic of the King of Glory game enthusiasts, to meet the current young consumers on the pursuit of personality, fashion. Having a KPL-themed credit card not only reflects the cardholder's interests and aesthetics, but also allows the cardholder to reminisce about the peak duels and hot-blooded scenes of the game, and is also sure to make fans fall in love at first sight.
The King of Glory Professional League themed credit card not only has a unique card face design, but the product is also a deep insight into the needs of users and contains many benefits. It is reported that the KPL theme credit card, KPL cat shadow fantasy dance sable cicada theme credit card, KPL cloud neon sparrow plume theme credit card have been on line, can be in the Bank of Communications credit card official website or "buy a single bar" APP and other platforms to consult the application. You can apply for them on the Bank of Communications credit card website or on the "Buy It" APP, etc. You can also get a wealth of card benefits, such as 100 yuan of credit card spending, 100 yuan of phone bills, 3 times the points of rights and benefits, and 600 yuan of red packets and other goodies.
According to the analysis of insiders within the financial industry, this time, the cross-border cooperation between the Bank of Communications credit card and the e-sports IP King of Glory Professional League is a bold attempt to break the circle of young people's consumption by using financial products as a carrier, and through this attempt to gain insights into the connection between the brand and the young users, and to establish a deeper level of cooperation. This broken circle cooperation is to establish a bridge of communication between the user and the brand through the product, but also a strong support for the national game. I believe that in the future, the Bank of Communications credit card will always uphold the "convenient and affordable to you" brand purpose, and actively seek product innovation, perception of young users, to promote the process of brand rejuvenation.