Two years ago, before going to college, Li Ke began to work in the summer vacation and joined a skating association. Slowly, he found that the skating training industry had a lot of profit, so he started his own business as a boss. Today, Li Ke's training courses have been held in Nanhai and Huizhou in the Pearl River Delta. Sophomore students, the average monthly income has reached four or five thousand, achieved? Financial independence? The desire to live freely.
From summer job to small boss
Entrepreneurial experience comes from accumulation. Before teaching children to skate, Li Ke had accumulated a lot of work experience. He said that before he wanted to open a convenience store, he went to Xi convenience store for training, from which he learned a whole set of service and management experience from the clerk to the boss. Later, because convenience stores joined as many as 300 thousand, he temporarily canceled the idea of opening a store. Later, he almost fell into a pyramid scheme. Fortunately, he doesn't believe in the myth of making money told by pyramid schemes, but wants to start his own business in a down-to-earth manner.
Choosing the right location is the key.
Li Ke said that the investment in teaching skating is not large, including buying equipment and renting venues. If you only teach in one community, the initial investment is only 1 1,000 yuan. However, choosing the right community and lots is the key.
Li ke said,? Good neighbors? It is a place where there are many rich people, such as R&F Development Zone, China Plaza, BC and the open space outside China Resources Supermarket. In a good neighborhood or lot, there are not only many customers, but also the price of skating equipment can be sold higher. The price of a complete set of skating equipment ranges from several hundred yuan, with mixed quality. Li Ke said, there is a colleague in Shanghai. What about the site selection? Isn't that great? He is now teaching children skating at Gongbei Customs in Zhuhai, which is adjacent to Macau, because there are many Macau people coming and going there, and that colleague is also good at marketing. Sometimes even if there are only 16 students a day, the daily income is more than 8,000 yuan, and the average monthly income can reach several hundred thousand.
Business at school is not good.
Because most students who learn skating are children, Li Ke tries to cooperate with the school and set up classes in the school. But after trying for a semester, he found that the school had fewer students, less profits and bad business.
First of all, to run a class in a school, in addition to paying rent, the profits earned should be shared equally with the school. For example, a student's registration fee, 300 yuan, should be distributed to the school near 150 yuan. In addition, students generally don't choose to study in school, because parents can accompany them when they study in clubs, but not in schools. Not many students are actually registered. There are only 10 students in general primary schools. According to the calculation of each student's 700 yuan, the first income is only 7,000 yuan. Excluding the salaries of the two coaches, about 2500 yuan, and the venue rent and share, the profits they got were already very meager. The school schedule also limits students' extracurricular activities. Generally, the teaching time is only from Monday to Friday, and there is only one hour after class at 4 or 5 pm, and students have one or two hours of free activities. After the government issued a policy that schools were not allowed to run remedial classes, schools cancelled these after-school interest classes accordingly. And the coach can't deploy it in time. Usually the class time in the community or square is 5 o'clock, so it is too late to go to the community after school.
Consider changing careers when the market is saturated.
Li Ke said that two or three years ago, there were not many people playing pulley in Guangzhou, and there was almost no skating training in the market. Later, gradually? Trend? Up, but now there are many clubs in Guangzhou, including Tiger and Hyun? , force? Wait, the scale is relatively large, so it can be said that the pulley market is close to saturation. From the market survey, Li Ke found that more than 70% children over 6 years old have learned to skate. Although the number of children has not decreased, because? Drink too much porridge? The number of customers assigned to each club is much less. Even if the profit rate does not drop, the overall income is much less than before. He has been engaged in skating training for two years. Li Ke believes that when the market of an industry is saturated, he should consider changing careers. At present, he is considering changing careers after accumulating venture capital.
The knack of doing business
Marketing skills determine the market.
Li Ke said that the consumer psychology of customers is sometimes wonderful. In other words, selling to customers may be easily accepted by customers. In areas with high consumption capacity, the tuition fee for each child is 698 yuan, including a set of skating equipment and training for elementary courses. But in places with low spending power, parents will find this price unacceptable. At this time, if we put it another way, the tuition fee of 698 yuan is said to be the tuition fee in 300 yuan and the equipment fee in 400 yuan, parents will think it is very cheap.
Business, too seasonal?
Compared with taekwondo and other sports, the off-season has a greater impact on the income of roller skating training, because taekwondo is generally trained indoors, while roller skating is generally trained outdoors. The skating season is mainly summer vacation, and the off-season is mainly winter vacation. In the peak season, the number of students per friend can reach 50-60, and the monthly profit can reach 20-30 thousand yuan. In the off-season, there are only 10 students every month, and the monthly profit is only 1000-2000 yuan. Li Ke said that the summer vacation is long and the weather is not cold, which is suitable for outdoor sports, while the winter vacation is just the opposite, and the business is not good, so I don't do training in the community now.
Do what? The king of children? Win the trust of parents
Most of the students in the club are children of several years old, and the oldest is 10. Teaching children to skate, to a large extent? With the kids? Some children and students are only two or three years old, and they are very naughty, disobedient and inattentive. From two years of teaching, Li Kexue learned how to play with children. The reporter saw at the training site that Li Ke, who studied computer, was very cheerful and mingled with children who were only three or four years old, which aroused the joy of the children and won the trust of his parents and a steady stream of tourists.
Field investment
● The square of the community, according to the size of the site, costs three or four thousand yuan a month.
● The rent of the open space in front of the supermarket is a little higher, about four or five thousand.
● If you teach in the square outside, there is no rent at all.
Equipment income
● A teaching point only needs seven or eight thousand yuan of equipment, including about 40 sets of skating equipment such as skates, helmets, wrist pads and knee pads. The cost of each set of equipment is only 1 10 yuan to 120 yuan, and the expensive one is about 190 yuan, which is 698 yuan when sold.
● Each teaching point employs coaches and salesmen. Coach's basic salary is about 1.200 yuan, and salesman is 600 ~ 800 yuan.
● The commission for selling shoes is 40 yuan per pair.
The commission for winning a registration quota is 20 ~ 30 yuan per person.
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