I. Tencent news advertising business?
1. Tencent website advertising
China's most influential Internet media, with average daily browsing of 930 million, the industry's first average daily browsing volume of domestic websites in 2014. Serving Chinese people around the world, it is China's most viewed portal website and the main channel for Chinese netizens to get news. The leading edge creates the strong media influence and credibility of QQ.com, providing enterprises with better promotion services. (Source: 2014.12.14, Alexa website ranking query)
Tencent.com through-column ads: across the page, eye-catching, displaying a lot of content, with a strong visual impact
Advertisements will appear on the following 15 channels of Tencent.com: finance and economics, education, automotive, fashion, news, games, entertainment, digital, science and technology, sports, culture, stocks, health, Constellation, Parenting.
Tencent rectangular large ads: wider area, prominent position, clear and eye-catching, no distractions
The ads will appear on the following 14 channels of Tencent: Education, News, Sports, Entertainment, Technology, Digital, Finance, Automobile, Parenting, Fashion, Health, Culture, Stocks, and the content page area of the channels.
Tencent Optimus Prime: Vertical large size, large creative space, rich media display
The ads will appear in the following 10 channels of Tencent: News, Entertainment, Sports, Finance, Technology, Education, Digital, Fashion, Games, and Auto.
2. Tencent News Client
Infographic large-image ads: massive large-image, super-exposure, instant sharing, product-effectiveness
Infographic news ads: integrated into the reading, natural, high-efficiency reach, instant sharing
Large-image ads on the content page: inertial reading, prime location, visual prominence, natural rendering
Large-image ads on the comment pages Tencent video: enjoy the audio-visual feast, enjoy the mobile visual world
Tencent mobile video front-page ads: golden advertising space, mandatory playback across mobile and PC, perfect integration of large-size sound and picture
Tencent mobile video pause ads: efficient playback reach, effective interaction, multi-environmental playback and exposure. Exposure, comfortable playback in multiple environments, centered position, visual prominence
4. WeChat Circle of Friends
Our advertisement has become the first choice for major industries to place advertisements, such as Everbright Bank, Citizen Card Company Limited, and Sun Plaza, etc.
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Second, offline activity planning [business activities] enterprise anniversary celebration - customer appreciation meeting - calligraphy and painting exhibition - real estate opening [ceremony ceremony] enterprise anniversary celebration - blind date activities [large-scale tournament] Golf Rodeo, Star of Tomorrow flight attendant competition [performance projects] cultural performances - square dance - star meeting - square roadshow - promotional activities
More peer-to-peer analysis.