Industry experience in recent years proves that the Spring Festival file is not applicable to ordinary market rules, and every time the box office concept is "the strongest in history", it will be overturned by statistics in the coming year. The schedule has the potential to attract large films, and there are 1 1 new films released on New Year's Day. Jackie Chan, Stephen Chow, Ning Hao, Xu Zheming, Shen Teng, Wang, etc. They are all "capable people" on the box office list.
The experience of watching movies in recent years proves that the Spring Festival file has broken through the pattern of comedy and action movies. In a field where China audiences have increasingly rich experience in watching movies and China films are constantly tackling key quality problems, the cultural customs of watching movies are more meaningful than simple "happy consumption". Braving the wind and waves 20 17 expresses a kind of literary feelings; Operation Red Sea 20 18 told the market that there was nothing inappropriate about military films and Spring Festival files. In 20 19, the types and subject boundaries of Spring Festival travel rush archives were further broadened. The Wandering Earth takes the road of hard science fiction, and The Storm of Integrity shows the corner of anti-corruption. These two films are "unprecedented" in the Spring Festival archives. Even in comedies, Crazy Alien, The New King of Comedy and Flying Life have all added new rhetoric.
Whether this Spring Festival file is "the strongest" remains to be tested, but there is no doubt that it is "the latest".
In the absence of Monkey King during the Spring Festival, Liu seems to be the new IP of China movies.
From 20 13 "Journey to the West: Demonization", "Monkey King" seems to be a permanent guest in the Spring Festival. But the popular things are true and false. Seeing the coming of aesthetic fatigue, in 20 19, Monkey King was finally released from the Spring Festival.
As the messenger of dreaming and the touchstone to test the development level of the film industry, fantasy films are still just needed. Holding the baton, one is "Detective Pu Songling", who will enter the fairyland and descend to the world to open the imaginary boundary of China traditional culture in the narrative of folk mythology; The other is Liu and Crazy Alien. The Wandering Earth is related to Liu's works. Science fiction writers are like the new IP of China's film industry.
However, both of them belong to "Liu's periphery", and the fate of the two films is completely different. "Crazy Alien" is just an inspiration for the short story "Country Teacher". After peeling off the soft science fiction coat of the philosophy of the universe, it is a typical "Ning-style absurdity" in the bones. The film follows the "Legend of Geng Hao" in "Crazy Stone", which was started by Ning Hao and starred by Bo Huang, and also invited comedians such as Shen Teng, Xu Zongheng and Lei Jiayin to join or make guest appearances. The introduction shows that Geng Hao and his friends are running their own businesses, and the arrival of whispers has broken their calm and tight lives; At the same time, the mysterious forces sent "two generals" to search for aliens around the world, and the ironic cross-species confrontation was staged. The combination of reality and magic, absurdity and thinking is Ning Hao's specialty. The director's long-sleeved dance venue and reliable lineup are regarded as the number one seeds of this Spring Festival Evening.
Crazy Alien is unlikely to fail. In contrast, The Wandering Earth, adapted from the novel of the same name, is full of variables. For it, there is a strong wait-and-see mood inside and outside the industry. If the first wave of word-of-mouth is good, this film will not only represent China's sci-fi blockbusters, but also break the box office record of domestic films by taking advantage of the Spring Festival. Of course, in this period when the word-of-mouth effect will be infinitely magnified, once the initial evaluation is not good, it will be fatal to its overall trend. The film was directed by Frant Gwo, a post-80s director, and featured Jason Wu. The home complex deeply rooted in the cultural soil of China is the core driving force of the story. Judging from the small-scale screening that has been carried out, we might as well hold optimistic expectations. Dai Jinhua, a professor at Peking University, commented: "This is a story of a fool moving mountains, a story of wandering away from home for thousands of years, which successfully translated the unique vitality in Liu's works. This film shows us that the film industry in China has reached a higher level. On the screen of China, we flew into space for the first time. "
The cold anti-corruption theme entered the file for the first time, and the warm family fun may have a new solution.
"People's interests are above the sky, although the road to anti-corruption is inevitable", "Love the people and benefit the people"-at first glance, does the film have a cold tone and sonorous words, echoing the beautiful New Year? However, taking Operation Red Sea a year ago as a reference, there is no standard answer to "What theme is more suitable for the Spring Festival".
Hong Kong-style movies have long passed the period when they can win the audience's favor with a sentimental card. Just saying "coffee for ICAC" is not enough to provoke the past. However, four months ago, "Warrior" explored the road and found a successful example of "how to connect with the local atmosphere of the mainland market".
With two reassurances, Integrity entered the archives for the first time with the theme of Hong Kong-style anti-corruption, which not only sought differentiated competition, but also declared the self-confidence of the works to some extent.
The film is written, directed and supervised by Zhuang. Infernal Affairs series and Eavesdropping Series jointly produced by Maizhuang are both classic Hong Kong films. The cast of Liu Qingyun and Nick Cheung can also be called the "high match" of Hong Kong films. The story begins with a bribery case that has gone through many years. With the peeling of cases and characters, suspense, anti-corruption and emotion are intertwined, and the subtitle of the film "Smoke Screen" even hints at the trend of plot reversal-Hong Kong-style cast and typical Hong Kong-style stories are superimposed, and the harvest of "The Storm of Integrity" may have some weathervane significance-which is the weight item?
Just as the Spring Festival stalls continue to accept "atypical" New Year films, the industry's expectation for real family fun has never stopped. Not long ago, the short film What is a Page was released. As an advertisement for Chinese and English co-production of Piggy Peggy for the New Year, "What is Peggy" is quite different from an animated feature film. "What is Page" is so popular, it is nothing more than poking the emotional meaning of China people: reciprocity is hard to stop. On the other hand, it also proves the audience's great demand for family fun.
Yin Hong, vice-chairman of the China Literature Critics Association, said: "A real family movie may not take the family as the narrative background, but it must conform to the values, aesthetic habits and intellectual needs of the whole family." To be flexible, not only can children reach a shallow level of pleasure, but also can let adults go further and leave an extra entrance. According to this standard, the bears in Primitive Times may not be "unsuitable for adults", but New king of comedy may also give children a new understanding of their dreams.
Broader Spring Festival stalls, more main players.
As the most intense market competition in the whole year, and also as the focus of domestic commercial films, the Spring Festival file is extending the Spring Festival greetings to the audience with more and more broadband screens.
More and more abundant information and wider expression are also reflected in the "main players" in this period.