By the end of 1980s, the influence of Hero Mountain Morning Market was among the best in the relevant range of the country, with all kinds of businesses and a sea of people. It is known as the largest highway trading market in China.
With the progress of the times, the disadvantages of the highway market have also been exposed. The city * * * urgently stopped to ban the "morning market".
The market was formerly Hero Mountain dried and fresh fruit warehouse. 1992 With the care and help of the leaders of the Propaganda Department of the Municipal Party Committee, the Municipal Supply and Marketing Cooperative, the Municipal Administration for Industry and Commerce, and the Municipal Press and Publication Bureau, the Hero Mountain Cultural Market in Jinan was established, which filled the gap that there was no cultural market in Jinan.
When it opened, there were only 29 bungalows, 2 offices and 27 business households, separated by a waste warehouse.
At the beginning of the market, it can be said that business was bleak, and more than a dozen business households quickly moved out because they could not support it.
In order to attract business households and cultivate the market, the market management department relaxed the policy and operated flexibly, and adopted measures such as setting up fixed counters outside the rooms where books are operated and setting up weekend stalls outside the counters, gathering popularity and invigorating the market, which quickly crossed the stage of infiltration management.
After seven years of development, by the end of 1998, the cultural market had begun to take shape.
The number of booksellers has grown to more than 150, and the business area has grown to more than 5,000 square meters.
The popularity and traffic of the market are increasing rapidly.
1999 to 2003 was a period of large-scale construction of Hero Mountain cultural market.
In order to expand the market scale rapidly, since 1999, the market has entered a large-scale construction period according to the idea of tearing down the old and building the new and rolling development.
After six years of continuous exploration and construction, the market has taken on a new look.
By the end of 2003, the market area had been further expanded, and there were more than 420 business households.
From 2004 to 2005, Hero Mountain's cultural market was explored and adjusted.
Invested nearly 3 million yuan to transform and improve supporting service facilities such as communication, consignment, catering, conference and exhibition.
With the increasing competitive pressure from the surrounding emerging cultural business units, the cultural market in Hero Mountain has adopted the development strategy of "going out and bringing in", put forward the overall plan of "upgrading the market level and building a famous brand market", clarified the development ideas and formed a joint development force.
Since 2006, the cultural market in Hero Mountain has been upgraded.
In order to further optimize the management structure, upgrade the market level, continuously increase the construction intensity and gradually implement the transformation in stages, the market has successively implemented projects such as beautifying the architectural appearance, putting cultural classics on the wall, improving supporting facilities and enhancing security.
Combining the features of Huizhou School with the ancient buildings of Ming and Qing Dynasties in Jinan, the unique architectural style of elegance, simplicity and antique is formed. The cultural market after the transformation is bustling.