Reference of advertisement words:
1, sweet good taste, aroma floats ten thousand miles
2, ancient acacia flowers bloom, the countryside is infinite
Acacia honey: running for the sweetest life, brewing the most beautiful acacia honey, which is our most loyal pursuit!
Preparation of advertisement words Note:
1, to be concise and condensed.
Advertising language should be concise, to capture the point, no unnecessary words. Not brief is not easy to repeat, memorize and circulate. Advertising slogan in the form of not too many requirements, can be a single sentence can also be a sentence. Generally speaking, the number of words in a tagline should be 6 -- 12 words, usually not more than 12. We can see such examples everywhere, and the advertisement slogans that can be widely circulated in the society are basically very short. Such as China's well-known national enterprise Haier Group's advertising slogan "Haier - Sincerity Forever"; Ericsson cell phone "communication is love"; Nike "Just do it"; Hafeis shampoo "dandruff without a trace, hair is more outstanding" and so on, the least there is a word, such as IBM's "Think", all are very concise. Very concise. Exactly should be the words: "concentrated are the essence!"
2, to understand easy to understand.
Advertising text must be clear and simple, easy to read, with words shallow, in line with the trend, the content is not too abstract, so that people with a general education can accept. The advertising language should use words and expressions that are familiar to the target audience, so that the sentences are fluent and the semantics are clear. Avoid raw words, new words, specialized vocabulary, remote words, and words that are easily ambiguous. Nor should you play word games and barely pursue rhyming. Citizen watch once used such an advertisement slogan "high quality and new models of the world, the international famous watch Citizen" due to the over-pursuit of the rhymes of the flat and oblique ups and downs, so that this advertisement slogan gives people a very obscure overall feeling, which is a failure of Citizen company. There are some companies whose jingles are popular because they are simple and close to life. For example, the very well-known Nescafe advertisement "Tastes great", as if a family member or friend with a heartfelt smile to recommend her favorite, easy to understand and very friendly. Similar examples are Wahaha's "Mom I want to drink" and so on, which sounds like the little things that happen around us every day. Both publicize the product and easy to circulate.
3, to catchy.
The advertising slogan should be smooth, catchy, appropriate voice, tone, rhyme and so on, so as to be readable, grab the audience's eyes and the audience's heart. It is not difficult to find that many advertisements are rhyming, such as "Nongfushanquan, a little sweet", "good air conditioning, Gree made" and so on, overlooking that is. At a glance.
4, to be new and unique
To choose the most for people to provide the most information on the advertising slogan, in the "new" word work. Such as new products or old products, new uses, new designs, new styles and so on. The expression of the advertising language to be unique, the sentence potential, the expression method to be original, do not copy the hard set, there can be appropriate aphorisms and puns, epigrams, etc., to cater to the audience's curiosity and mimicry, to evoke the soul of the **** song. For example, a telephone "do not lose the opportunity", clever use of the "machine" word pun; and as some years ago, the widespread "Wanjiale, Le Wanjia" before and after the use of the two sentences of the top of the real and the loop, both contain the brand name and catchy, "Le Wanjia" meaning and very warm hearts. A successful advertisement carving brand laundry detergent in the sentence "Mom, I can help you work" both with the product function in line with the embodiment of the deep love between mother and child, I do not know how many people touched.
But in the pursuit of uniqueness and relevance, it is important to note that the choice should be appropriate. One of the advertising slogans of Red Bull drinks is "I want to drink Red Bull when I need to refuel my car". Although there is a certain correlation between refueling the car and replenishing its own energy, it always makes people feel uncomfortable.
5, to the theme of outstanding
The title of the advertisement is a high degree of generalization of the text of the advertisement, which summarizes the main body of the advertisement and the information must be distinctive and focused, people will be able to see it to understand what the advertisement is mainly publicized. An advertising slogan can choose different appeal points, that is, emphasize different things, but always highlight a certain aspect. For example, the slogan of Shenzhou water heater, "Safe and gas-saving", makes it easy for people to focus on the difference of the water heater, and captures the special requirements of consumers for quality. Another example is Nokia's advertising slogan "people-oriented technology", although this sentence is not the first Nokia, but it shows consumers the company's entrepreneurial philosophy, so that the company and produce a sense of conviction, so that the quality of the product, after-sales service and so on have a sense of trust.