Wedding photo activity planning program (selected 7)
In order to ensure that the activities of high quality and high level of development, often need to develop an excellent activity program in advance, the activity program is in fact for the activities of the factors related to the development of the plan class instruments. Then the development of activity programs need to pay attention to what problems? The following is my carefully organized wedding photo activity planning program (selected 7), welcome to read, I hope you can enjoy.
Wedding photo activity planning program 1
Activity flow:
First: Activity time xx xx months xx to xx xx days.
Second: registration time xx day-xx day. Participants must be xx wedding photography brides, on the intention to participate in this tournament customers in the same company signed the "Participation Registration Form". By the company's special staff of this event carefully selected wedding photos as a participant in the photo, the customer can pull their own votes recommended friends and family online voting.
Third: the registration of xx - xx day according to the netizens voted for a most charming bride, the number of valid votes can not be less than 100 votes, announced on the xx day. The results are published on the website page of this event.
The jury for the final selection, will be selected "the most beautiful bride" a valid vote can not be less than 200 votes; "the most photogenic bride" a valid vote can not be less than 150 votes; "the most stylish The most stylish bride", the number of valid votes can not be less than 100 votes. Five finalists. Participation awards.
Fourth: xx winners of the awards in the xx number.
Awards:
I. Participation in the awards
Monthly awards:
1, the charm of the bride 12, one per month, to obtain the xx annual awards:
1, the most beautiful bride 1. Get xx.
2, the most photogenic bride 1. Receive xx.
3, the most personalized bride 1. Get xx.
4. 5 finalists. Get xx.
5. Participation awards.
2. Voting for prizes
Anyone who participates in the voting will have a chance to win: Lucky Voters Award.
3 per month, 3 lucky voters randomly selected at the site of the monthly awards, will receive a set of personal portrait provided by the xx wedding photography original price of xx yuan. Please fill in the above contact information. The monthly lucky voters will have a chance to win the annual lucky voter prize.
The annual prize is: xx.
Lucky experience shot:
1, shooting shooting more than 15 models
2, 15 models of the image collection CD-ROM a
3, exquisite 10-inch album a book, into the book of 15
4, 20-inch digital high-precision output of a picture of the photo "including frame.
5, to provide photo make-up styling design twice the news of the award we will be announced through the xx wedding photography website forum "the most beautiful bride" and according to the voters left the phone to contact them.
Third, the comment award
Welcome to the participating brides to comment (such as in the forum area and other places to publish comments) and by the organizers of the merit of the comments published by the organizers will have the opportunity to obtain:
The best comments on the award 3. The best comments on the award 3. xx wedding photography of the original price of xx yuan set of family photos.
Prize collection methods:
1, the most beautiful bride and the most photogenic bride, the most personalized bride, the charm of the bride's netizens and the vote of luck award and the best comment award winners, must be in the awards site to collect (limited to the person to collect)
2, the rest of the winners with their own ID card or cell phone to collect, to collect the prize time and place in the announcement of the winners of the list of instructions.
3, all the above prizes can not be exchanged for cash, the expiration date is not consumed as giving up prizes.
Follow-up reports:
1, the organizers will be released at any time on the progress of the activities of the dynamic news: such as the voting near, the public selection and other related content.
2, in the fastest speed, in the xx wedding photography most beautiful bride website will be released champion winners, party activities, winning speech.
The final interpretation of this activity to xx wedding photography all.
Wedding photo activity planning program 2
First, shoot a set to send a set
booking any set to send a set of family photos, family photo information with reference to the specified set. The family photo shoot must be completed on the same day with the wedding photo. The company's goal is to provide the best possible service to its customers, so that they can enjoy the best of both worlds.
The studio activity planning program May Day holiday wedding big specials triple
Second, come once to send a
Visit gift: a keychain
Order gift: razor a
Shooting gift: exquisite bracelet a
Sampling gift: couples pair of cups
The above gifts follow the strict process of customers coming to the store to give the relevant gifts. Take pictures of the day and the day of the sample gift by the customer service department is responsible for.
Third, choose a level to send a level
Gold level (xx yuan below): a brand-name kettle
Ruby level (xx yuan - xx yuan): the millennium alabaster boutique soup pot
Sapphire level (xx yuan - xx yuan): brand-name induction cooker
The first time I saw this, it was the first time I saw this. Yuan): a brand-name induction cooker
Jade level (xx yuan or more): a brand-name vacuum cleaner
Shooting set price reaches the above standard, send the corresponding gift. But must be paid in full for the activity time, in order to receive.
Fourth, pay half to send half
Plus wear shooting area wedding dress or a set of dresses (including a set of men's dresses): the value of xx yuan
Plus wear VIP area wedding dresses or a set of dresses (including a set of men's dresses): the value of xx yuan
Designated gold-medalist photographer: designated fee of xx yuan
Designated gold-medalist make-up artist: designated fee of xx yuan
Designated gold-medalist photographer: designated gold-medalist make-up artist: designated fee of xx yuan
Designated Gold Medal Makeup Artist: Designated fee xx yuan
Designated Gold Medal Designer: Designated fee xx yuan
7-inch Butterfly Flower Photo Frame: xx yuan (while stocks last)
10-inch Butterfly Flower Photo Frame: xx yuan (while stocks last)
Italian glazed craft frame 24-inch: valued at xx yuan (while stocks last)
xx yuan above the set can be selected: 12-inch handmade photo album a value of xx yuan (while stocks last)
1. Market conditions:
According to the relevant departments of the statistics, as of May 20xx, Shiyan City **** there are more than 20 large and small studios, of which small and medium-sized studios account for the largest ratio. The entire studio market is huge and extremely popular.
2. Competitive analysis of the Rohmen studio:
Mainly from the large-scale companies and the intensity of publicity of nearby equivalent companies.
3. Consumer analysis:
Newly married couples as well as middle-aged and elderly couples who expect to keep a souvenir to make up the photo. These people have a stable income, have a good cultural quality, most of them have taken a seat.
4. Product Analysis:
A. Advantages: must have originality, strong sense of publicity, promotion must have temptation points. Facade redecoration highlights the fashionable and elegant, high-tech digital photography techniques.
B. Weaknesses: mainly from large companies, consumers emphasize the most exciting, expenditure is not the main concern
C. Opportunities: the introduction of new promotions to attract consumers, publicity techniques updated.
5. Product positioning analysis:
Strategically
6. Analysis of previous promotions:
For example: 2000 Millennium Commemorative Set: for the old customers have a sense of deception, so when the discount is up to 40% off. And new customers to deal with the amazingly favorable price, will think that the quality of the business or a series of other problems.
7. Pricing strategy analysis:
For example: the opening surprise price of xx yuan wedding photography itself is decent thing, consumers think this price is absolutely super value, is the success of the promotion.
8. Sales Targets:
Since July 1, 200x to June 30, 200x, photography sales growth of 20%; turnover of xx million yuan, the promotion of the cost of the budget of xx million yuan, the profit target xx million yuan.
9. Promotion of promotional programs:
In summer, the wedding photography is the most dismal business season, some service industries are usually affected by the season, which causes the difference in sales between the off-season and peak season. In the peak season, the market scenario is good, although the competition is fierce, but the market demand, so sales are still more successful, and twice the effort; and to the off-season, often spend a lot of financial resources, material resources, energy, manpower for promotions are still missing returns, coupled with peer competition for seasonal sales lagging period, is even more difficult to move forward. In the off-season "what to do", "how to promote", "with what means of promotion" and a series of problems, enterprises most often encountered expectations to solve the key.
When the peer competition is fierce scenario, and encountered sales seasonal impact caused by the off-season marketing:
First, abandon the traditional sales methods, promotional tools, not to compete with peers head-on. Because peers in the customer's mind has its unique position and brand, so they can not and they run at the same time to compete for the name.
Second, understand the correct market demand scenarios, the use of customers to follow the popularity of the mentality, to find new promotional tools. Since it is a new brand, there should be a new approach, try to be different from others, rather than relegated to the traditional way, only so that is to avoid its sharpness, unique and innovative, easy to let customers remember.
Third, reduce manufacturing costs, reduce sales risk. Minimize the cost of the production process, thus reducing the risk also to an understandable level. Give decision makers peace of mind.
Wedding photo event planning program 4
Love in May, xx wedding photography five great gifts to meet you!
The first gift: participate in the delivery of "tailor-made customized value of 1888 yuan exquisite wedding dress a" for your happy wedding icing on the cake.
The second gift: sharing gift
The same day the network of successful order customers, the order will be in the form of text to share with the website and the store, you can enjoy the whole field of any shot, the whole field of any wear!
Triple gift: Thanksgiving gift
On the same day the network of successful order customers, xx wedding photography special for newcomers to prepare for the value of 888 yuan exclusive wedding personalized e-vitations or personal portraits of the e-magazine book.
Fourth gift: order to send the value of 2680 yuan four days and three nights in Hong Kong and Macau luxury honeymoon tour for two people from now on, all network customers can network registration to participate.
Fifth gift: full payment gift
Today's network consulting customers order full payment and then send the director of photography in person to book a shooting coupon (valued at 1,000 yuan)
The offer is close at hand!
This is the first time I've ever seen a photo shoot with a camera.
Quickly network consulting us!
Warm reminder: Due to the limited number of places in the event, in order to ensure that 100% enjoy all the benefits, please make an appointment with our network customer service before coming to the store!
Activity Participation Time:
Activity Participation Hotline:
Wedding Photo Activity Planning Program 5A program overview
According to the current stage of the market period of the off-peak season transition and or other reasons caused by your short-term slack phenomenon, seize market share, enhance selling points and performance to create more
Second, the direction of the activities
show, promotional activities based on the full commitment to the arrival of the peak season, to seize the peak season market share.
Third, the theme of the event
"love the first experience" wedding photography exhibition
1, in the form of a dynamic show or static exhibition to create benefits for your store to achieve the purpose of publicity
2, to take advantage of the crowds, demonstration of today's latest dynamic show or static show, promotional theme, attracting the latest dynamic show or static show, to attract the latest dynamic show or static show, promotional theme, to attract the latest dynamic show or static show, promotional theme.
Activity Location: Atrium of Wanda Plaza, Taizhou City
VI, Activity Content
1, classic love drama show "I am willing to" (double performances)
2, the latest fashionable Korean wedding dresses in 20xx published exhibition (professional). model).
3, double modern love dance (professional dance performer performance).
4, the latest Korean wedding dress double show (professional models 8).
5, double modern love dance 1 each (professional dance performer performance,).
6, impromptu participation in the prize quiz and jokes (on-site interaction)
7, featured clothing, evening gowns, girl dresses and other portrait dress **** 8 performances (professional models 8)
8, on-site make-up artist make-up demonstration (with on-site make-up teaching and consulting)
9, static photography exhibition, including various photographic effects show (interspersed with the entire event)
Seven, the flow of activities
xx:00-xx:00 to complete the exhibition layout
xx:00-xx:00 static exhibition layout + interactive Small games + on-site leaflet counseling
VIII, the activities of publicity
1, beforehand, should be made within a week of the corresponding media advertising, pre-preparation (such as: microblogging, microblogging, evening newspaper, Xizhi Hutong, print media dissemination and so on multi-channel.).
2.
2, the site DM sheet printing and distribution.
3, on-site host, the atmosphere of the manufacture of baking.
Nine, promotional strategies
Seize the local customer's mindset, set the appropriate price, on the basis of the launch of the "South Korea Print Season 〃 love the first experience of a large-scale wedding show", the scene of the booking of the wedding photo rose three levels, "love springboard" special offer. The company's main goal is to provide the best possible service to its customers.
Methods of operation:
1, this activity highlights the special offer column, the establishment of high-value prizes, (according to your store profit-making, the following for reference) in order to attract customers eyeballs, home appliances can be prizes, emphasizing that not limited to the set of series, 100 percent of the winners, a limited number of limited, sent until the end of the event, and activities are not stopped announcing the situation of the winners and prizes to show the popularity of the activities and the authenticity of the event.
2, "special three jumping activities", the scene of the booking of the wedding photos rose three times, spend the same amount of money to enjoy the best service.
For example: the original special price of xx88 yuan
a, the day of booking prepaid deposit of 300 yuan to jump a level of xx88
b, the day of booking prepaid deposit 50% to jump the second level of xx88
c, the day of booking to pay in full to jump the third level of xx88
other sets of systems, and so on, booking sets of systems the more upscale, the higher the cash price reduction.
(My preferences I choose the program)
3, Special 1 +1 = 3 action, two pairs of peers, sets of services immediately value-added xx00 yuan or more
a, you can get the photo more than three sets of complimentary
b, you can get the family photo three
c, you can get the day of the wedding more than the provision of three services
4, the crazy free! Activity
a, unlimited sets of wedding day wedding dress free activities
b, unlimited sets of necklaces, earrings on the day free of charge
c, unlimited sets of sweet faxes stickers free of charge
5, the launch of our service you satisfied with the activities of the day of the event, such as the customer puts forward justified dissatisfaction with the situation of our services, can be reflected to the supervisor, once verified, can be provided by the company. Verification, you can get the company to provide a beautiful gift, through this activity to establish their own gold medal service.
Service is visibility
1, all store personnel must be clear measures and magnitude of concessions, such as exceeding the supervisor must apply for
2, all the special offers shall not be discounted cash, can not be repeated to enjoy.
3, if you meet the guests who have been ordered in other homes, must be treated with the same warm ` attitude.
Wedding photo activity planning program 6
First, the preface
Tanabata is approaching, the amount of customers in the store has risen, accompanied by the advent of the wedding photo season, in order to celebrate the 19th anniversary of the establishment of the Singapore Fudu Xiamen store. In order to celebrate the 19th anniversary of the establishment of the Singapore Fudu Xiamen store, and to further increase the amount of customers in the store, and to seize the market share, we have planned this large-scale promotional activities. In order to make this promotional activity a success, we will carry out the show activities in the vicinity of the large shopping malls in Xiamen, such as Zhongshan Road, Robinsons and so on. Integration of previous alliance units, **** with the organization of this event, will maximize the impact of this event. The event will be divided into several series, with the help of the Tanabata gimmick, around the development of a variety of different forms of activities.
Second, the purpose of the event
Through the implementation of the event, to further increase the company's visibility, enhance the number of customers, through the implementation of the event to do further publicity, sprinting this month's target performance, to improve the business level of the store personnel, to create the best wedding photography in Xiamen!
Third, the theme of the event
A. Cash storm swept Xiamen
Fourth, the time of the event
20xx August 12 to August 26
Fifth, the publicity
A printed 30,000 copies of advertising flyers
B. Union unit advertising
C. In-store activities exhibition plate production
D. Network promotion
Six, the content of the activities
Activity 1: 1,000 yuan a discount
During the campaign, booking the activities of the wedding photo
Activity two: shoot how much to send how much
During the activity period, where in my store booking wedding photos, according to the price of the wedding photo set to send the same price of the gift bag, the content of the following picture refer to the gift bag.
Activity 3: orders that enjoy another upgrade
During the activity period, where the booking of wedding photos, according to the wedding photo suite based on a free upgrade.
Activity 4: Thousands of dollars of gift sets to give
Gift 1: ten thousand yuan of cash a grab. During the event, where the booking of the wedding photos to pay the full amount can participate.
Gift two: a dollar wedding photo you get. During the activity period, all in our store booking wedding photos, can participate in the lottery.
First prize 1 yuan wedding photo (1)
Second prize soybean milk machine (3)
Third prize summer quilt (5)
Gift three: Thanks to the old customers, referral gift.
Referral of 1 pair of wedding photos to send a set of high-grade kitchenware
Referral of 2 pairs of wedding photos to send a brand of soybean milk machine
Referral of 3 pairs of wedding photos to send a foot bath
VII, the material to prepare
display racks, posters, leaflets, balloons, gold flowers
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1. All employees of the company need to familiarize themselves with all the activities
2. The above activities can be repeated to participate in the enjoyment of
3 The company retains the right to explain this activity
This activity by the Singapore Fudu Xiamen Wedding Photography Hong manager planning, edited by Li, please consult any questions
This activity by the Singapore Fudu Xiamen Wedding Photography Hong manager planning, editing, and any questions
Wedding photo activity planning program 7Activity time:
20xx May 9 ~ May 20 days.
Special issue time:
May 20, 20xx.
Organizer:
xx newspaper.
Special Support:
xx City Wedding Ceremony Industry Association.
Co-organizer:
xx.
Activities:
First, help you do wedding - 5.20 large-scale collective wedding
1, starting from May 9, for the city to collect participants of collective wedding. The first is to collect the participants of the collective wedding. 5.20 to hold a collective wedding.
Participating groups: low-income citizens, new citizens.
The form of recruitment: hard publicity telephone registration, with the Civil Affairs Bureau, xx contact.
Participation form: free.
Sponsorship provided: wedding companies, wedding film studio, fleet, travel agencies, wedding venues, wedding banquets provided;
Responsible for: Advertising Division of the various departments
2, special issue - 5.20, I love you, to help you do the wedding.
The Department of Economic Special Edition launched a special 5.20, I love you, to help you do wedding special edition, on the wedding, wedding, wedding hotel selection and other issues to the prospective newcomers to put forward relevant suggestions, netting excellent cases at home and abroad, and combined with the local excellent business case to give comments; give a few suggestions for the selection of home textile products, such as home textile products, how to match the color of the flower with the style of the interior decorations, home textile products, a variety of materials, comparison of advantages and disadvantages, etc.; and with home textile products, the advantages and disadvantages of various materials, and so on. Comparison of the advantages and disadvantages of home textile products, etc.; with travel agencies *** with the design of suitable honeymoon travel lines, for different levels of consumption, design of domestic long and short lines, overseas tours, island tours and other lines. There are more wedding candy boxes, guarantee, invitations, personalized design cases to match, making the event layout more lively and vivid.
The person in charge of the layout: economic specialties.
Advertising support: various departments of the Advertising Division.
Second, the word-of-mouth brand recommendation
By the XX City Wedding Ceremony Industry Association recommended various industry word-of-mouth brand, with about 300 words of text on each word-of-mouth brand, to improve the integrity of the brand, so that prospective newcomers to the understanding of the characteristics of the brand, and in the process of choosing to have a preference for the brand.
Edition responsible: economic special issue.
Content provided by: Wedding Association.
Third, the merchant display
This activity *** involves wedding, photography, jewelry, hotels and restaurants, home, home textiles, tourism, home appliances and other industries, as exhibitors, the merchant can use hard copy, soft copy, and other ways of branding, so that prospective newcomers to a better understanding of the brand's culture, commodity prices, preferential activities The company's website has been updated with the latest information on the company's website, including its website.
Responsible: All departments of the Advertising Division.
Four, advertising preferences and requirements
1, the collective wedding title fee: xx million yuan (including the title, the special edition of the newspaper header, the equivalent of advertising, etc.);
2, the collective wedding sponsorship: the use of the form of replacement, in exchange for the equivalent of the advertisement;
3, the special edition of the preferential: the implementation of the activities of the various industries preferential prices.
Fifth, the specific activities of the agenda
1, May 3, the beginning of the director of each industry according to the content of the plan, according to the characteristics of the industry to develop the industry plan, sent to the hands of their respective customers, and in the May 6, the collective wedding title sponsor, the collective wedding sponsors; the collective wedding sponsorship is the most important, must be completed within this week, and by the sponsors of the wedding. Completed within this week, and by the sponsoring wedding company to provide the planning of the collective wedding.
2, May 9 began, every day on the column on a broadband, publicity activities; (*** 10)
broadband requirements: the collective wedding as the main publicity guide, supplemented by the relevant activities;
3, May 13, each industry must be completed before the event related to the ads of the 2 (to the column as the bottom line, to the contract as a baseline).
4, May 9 ~ May 20 between the special issue, the economic special issue to provide at least 2 news reports, 5 soft reports on the event.
Specific time economic special issue of their own arrangements.
Suggested directions for news coverage: low-income, new citizens of the difficult road to the wedding (interviews with people who signed up for the mass wedding); large-scale questionnaires on mass weddings, and so on.
5, May 16, according to the collective wedding plan, the allocation of each department responsible for the area. Various departments according to their own industry involvement in this activity, submit the form of industry involvement (on-site billboards, on-site booths, etc.)
6, May 19th, to the wedding site, do a good job of the wedding related arrangements.
7, May 20, the day of the economic journal sent reporters to interview the wedding site, and with the May 21st publication of the wedding site report;
Six, a few issues needing attention
1, this activity to the collective wedding as the main gimmick, so, do a good collective wedding is the top priority. Therefore, in May 3 ~ 9, all relevant departments, must be a wedding title sponsor, wedding sponsors as the main work-oriented, be sure to complete the sponsorship pull;
2, this activity is designed to enhance the influence of the newspaper, so as to pull the wedding industry in the newspaper's advertising investment, therefore, in the wedding sponsors on the selection of sponsors in the form of a replacement sponsorship, i.e., by them to provide the relevant items, and no longer charge a Costs, we provide them with the equivalent value of advertising;
3, after this event, should be opened in due course of the wedding column, to wedding hotels, wedding companies as the main customers, the subsequent benefits of development;
4, other industries, please be sure to complete the task of the industry to support this activity.
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