The world's No. 1 sports brand originating from Germany, adidas has always represented a special status symbol, which some people call (the three lines of victory). Since its inception in 1948, adidas has helped countless athletes both at home and abroad to make great achievements and accomplish a lot of great deeds. Therefore,
adidas can be said to be the best example of a collection of people's trust and respect.
Adidas founder AdiDassler was not only a highly skilled shoemaker, but also a sportsman whose dream was to "design the best shoes for sportsmen. Under this concept, AdiDassler designed the first
pair of sports shoes in 1920, due to his continuous research and development, so that his design of sports shoes to obtain a lot of top players love,
not only in the Olympic Games shine, and from then on in the sports field set up a gold medal reputation. With the recognition from all walks of life, AdiDassler founded the adidas brand in 1948 and integrated his
year-long experience in shoemaking, the discovery that utilizing the three lines on the side of the shoe could make the shoe fit the athlete's foot better, into the design of the new shoe, and thus the first pair of adidas sneakers with the shape of the three lines was launched in 1948, and the first pair of adidas sneakers with the shape of the three lines was launched in 1948, and the first pair of adidas sneakers with the shape of the three lines were designed in 1948.
The first adidas sneaker with three stripes was introduced in 19/1949. Since then, the "Three Stripes of Victory" have continued to create images of victory on the playing field.
Particularly in the world of soccer, adidas has received a level of support unmatched by any other sports
product manufacturer. Especially when adidas released a pair of spikes, but also by the support of the top football
players in the favorite, by the 1974 World Cup soccer tournament held in West Germany, more than 80% of the
players have chosen adidas soccer shoes can be known at that time, adidas in the world of football
the power of. In the 1998 World Cup soccer tournament in France, the landlord France is relying on adid
as soccer shoes superior performance, played a super level of strength, defeated the group of heroes to win the championship, the French soccer Ming
star Zidane was awarded the title of World Footballer of the Year in 1998, proving once again that adidas "victory
Three lines of the adidas soccer shoes, the adidas soccer shoes, the adidas soccer shoes and the adidas soccer shoes are the most popular in the world. Many
many of the deadliest top athletes are convinced by the adidas brand; in the basketball hallowed halls of the NBA, the once dominant Jabba the Hutt, the renowned Antoine Walker, and the most promising player of all time, Kobe Bryant; and in the world of professional tennis, there is the retired Swedish star, Albergo Eberhardt, who is now the most famous tennis player of all time, and the most famous tennis player of all time.
In the professional tennis world, there are retired Swedish star Eberhard Eberhard, the German "Jade Rakshasa" Graf, who used to dominate the backseat, and this year's rising
"British New Hope" Tim Henman, along with the Russian beauty Anna Kournikova and the youngest player who just won the tennis tournament
Louis vuitton handbags
Louis vuitton handbags.
Ro's little diva Zingis; on the baseball field by the New York Yankees, who won the 1998 MLB championship,
the boxing ring has the greatest heavyweight boxer of the century, Ali; in the track and field reputation is more the world is familiar with
known to the world. In China, adidas successfully sponsored the Chinese national soccer team.
Today, adidas is still adhering to AdiDassler's philosophy of perfect footwear, constantly
exchanging ideas and needs with world-class top athletes and coaches, and after a series of repeated tests and trials,
developing ergonomic products that not only help all kinds of professional athletes to improve their sports performance,
but also satisfy the general market consumers' needs. In recent years, adidas has not only made new breakthroughs in design and functionality, but also created a new trend in fashion with its iconic three-stripes design concept, which has swept the young generation into a new style and led the world of sports merchandise into a more diversified
vision. High-quality, high-tech products to ensure that users in the sports needs and perfect sports performance -
- is adidas characteristics.
NIKE Nike
Phil Nike was a mediocre athlete competing in the 1-mile race, with a best time of 4
minutes and 13 seconds, which didn't put him in the league of world-class athletes (with a time of 4 minutes). But he was trained in the late '50s at the
University of Oregon by famed coach Bill Bowerman. Bowerman made Eugene, Oregon, famous in the '50s for his world-record-breaking distance running championships year after year
year. He was constantly trying on
various athletic shoes, and his view was that running shoes an ounce lighter in weight would also be excellent for winning races.
While working on his M.B.A. at Stanford, Phil wrote a thesis stating that the Japanese were able to
make athletic shoes in the same way that they made cameras.After receiving his degree in 1960, Phil Nike traveled to Japan
to apply to the Onichuka Corporation for the right to sell Tegel running shoes in the United States. When he returned to the U.S., he brought Bowerman samples of shoes made by the company
.
In 1964, Phil Nike and Bowerman began a partnership. They each put up $500 and formed
Blueri Gang Shoe Company to produce soles for Tegel running shoes. They kept the finished product in the cellar of Phil Nike's father-in-law
's house, and in the first year they sold $8,000 worth of imported shoes. By day, Phil Nike
worked as an accountant for Coopery Bland, and at night and on weekends, he peddled sneakers along the streets, selling most to high school
school sports teams.
Finally, in 1972, Phil Nike and Bowerman invented a shoe themselves and decided
to make it themselves. They contracted out the production to Asian factories with cheap labor and named the shoe Nike, after the Greek god of victory. At the same time, they also invented a unique logo Sw
oosh (meaning "whoosh"), it is extremely eye-catching, unique, every Nike product has
this mark. Nike shoes made their
first appearance in competition during the 1972 Eugene, Oregon, Games qualifiers. Marathoners persuaded to wear the new shoes finished fourth through seventh, while athletes wearing Adidas
shoes finished in the top three in the qualifiers.On a Sunday morning in 1975, Bowerman fiddled with a propane rubber in
a waffle-baking iron mold. The small rubber studs on the "waffle
dry" soles made a new type of sole that was more flexible than other popular soles on the market. This
product innovation -- simple as it may seem -- was what first launched the careers of Phil Nike and Bowerman. But it wasn't product innovation, but imitation, that was the real driving force behind Nike's rise to the top of the U.S. market.
Nike modeled its products after those of Adidas, and as a result, the imitators beat the inventors.
Bowerman's "waffle" soles proved to be a big hit with athletes. As a result, with the market
turning for the better, the sales of this kind of sole reached 14 million dollars in 1976, compared with 8.3 million dollars in the previous year, and only 2 million dollars in 1972.
Nike Air Max 90 is the most popular shoe in the world, and the most popular in the world.
Nike was a leader in the shoe industry because of its careful research and development of new styles of shoes.
By the late 1970s, Nike employed nearly 100 researchers in its research and development department. The company
produced more than 140 different styles, some of which were among the most innovative and technologically advanced on the market,
designed for different foot sizes, body weights, running speeds, training regimens, genders, and skill levels.
By the end of the 1970s, Nike's research and development department employed nearly 100 researchers.
By the late 1970s and early 1980s, market demand for Nike had become so great that it
ordered ahead of time from 60 percent of its 8,000 department, sporting goods and shoe store distributors and
often waited as long as six months for goods to arrive. This gives Nike's production plan and inventory cost plan to complete
provides great convenience. Nike's sales, which were $14 million in 1976, rose to $640 million just six months later
. Nike's market share was 33 percent, the top market share. Two
years later, it was even further ahead, with a market share of nearly 50 percent. Adidas' market share has
decreased, and not only is it much lower than Nike's, but U.S.
companies like Bruker and New Balance have also become worrying rivals.
In the Jan. 4, 1982, issue of Forbes, the "Annual Report on American Industry" ranked Nike as the most profitable company in the past village, topping the industry.
UMBRO Umbro
Umbro, the 78-year-old internationally recognized brand, is a British-based soccer apparel
manufacturer and was founded in 1924 by the British brothers Humphreys. The brothers combined the five letters of their English name (HU
MPHREYBROTHERS) to form the word UMBRO, which
was then combined with a diamond double diamond pattern to become today's registered trademark of UMBRO.
Umbro's history has been marked by a number of World Cup triumphs, including the 1966 World Cup winners England, which was Umbro's greatest moment in history, with Umbro jerseys being worn by 15 of the last 16 teams in the tournament. With a history of more than 70 years, Umbro has grown steadily to become a world-renowned supplier of professional soccer clothing and
equipment for all things soccer.
Kappa Kappa
In the early 70's, a profound social and cultural change took place in Italy, which can be called the era of
resistance and rebellion. In the midst of this change, clothing was adapted to a new way of life, and Kapp
a was a product of this change.
Backed by strong sponsorships, Kappa signed a deal to sponsor the Italian soccer club Juventus in 1981, and then successfully sponsored the U.S. national
track and field team for the 1984 Los Angeles Olympics. The use of innovative fabrics, memorable designs and products that represent the brand's language and image have played a key role in the sponsorships, which have helped to rapidly increase the brand's
recognition.
Kappa's brand owner, BasicNet, has developed a high-caliber approach to licensing deals,
with multiple exclusive licenses and technical sponsorship programs with world-renowned soccer teams. The advantages of this high-profile local
localization are: directness and efficiency. Thanks to these specific localized market behaviors, including sponsorships of relevant clubs, which keep the Kappa brand in the media, and sponsorships of famous pop and rock bands, the Kappa brand's outwardly relatable presence and youth-cultured influence is a winning formula for success. Kappa's brand is a winning formula.
The Kappa brand's correct brand positioning in line with the laws of the market, so that Kappa in the world
World-wide business content is enjoying rapid growth. Currently, Kappa has entered more than 60 countries and regions in Europe, Asia, America, Oceania and Africa through franchising and direct distribution
.
Kappa's international market development is based on the development and rapid growth of its franchise network
BasicNet will provide its franchisees with a complete range of business technologies; and for localized
markets, BasicNet will provide strategic guidance to enable them to operate in their regions.
Fila
Fila brand was founded in 1926 by the FILA brothers in BIELLA, Italy.
In the 1970s, in line with the diversification strategy to expand the sportswear business, which had a promising future at that time, Fila developed tennis, skiing, swimming, golf, mountaineering, and more recently, basketball and soccer apparel.
Today's Ferris has earned a reputation for excellence, versatility and design, and its products are sold in more than 30 countries, including Paris, Rome,
Los Angeles and Tokyo.
NewBalance
NewBalance's unique understanding of footwear is that the most important
quality in athletic shoes is comfort and fit, and that a comfortable shoe allows you to better express your athletic potential. In view of the fact that different people have different foot widths and heights, NewBalance insists on producing sneakers in six widths, two heights and 18 different lasts, which is unique in the world; at the same time, NewBalance insists on retaining the concepts of "Made in America" and "The shoe is the best spokesperson", and continues to make the best use of its shoes. Today's NewBalance
sneakers have excellent shock absorption, stabilization system and directional control, and are truly known as the "King of Jogging
shoes", allowing customers to feel comfortable and fit at the same time, and to give play to the strongest athletic strength.
Currently, NewBalance is the second largest athletic brand in the United States and the fourth largest in the world.
REEBOK
REEBOK's predecessor was headquartered in England. For more than 110 years, the image of professional sports products combined with
Combined with a number of Olympic Games, involving a variety of sports events around the world. Reebok International Limited is an internationally renowned sporting goods company specializing in the design, marketing and sale of sports and leisure apparel/footwear and
sports equipment, under the well-known brands: Reebok (Reebok), Rockport,
Greg Norman and footwear produced under the trademark of PoloRalphLauren. Reebok also exclusively develops, manufactures and distributes footwear under the PoloRalph Lauren trademark. Reebok also exclusively develops, produces and manufactures all NBA basketball footwear and in October 2003, signed a commercial sponsorship deal with Chinese star Yao Ming.
PUMA
PUMA is a large multinational company that produces shoes and sportswear from Germany.
Rudolf? Dassler joined his brother Adolf? Dassler (nicknamed Adi""A
di"") in Her?lach and renamed the company Dassler Brothers.1
In the mid-1930s, Dassler Brothers grew to a company with In the mid-1930s, Dahlers Brothers grew to become the leading brand of athletic footwear with nearly 100 employees and more than 30 styles. After World War II, Dulles Brothers resumed business with 47 employees
and made its first post-war sneakers from canvas and U.S. Army fuel tanks to extract rubber.
In 1948 Adolf Dassler, with the combination of his own name ""Adi"" and ""da
s ""Dassler Brothers"" was renamed adidas, and the two brothers went their separate ways, with his brother Rudolf
Dassler setting up PUMA, which is oriented in the same direction as adidas, with a focus on the production of sporting goods
, and the two have been rivals ever since.
In 1986 PUMA joined the Munich and Frankfurt stock exchanges. Today, PUMA
has 3,200 employees and sells its products in more than 80 countries, and in 2003 the company's assets amounted to
1.2 billion euros.
PUMA shoes and apparel are extremely popular in the hip-hop graffiti culture, both inside and outside the United States.
PUMA is also one of the icons of 1970s and 1980s hip-hop culture, along with adidas.
Decathlon
1976 - Michel Leclercq opens the first hypermarket for sports products in Englos, near Lille (in the north of France
). A new concept: the best priced sports products for all sportsmen - from beginners to professionals - in the same shopping center.
1986 - To ensure the design and production of its own branded products, Decathlon set up
its own production department in 1986, and in the same year opened its first store outside France in Dortmund, Germany. 1988 saw the opening of its first store in Asia, with the opening of the first Decathlon production department.
In 1988, the company's production business became internationalized with the opening of its first office in Asia.
1996 - Tribord, the water sports brand, and Quechua, the mountain sports brand
The first two passion brands created by Decathlon.
1999 - Decathlon crosses borders and opens its first concept stores in the United States (Boston area) and in the United Kingdom (London)
. In the same year, Quechua, the mountain sports brand, set up its product development center
in the Mont Blanc mountains in France.
2003 - With the opening of its first concept store in China, in Shanghai, Decathlon opened a new blueprint for its international development. Decathlon China's first hypermarket specializing in typical sports products opens in Huamu, in the Pudong district of Shanghai
Successfully
2004 -2005Tribord, the brand of water sports products, has its design
team based in Hendaye, on the Atlantic coast, in order to be closer to the users of the products. This was followed by the Géonaute/Aptonia brand, which created more comfortable products for adventurous sports enthusiasts.
In 2005, new brands were born: Kalenji (running) and Fo
uganza (horse riding).
In 2004, Decathlon had five production subsidiaries in China, in Shenzhen, Guangzhou and Shanghai. branches in Shenzhen, Guangzhou, Shanghai
Shanghai, Tianjin and Taiwan. One third of the products in Decathlon's global shopping malls come from China. Today, Decathlon China*** employs more than 700 Chinese people. Today, Decathlon has 5 sports supermarkets in China (4 in Shanghai and
1 in Guangzhou)
MIZUNO MIZUNO
MIZUNO is one of the world's leading sports brands serving all types of sports. Japan's Mizuno
Mizuno Corporation is recognized by the International Olympic Committee as a sponsor of the Olympic Games. Shanghai Mizuno Co., Ltd. is one of the main production bases in Asia, with three factories for apparel, baseball gloves and golf clubs, as well as a domestic sales department responsible for the operation and sales in the Chinese market. We have introduced Japanese equipment, technology and management system. MIZU
NO produces and processes
export products, and at the same time, relies on Japanese technology to continuously strengthen the development of domestic products and market development.MIZU
NO's product range is complete, covering almost all major sports. Product development is based on extensive scientific
research to ensure that sports are more comfortable and safer, and on the belief that the combination of technology and human sensibility is
the only way to create perfect quality. While expanding our product range, we are constantly adopting new technologies, developing new products and
enhancing the functionality of our products to meet the needs of today's market. Excellence in quality control is the foundation of MIZUN
O products.
MIZUNO was founded in 1906 by Mizuno Corporation of Japan, and after nearly a century of continuous efforts
strength has now countered the war to become the world's leading producer of sports equipment, apparel and footwear. Strive to serve all kinds of sports
Projects, and strive to make sports life more enjoyable and exciting. Mizuno's product lineup covers almost all major sports
and reaches more than 300,000 categories. The development of Mizuno products is based on extensive scientific research and
strong technology combined with human sensibility to create perfect quality. They are made of imported high-quality fabrics with reliable performance
. The image is steady and generous, orthodox and competent, abandoning the cumbersome and fancy, full of vigor, giving people confidence and strength
quantity. Shanghai Mizuno Co., Ltd. is one of the major production bases in Asia, with three factories for apparel, baseball gloves and
golf clubs, and a domestic sales department in charge of the operation and sales business in China.
Quality control is the foundation of Mizuno's products.
CONVERSE Converse
☆CONVERSE (Converse) - love of sports, love of life synonymous
Everything around me by my master, I am optimistic, happy, unique ... ...
How many firsts in the history of CONVERSE, a brand synonymous with love of sports and love of life,
have there been in eternity? In the early days of basketball, people didn't have much of an idea of what shoes to wear to play the game
. It wasn't until superstar Chuck Tyler, known as the "Ambassador of Basketball," was introduced to the game. Taylor (CHUCKTAYLOR)
encounter Mr. Converse (MRCONVERSE), the world's first pair of canvas basketball shoes came into being.
The year was 1917. That year, basketball seemed to regain the dignity
and confidence that a sport deserves.
Converse (Converse), founded in 1908, has created a global canvas shoe kingdom,
both in terms of sales volume and in terms of color, which is the first in the world. In the Chinese market, there are ALLS
TARCHUCKTAYLOR (all-star classic canvas shoes), JACKPURCEL
L (open-mouthed smile), PROSTAR (classical canvas shoes) three series, more than 50 kinds of colors, so that not
Gan dull young people, high-profile play with color, elegant and flying out of the door!
ALLSTARCHUCKTAYLORIn 1917, the world's first pair of ALLST
AR canvas shoes in the United States CONVERSE (Converse) company was born in the beginning of the twentieth century, known as "Basketball
Ambassador," known as the U.S. professional basketball star CHUCKTAYLOR, who is the first to be born in the United States. CHUCKTAYLOR (Chuck Taylor) on this new surface. Taylor) on this new surface
world of canvas shoes love, convinced that ALLSTAR shoes can make basketball players on the court gallop,
play to their heart's content, so he no matter where he goes, he will always come with a pair of ALLSTAR canvas shoes, enthusiastically
to the side of friends, basketball players and coaches to recommend ALLSTAR canvas shoes, and according to the Basketball
the requirements of sports shoes and personal experience, personally involved in the improvement of the design of ALLSTAR canvas shoes, so that
it is more suitable for basketball. 1923, CONVERSE (Converse) company in recognition of his contribution to
ALLSTAR canvas shoes decided to put CHUCKTAYLOR (Chuck Taylor)
Taylor, the founder of the company, was a member of the company, who is a member of the company's board of directors, and a member of the board of directors of the company, who is a member of the board of directors of the company, and a member of the board of directors of the company. Converse decided to honor him for his contribution to the ALLSTAR canvas shoe by making the CHUCKTAYLOR (Chuck Taylor)
signature part of the ALLSTAR trademark, and the ALLSTAR CHUCKTAYL
OR canvas shoe was born. More than half a century later, the Allstar Classic canvas shoe has become a household name synonymous with canvas shoes around the world.
On the other hand, the Allstar Classic canvas shoe has become a household name synonymous with canvas shoes around the world. It has created a record of selling 600 million pairs of the world's only single shoe type. With McDonald's,
Coca-Cola, Ford, Levi's jeans as the same as the spirit of the American tradition and culture of the table emblem. ALL
STAR original design is the use of canvas as a material, not only wear-resistant, but also can be washed by the washing machine, in line with
Environmental protection, pollution-free public health. At that time, ALLSTAR had only one color - white. 1966
In 1966, ALLSTAR introduced the Color Series, breaking the long-standing single-color policy. As technology continued to advance, more materials such as leather and rubber were used as raw materials for shoes. In the 1970s, under the influence of the hippie trend, fashion began to move towards a natural, primitive feel, and ALLSTAR
looked very retro at the time, very easy to wear and match, and free to wear anywhere, so that life is complicated to
simple. 1996, ALLSTAR launched ALLSTAR2000, the original
sail of the upper. In 1996, ALLSTAR launched ALLSTAR2000, the original sail
cloth material on the upper was changed to leather, completing a striking change in ALLSTAR's history. Taking the original AL
LSTAR as the blueprint, the oldest sneaker was replaced with the most dazzling appearance.
JACKPURCELL, one of the classic canvas shoes of CONVERSE, is named "Open Smile" because of its special SMILE curved design on the toe. World Champion. Badminton, tennis and squash and other sports require
durable and suitable sports shoes, JACKPURCELL on their own research and
improvement of shoes, and participate in the development of planning, in order to commemorate its contribution to the sports shoes to JACKPURCEL
L name. Later on, JACKPURCELL provided special sports shoes for the highest level sports games, from
and won the popularity of the professional players of the DEBIS Cup in the past years, the superior craftsmanship and unique shape of JACKPURCEL
L was also favored by the Hollywood high class people. Legendary Hollywood movie star JA
MESDEAN (James. MESDEAN (James Ting), DUSTINHOFFMAN (Dustin Hoffman). Hoff
Man), BEATLES (Beatles) GEORGEHARRISON (George
Harrison) are JACKPURCELL fans. Dustin. Dustin Hoffman wore JACKPURCELL in the movie
The Graduate
The years have passed, but JACKPURCELL's unique
charm has remained the same. 2000, JACKPURCELL landed in mainland China. Black,
white, peach, khaki, coffee, blue, navy, apple green and other colorful debut, wear-resistant and flexible
canvas uppers, unique design, attention to detail has always been the tradition, showing the classic family of the everlasting
new style.
PROSTARPROSTAR's unique "star and arrow" logo has been used since CONVERSE's inception. The "Star and Arrow" logo has accompanied Dr. J (JULIUSERVING),
"Magic" Johnson (EARVINJOHNSON), "Big Bird" Bird (LARRY BIRD), "Magic" Johnson (EARVINJOHNSON), "Big Bird" Bird (LARRY BIRD), and "Big Bird" Bird. "Bird (LARG
YBIRD) in the NBA game to create a section after section of popular basketball myth. Now,
The "Star Arrow" logo is no longer confined to the court, and PROSTAR's simple, unique logo and rustic colors
teach people to recall the good old days of innocence, and give a new interpretation of the vintage trend. In Japan and Korea, P
ROSTAR has become the best-selling shoes after JACKPURCELL.
Japanese drama attracted more and more people's favorite, super-popular idol Takuya Kimura became the spokesman for fashion,
In Japan, South Korea, Taiwan and other places, as long as Kimura wears what apparel, what apparel will be popular. Takuya Kimura
Favorite shoe brand is CONVERSE, "Beautiful Life" in Takuya Kimura's feet is CO
NVERSE in the ONESTAR. Japanese drama "Love Stacks Sunset Love" actress Sakai Fako is also on C
ONVERSE love. CONVERSE is the Haji tribe of the first choice of the popular. In Japan
Hong Kong and South Korea, CONVERSE is the first brand of sports and casual shoes.CONVERSESHO
P is all over the streets of Japan and South Korea, with a wide range of products. Actors and entertainers who go to Japan for filming and sightseeing take pleasure in buying CONVERSE shoes in the local
Buying CONVERSE shoes is a pleasure. Xu Jinglei, a young actress from mainland China, met CONVERSE in Ginza, Tokyo, and later became the spokesperson for CONVERSE in mainland China. Chen
Siu Chun, Zhang Ziyi, Lin Xiaopei, and Su Youpeng all love CONVERSE, which has created a global canvas shoe kingdom, and is the world's No. 1 in terms of both style and sales.
When Dr. J--Julius L. Irving jumped from the free-throw line and dunked, a legendary name was engraved
in the NBA's "Pantheon". Along with Dr. J's name, there is also a great classic - CONVERSE basketball shoes. Just like the "magic shoes" of the ancient mythological elves,
Dr. J, Magic Johnson, Big Bird, Bird, Big Momma Larry, and Dr. J are the most famous basketball players in the world. Big Momma" Larry, "rebound king" Rodman
and "mailman" Malone are wearing CONVERSE created a paragraph and paragraph of the popular modern myth.
Century-old brand, came to China. 1993, CONVERSE and the world's footwear giant - treasure
Yuan Shoes hand in hand to serve the Chinese market brand spokesman
NAUTICA NAUTICA
NAUTICA brand originated in 1983, the world's first men's coat with six, the world's first men's coat, the world's first men's coat, the world's first men's coat, the world's first men's coat. With six men's jackets, world-famous Chinese-American clothing
designer DavidChu (Mr. Zhu Qinqi) founded the Nautica brand in New York
and served as the brand's chief designer. Since then, the simple sail logo has become famous on the international stage.
The Nautica brand has always been synonymous with the sea and adventure sports, and since its inception in 1983, Nautica has authored a fashion legend of "modern interpretations of American classics.
DavidChu's design philosophy emphasizes functionality and attention to detail, with a series of classic designs that are modern and evoke a modern lifestyle that is "dynamic, adventurous and active".
NAUTICA has been around the world for two decades, and under the guidance of David Chu, Nautica has developed into a complete lifestyle brand. Products include casual wear, competition collections, men's
women's denim collections, men's formal wear, women's swimwear, men's and women's sleepwear, men's undergarments, children's wear, and a full line of accessories
accessories, eyewear, watches, fragrances, and home furnishings.
Nautica's 25 collections are sold in the U.S. and in more than 50 countries around the world, including Canada
and Central and South America, Europe, Australia, Japan, Korea, Indonesia, Malaysia,
Singapore, Thailand, China, Taiwan, Hong Kong, the Middle East, etc. Nautica has more than 100 stores in the U.S. and
over 100 stores outside the U.S.A.
.
Nautica has more than 100 stand-alone stores in the U.S. and more than 1,300 specialty stores in upscale department stores.
Nautica is the world's leading brand of upscale casual apparel, with Polo,
CK, and Tommy leading the way, and in 2002, Nautica was ranked No. 1 in sales and visibility in Central America and parts of Europe
Continental regions.
NAUTICA IN CHINA In 1994, Nautica brand landed in the Chinese market, and opened its first independent store in Shanghai in the same
year. Nautica
brand full of American style, overflowing with healthy colors with its unique style, excellent quality has quickly become China's high-grade men's casual wear leader in the field.