Who would have thought that an APP that relies on the service of the middle-aged and elderly groups has more than 200 million users, more than 4,000 offline activities carried out through the APP every month, and covers more than 500,000 offline users every month is the Sugar Bean APP, which is a square dance teaching APP that serves the elderly groups.
The Sugar Bean Square Dance APP has captured the attention of the elderly by serving them with the Sugar Bean Square Dance APP. Square dance magic weapon captured a large number of users. It is reported that there are more than 200 million middle-aged and elderly users on the Sugar Bean platform, and the cumulative financing is nearly 100 million dollars.
Brand Positioning: Let the middle-aged and elderly people get health and happiness through Sugar Bean Square Dance.
Target demographic: middle-aged and elderly people.
Target Crowd Analysis: middle-aged and old-aged users who like to dance and exercise; enjoy socializing and have their own ideas; and feel lonely, lack of recognition and lack of companionship.
So the user base of Sugar Bean is still very large, and the ads are more acceptable to the middle-aged and the elderly compared to the young, if your ads are more beneficial to the middle-aged and the elderly, then the effect of the ads in Sugar Bean should be very good.