Poor people: Wenzhou goods are basically synonymous with fake goods, I never buy Wenzhou goods, and I don't like Wenzhou people.
Wenzhou people: in the process of economic development, there will be fake and inferior goods anywhere, this is just a process of business development, we Wenzhou people will dare to do one thing: where they fall down from where they get up.
Many people believe that Wenzhou shoes are inferior products, and many people still remember the fire that burned shoes 20 years ago.
August 8, 1987, angry Hangzhou people in the Wulin Square, a fire burned more than 5,000 pairs of Wenzhou shoes, the cause of the incident is this:
1987 day, the former Minister of Commerce Hu Ping's daughter in Wuhan, a shopping mall to buy a pair of new shoes, just sent a day, the soles of the shoes off the rubber, into a veritable "one-day shoes! "The daughter was dissatisfied. The daughter's dissatisfaction, the father in charge of business is very angry. Since then, the Xinhua News Agency reporter reported the incident, from then on, the commercial system of counterfeiting activities thus kicked off.
A fire in Wulin Plaza made Wenzhou shoes instantly become synonymous with counterfeit and shoddy products. "Wenzhou shoes well, look quite good, dancing a few games on the bad." Others said, "If you wear Wenzhou shoes to walk on a rainy day, you will not be able to walk on the soles of your shoes." In response to such comments, the Wenzhou "shoes" at the time have their own interpretation, "20 yuan a pair of shoes, a year to wear four pairs of bad only 100 yuan, and 100 yuan a pair of wear a year is almost the same, you also wore more than three kinds of styles it."
Wenzhou people say, fake when the real sale, that is the sale of fake; fake as a fake sale, it is a different story.
Wang Zhentao, chairman of Zhejiang Aokang Group, said: My definition of shoddy goods is that low quality and low price, high quality and high price, are not considered shoddy goods. For example, the hotel slippers do not require too good quality, can wear a few days on the good, the price is super low, not called shoddy goods. Only the high price of selling low quality things, substandard goods, is shoddy goods. All the shoes I got in were genuine leather and the price was cheap, so how can you assume that the shoes I sold were inferior goods? At the time, Wang Zhentao's shoes were not inferior, but they were confiscated all the same.
Wang Zhentao said: "At that time, nearly lost 260,000 yuan, this incident burned off the reputation of this brand in Wenzhou, burned off the confidence of all entrepreneurs in Wenzhou."
In 1990, the former Ministry of Light Industry and other six ministries and commissions jointly issued a circular, the Wenzhou production of leather shoes listed in the key rectification of the object. Wenzhou shoes into a difficult situation.
At this time, many Wenzhou shoe factories closed down. But there are also some Wenzhou shoe merchants are seriously thinking about the development of Wenzhou shoes. Zheng Xiukang of Kangnai Group and Wang Zhentao of Aokang Group were thinking about this issue.
They all start from brand and quality. It took more than 10 years of lying in wait to build up the image of Kangnai and Aokang.
Between 1997 and 1998, Aokang Group found that counterfeit Aokang leather shoes appeared one after another in Wuhan, Anqing, Public Security, Gaomi, Linyi and Tai'an. At the same time, similar trademarks such as "×Auokang", "Au×Kang" and "Auokang×" appeared on the market, so Wang Zhentao sent people to Shandong specifically to fight counterfeiting.
Two months down the road, the counterfeiters found that the counterfeit "Aokang" shoes produced in Gaomi Mintou Village had already had a considerable scale. Among the 10 counterfeiting enterprises, a production line has been formed, in which one specializes in making counterfeit Aokang trademarks, three specialize in making counterfeit Aokang packages, and the other six specialize in producing counterfeit Aokang shoes.
Wang Zhentao was angry! Aokang people are angry! Wenzhou people were angry!
So Wang Zhentao made a decisive decision: burn the fake Wenzhou shoes! Wang Zhentao said: "Now burn this fire, then, that we have confidence in this matter, not only our industry, and all the Wenzhou enterprises, including the government is also confident that we want to carry out Wenzhou's second and third start-ups, and then go on to continue to develop."
The staff asked, "Where is the location of the fire?"
Wang Zhentao answered without hesitation: "Hangzhou Wulin Gate, from where you fall down from where you get up!"
December 15, 1999 at 3:00 pm, hangzhou wulin door crowded, huge banner "fight fake protect famous brand" is particularly conspicuous. Wang Zhentao and the leaders of Zhejiang Leather Association and Wenzhou Municipal leaders and others lit a fire together and burned more than 2,000 pairs of fake Wenzhou shoes to ashes.
The Economic Daily at that time said vividly, "A fire 12 years ago burned down the inferior shoes of Wenzhou people; a fire 12 years later burned down the inferior shoes imitating Wenzhou shoes!"
Wang Zhentao, on the other hand, exclaimed, "For this fire, what kind of efforts I have made!"
In 2001, Wang Zhentao put the flag of "Made in Wenzhou" to Nanjing Road in Shanghai, which is known as "the first street of Chinese commerce"; in 2003, the new AuCom "changed its label" and made a high-profile debut. "In 2003, the new AuCom made a high-profile debut after changing its label.
Wang Zhentao told his employees that if they want to be remembered, they must be the first. The first Chinese enterprise to promote "manufacturers' joint venture", the first Chinese leather shoes specialty store, the first Chinese enterprise to cooperate with the world-famous footwear brand GEOX ...... In addition, AuCom has invested a huge amount of money in establishing the AuCom International Brand Industrial Park, hiring international first-class designers, and obtaining large orders frequently in the international market. The international market frequently obtains big orders, all these are conveying a ****same message--AuKang wants to be the "King of World Shoes"!
Today's AuCom has become a famous brand in China's footwear industry. Almost everyone knows AuCom's advertisement: "Wear AuCom, walk in all directions", and the image endorsement of the beautiful Li Jiaxin has also added a color to AuCom's brand. At present, AuCom has more than 1,800 specialty stores and more than 1,000 special halls and counters in China.
In 2002, Wenzhou set up a leading group for the construction of "Credit Wenzhou" and designated August 8 as "Integrity Day" every year. Since then, through the "Wenzhou modern social credit system construction planning program", spent more than 800,000 yuan, the establishment of enterprise credit information exchange system, and strive to spend ten years to build a credit system.
At present, the seeds of the tree of credit have entered the ground, sprouted, taken root and blossomed in Wenzhou. Wenzhou already has 16 Chinese well-known trademarks, 25 Chinese famous-brand products, in addition to building more than 20 national bases. Wenzhou has become one of the most brand-name prefecture-level cities in China, and China's integrity construction group also listed the committee as "China's 50 investment environment integrity and safety zone".
August 8, 2006, in the "Integrity Day" day, Wenzhou, 78 enterprises were recognized.
When many people's eyes Wenzhou goods or "fake and shoddy" products synonymous with the pragmatic Wenzhou people have long come out of the integrity of the crisis, and strive to build credit Wenzhou, Wenzhou products continue to improve the quality of Wenzhou products, so that Wenzhou products not only become a brand-name products, but also began to go to the international market, become a real Internationally Famous Commodities. As Liu Ji, director of China National Research Center, said:
"Wenzhou was poor in the early stage of reform and opening up, and it was very difficult for Wenzhou people to make a living at that time Wenzhou people were called 'pitiful Wenzhou people': in the mid- to late 1980s, Wenzhou was flooded with counterfeit products, and the Wenzhou people who were burdened with curses were called 'hateful Wenzhou people'; in the 1990s, Wenzhou made great strides in the development of market economy, the whole country had Wenzhou people breaking into the market, and the whole country had Wenzhou products in the market, which was said to be 'horrible Wenzhou people'; nowadays, Wenzhou, the product stride towards the international market, the industry won the international anti-dumping lawsuits, people call Wenzhou people as 'honorable Wenzhou people'." Wenzhou people quotes:
From where you fall down from where you climb up! ...... A fire 12 years ago burned Wenzhou people's inferior shoes; a fire 12 years later burned the inferior shoes that imitated Wenzhou shoes!
-- Wang Zhentao, Chairman of Aokang Group