6.18 is coming soon, whether it is a shopping mall or network stores, will design some promotional labels to attract attention, the label not only shows the name of the goods, specifications, models, original price, etc., but also marked the price of activities to promote consumption. So, this promotional labeling in the barcode printing software how to make it? Next we look at the specific steps it:
1. Set the background color of the label
In the barcode printing software, click on the software above the toolbar in the "Document Settings" button to pop up the document settings dialog box in the Document Settings - Canvas, set the background color and check the background of the print, and after that, click OK. Click OK.
2. Set up promotional labels
Table header
Part
1). Click the software on the left side of the "Draw Rounded Rectangle" button, draw a rectangular box on the canvas, double-click the rectangular box, in the Graphics Properties - Basic, set the fill type to "solid" background color "red ", line thickness of 0, click OK.
2). Click the software on the left side of the "Insert
bitmap picture
" button, draw a bitmap object on the canvas, double-click on the bitmap, in the graphic properties - data source, click on the "+" button, the type of data object selection "manual input", click the bottom left corner of the "Browse", select the picture to be inserted - open the editor - OK.
3). Click on the left side of the software "solid A" button, draw a plain text object on the canvas, double-click the plain text, in the graphic properties - data source, click on the "Modify" button to delete the default data, in the following state box, manually enter the information to add. In the status box below, manually enter the information you want to add and click Add.
In the text, set the color to white, click OK.
4). Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, in the graphic properties - data source, click the "Modify" button to delete the default data, manually enter the information you want to add in the status box below, click Edit. Click Edit.
In Basic, set the fill type to "Solid" and the background color to white. In the "Text" window, set the alignment such as: left, right, center, both ends of the alignment, etc.), here in the center of the alignment as an example.
3. Set the main content of the promotional merchandise label
First of all, refer to step 2-1), draw a rectangular box, in the "Graphics Properties - Data Source" set the fill type for the solid, the background color of white, the line thickness of 0 and rounded corners of 2, as shown in the figure:
Secondly in the white rectangular box in the use of ordinary text objects to add the content of commodity attributes: name, model, specifications, the original price, the price of activities. Drawing ordinary text methods such as 2-3), not described in detail here.
Drawing lines, click the software on the left side of the "line" button, hold down the shift key to draw lines on the canvas, as shown in the figure:
4, set the activity of the price of the filling bit
Click on the toolbar above the software, "Drawing "button in the Drawing drop-down list, select" Vector Text "in the rectangular box inside the vector text, double-click on the vector text, in the" Graphic Properties - Text "window set the font type to Haettenschweiler, font size of 26, and then in the "data source", click "Modify", delete the default data, in the following state box, manually enter the information to be added, click Edit.
In the basic, fill the background color of white, thickness of 0.2, click OK.
Set up, you can click on the software above the toolbar in the "print preview" button, look at the preview effect, the preview is not a problem, you can connect the printer to print.
Daphne's gold brandWide network, multi-pronged marketing strategy behind, Daphne has a "brand" of the core idea.
In the early 1990s, Chinese consumers do not attach importance to the brand, but in order to do a good job of expanding the domestic market, we must have their own trademarks, take the brand route in order to compete with the mainland's growing number of low-priced shoes. Therefore, several Taiwanese cadres of the Yongen Group came up with the brand "Daphne" through brainstorming.
At that time, the mainland television shoe advertising is very little, Yongen Group entered the mainland China market in the first year of the advertising budget of 10 million yuan. "Beautiful 100 points, beautiful without discount" is the Daphne women's shoes products in mainland China TV commercials, along with television and newspaper media advertising, in-depth broadcast in various areas of mainland China.
Daphne's quarterly newsletter, "Shengxing Newsletters," is also very special, not only providing free access to consumers, but also providing the latest information on apparel and shoes, as well as a variety of planning themes and dating mailboxes, making it a publication that many young people enjoy reading.
At the same time, the planning of Miss Daphne selection conference, Miss Daphne to become a model of Daphne shoes, and arrange Miss Daphne and famous movie star photo, Shu Qi famous before she was the spokesman for Daphne, to enhance the fame of Daphne women's shoes and sense of identity.
In addition, in the self-organized exhibitions, in addition to inviting managers and supervisors of major shopping malls to visit the factory, but also with the model performance, at the time of the use of this method of promotion of products is still a fresh hand, so get quite a warm response, and gradually open the market. Every eight pairs of women's shoes in China have the "Daphne" logo, which can be said to be the first brand of medium-priced women's shoes. The soul and founder behind the Daphne brand - Chen Xianmin, general manager, boldly went west in 1987, and the industry called him "the Kuo Taiming of the shoe industry".
Objective: To build the position of the first popular brand in the shoe industry. Make Daphne become the customer's favorite brand to buy. Let the brand become the public mind enjoys a high reputation, employees proud of the enterprise. Production and sales of high-quality brand-name products to meet the majority of women's personalized demand for fashion, will continue to expand the market share and enhance profits, to return employees, partners and consumers. With the core strategy of "multi-category, multi-brand, multi-grade, multi-channel", the Group is committed to becoming a brand company that leads fashion and provides comfort.
News
Daphne, the domestic women's footwear brand, has announced that the group has launched another apparel brand "Daphne Life" following Daphne Impression and Debbie's, and its first brand-new life image store was opened in Shanghai Mayflower Life Plaza. According to Wang Yixuan, an analyst at Zero2IPO Research Center, Daphne's strength in the apparel industry means that the company will develop in the direction of multi-brand and multi-category. In the diversified expansion at the same time, Daphne continues to control the number of franchises, and gradually implement the development of self-managed channels as the main direction.
Daphne 2012 net income of 950 million has been reduced 113 franchise stores
Daphne (00210) in order to optimize the sales network, the expansion of the core brand direction in 2012 to continue to focus on directly-managed stores, during the period of *** reduce 113 franchise stores, the rate of reduction for the past year the most. Chairman and Chief Executive Officer Chen Yingjie explained, the Group's development strategy is based on direct operation as the mainstay and franchising as the secondary, so direct operation and franchising can co-exist, but must be reviewed from time to time the sales performance of franchised stores.
Daphne 2012 "layoffs storm" price war can not cure the pressure of footwear inventory
In the footwear market as a whole suffered a cold winter, some brands of footwear enterprises are not alone, have burst out of layoffs storm, as the famous footwear brand Daphne Group in 2012 also fell into the "layoffs storm". "Layoff storm", nationwide layoffs of 300 people, the streamlining ratio of 10% or 12%, e-commerce department is the hardest hit by the layoffs, this move was once interpreted as a signal for Daphne to give up the e-commerce industry. The economic downturn under the influence of the environment, layoffs wave after wave, and the Daphne Group layoffs in the external response to the storm also finally gradually calmed down: Daphne Group is in the structural optimization and restructuring of the adjustment of the impact of the magnitude of the Group's total workforce of 0.7%, Daphne will not end the e-commerce business.
Daphne electric new director in place, said never give up electric
Daphne layoffs nearly 300 people about the news has been confirmed, and the biggest impact was once considered to be doing a very successful e-commerce sector, e-commerce department of the three major executives are unfortunately cut. The outside world questioned: this move means that Daphne or will give up the e-commerce business. Daphne's head of Huang Yingzhe believes that "the new head of the e-commerce department has been in place, Daphne will not give up e-commerce.
Daphne Dangdang flagship store sales growth of 2 times
In 2013, Dangdang investment manager gave Daphne a series of suggestions, such as the main models of some of the options, styles of price bands, styles of some of the characteristics, but also the daily store maintenance and decoration suggestions. For the characteristics of Daphne's customer base, Dangdang also for Daphne targeted to a group of customers who have purchased college textbooks, teaching aids and other books for accurate personalized recommendations.
Dangdang's investment manager's recommendations soon showed results: Daphne's average monthly sales on Dangdang gradually increased, especially after participating in Dangdang's tailgate, Daphne's new products, tailgate at the same time to sell, sales soon exceeded one million, Daphne Dangdang flagship store sales also quickly grew two times. June 8, 2014, Dangdang's new flash sale platform on line, Daphne as the first batch of new flash sale platform online, the first batch of new flash sale platform online, the first batch of new flash sale platform online. Dangdang new flash sale platform on-line brand, the latest models in the new flash sale and stores listed at the same time, with less than 50% discount to win the favor of consumers. Suning, Jingdong electric business war has not receded, Daphne also in the electric business staged a "abandoned" storm.
Media reports, according to Daphne internal staff broke the news, Daphne in Shanghai headquarters layoffs of nearly 300 employees, three heads of the e-commerce department was cut. In this regard, the company responded that only the company post adjustment, denied abandonment of the e-commerce business, said that due to the performance of e-commerce business did not meet expectations, the company will be adjusted to the department.
According to "Investor's Business Daily" reported, women's shoes brand Daphne because of the franchise problem caught in the vortex of disputes, its "de-franchising" approach has provoked some franchisees dissatisfaction, and even boycotted. Hubei Province, more than 10 franchisees to the Shanghai Municipal Bureau of Industry and Commerce and the people's government to complain about Daphne
Public pressure, Daphne and some franchisees to renew the contract, but the franchisee is still not satisfied. Some franchisees told reporters that, because the price and goods issues remain unresolved, the psychological bottom is still not there. In addition, according to the reporter's investigation, renewed franchisees only in Hubei, other areas of the franchisee did not receive notice. Did not receive notice of the franchisee said, if still can not be resolved, will take the legal route.
Directly-operated store promotions lead to franchisee rights
September 4, Beijing, Haidian District, Yuquan Road, near a Daphne store on the outside wall of the glass is affixed with a red promotional posters: the whole field of limited-time special price of 99 yuan. The staff of the store is set up goods, told reporters that these are the latest styles of this summer, and 79 yuan of special promotions.
It is understood that most of the Daphne stores around the country are 79 to 99 yuan promotional activities, which is the Daphne directly from the Tanabata promotional activities. But this activity makes Hubei Huanggang Daphne franchisee Ms. Xia some depressed, even angry.
"August 17, Daphne's directly-managed stores began '79 ~ 99 yuan' promotional activities, but the average price of our goods are 120 ~ 135 yuan, not counting labor, transportation and rent costs. Previously, we can sell more than 2000 yuan a day, but not sold at all, the day before yesterday sold 400 yuan, yesterday sold 500 yuan." September 4, in a telephone interview with reporters, Ms. Xia said angrily, this is Daphne in forcing franchisees to quit.
In February 2009, Ms. Xia and Daphne signed a three-year franchise contract, invested about more than 500,000 yuan. The first two years, Ms. Xia in order to open the market, has been in the store, not much profit, had thought it could begin to recover costs. But on November 2, 2009, Daphne told her that the company does not do to join, the contract will not be renewed after the stop.
"I was instantly baffled. When signing the contract, Daphne said, unless they do not want to do, otherwise you can always do. I invested so much hard-earned money and said not to renew the contract, how can I recover the cost." Ms. Xia said.
At the same time, Daphne began to put pressure on the franchisee in terms of price and goods. So Ms. Xia began to negotiate with Daphne, but was disappointed again and again.
Ms. Xia's encounter is not an isolated case. According to the reporter's investigation found that Henan, Chongqing, Zhejiang, Shaanxi, Guangxi, Hunan, Hubei and other places Daphne franchisees have a similar situation. Even some franchisee contract has not expired, Daphne unilaterally stopped the supply.
At the end of August, Ms. Xia and Hubei and many other franchisees joined together to Daphne's headquarters in Shanghai, the Shanghai Municipal Bureau of Industry and Commerce and the people's government to complain. In the media exposure and public pressure, September 7, 2011, after negotiations, most of the Hubei franchisees and Daphne reached an agreement, Ms. Xia also renewed the contract for two years. But for the goods and promotional prices, Daphne still did not explain. Ms. Xia said that although the contract was renewed, but if the price and goods can not be resolved, the franchisee still can not earn money, we will continue to defend rights.
According to the reporter, in addition to other areas of Hubei's franchisees have not yet received the notice of Daphne contract renewal. Chongqing Daphne franchisee Ms. Wang told reporters that, for the time being, has not received the notice of Daphne, if Daphne or no response, she will hire a lawyer to prosecute.
The reporter had asked Daphne's public relations director Huang Yingzhe on this matter, in its reply to the media statement that the two sides are not allowed, there should not be a violation of the spirit of the contract or violation of the relevant state laws, and the department responsible for the franchisee will be based on the specific circumstances of the relevant negotiation and proper handling.
De-franchising is accused of "unloading the mill to kill the donkey"
Publicly available information shows that as of June 30, 2012, Daphne **** 4,598 directly-managed stores and 1,010 franchisees, the first half of the new 411 directly-managed stores, a reduction of 45 franchisees.
A former Daphne management Zhang Jie (a pseudonym) told reporters: "Daphne's de-franchising has begun a long time ago. At the beginning of 5000 franchisees, 1000 directly-managed stores, is 5 to 1, and then slowly go after the franchise, became 1 to 5, but the rest of the franchise also began to recover."
Shoes and apparel market downturn, from cost considerations, the general business is not to recover the franchise. So why is Daphne doing this?
"Enterprises after a period of rapid growth, enter a stable period, especially in the form of economic downturn, began to appear weak growth. Where is the bottleneck at this time? Mainly terminal stores, especially the franchise's standardized management and improve efficiency. Therefore, all brand enterprises want to transform into direct management, in order to ensure the sustainable growth of profits." Shenzhen excellent growth management consultants limited general manager, chief consultant Bian Weilin said to reporters.
According to 2012 Daphne's half-yearly report shows that in the first half of 2012, turnover was 5.08 billion Hong Kong dollars, an increase of 28.9%, operating profit increased by 11.0% to 700 million Hong Kong dollars, but the core brand "Daphne" gross profit.
The goal of direct channel management has become clearer
Based on the current situation, Daphne has not only optimized the franchisee structure. Clothing independent commentator Ma Gang believes that Daphne purpose is very clear, want to completely direct. In the first half of Daphne increased 411 directly-managed stores, while reducing 45 franchisees, the company's core brand directly-managed store ratio increased to about 83%.
Store opening ceremony
Daphne, the No. 1 brand of popular women's shoes in China, held the opening ceremony of its 4,000th store in the mainland at Shanghai Guangqi City today, and officially kicked off the group's 25th anniversary celebration with the event. To this end, Daphne brand image spokesperson, Taiwan's famous group S.H.E to the scene to help.
Accompanied by a wonderful scenario dance performance opened the prelude to the whole event, interpretation of Daphne from the youthful little girl to a mature woman's metamorphosis process. Immediately afterward, a video about Daphne's 25 years of growth showed us a different Daphne. At the end of the picture, all eyes focused on the screen that symbolizes the opening of the brand spokesman Mr. Huang Yingzhe and guests S.H.E opened the Daphne LOGO Bing S.H.E opened the Daphne LOGO shaped special key, accompanied by exciting music and dazzling stage lights, the atmosphere of the scene to a climax. It is worth mentioning that Selina, a member of S.H.E, who was not able to attend the event, also sent her most sincere wishes to Daphne via video. At the end of the event, Daphne also invited two microblogging fans to play interactive games with S.H.E on stage, bringing a surprise to the audience.
At the event site, the organizer also set up a special display area to tell the story of Daphne's 25 years of shoe-making history. From the brand's first pair of shoes, to the first million, 100 million pairs, to the first ever sales of the classic timeless models, these precious Daphne commemorative shoes made the guests feast their eyes on. Among them, the wedding shoes specially designed by Daphne for Ella and Selina and Hebe's bridesmaid's shoes were exhibited for the first time, attracting a lot of eyeballs. The display of these shoes also conveyed Daphne's relentless pursuit of allowing women to improve their image through a good pair of shoes and seek a wonderful life in self-confidence.
Reviewing 25 years of development, Daphne has never stopped its efforts in segmenting the consumer market, with its targeted design to meet the needs of consumers of different ages and levels of fashion. So far, it has established its own brand Daphne, which has maintained the first national sales volume for 16 years, and SHOEBOX Shoebox, which is the first shoe store in China's shoe industry. In addition, it has cooperated with ALDO and other internationally renowned high-end footwear brands to carry out sales business in China. Nowadays, Daphne has been developing and expanding into a diversified fashion group with a series of famous footwear and apparel brands. As the first brand of popular women's shoes, Daphne enjoys the reputation of the industry wind vane, whether in brand modeling, quality control, or in corporate social responsibility.
The grand opening of the brand's 4,000th store also marks Daphne's position as a leader in the shoe industry. With the opening ceremony as an opportunity, Daphne wants to break the cocoon into a butterfly, in the splendor of a new start, injecting new vitality into the brand, with a new image to bring more surprises, to become a leading fashion and provide comfort brand company.
Promotional posters inside the pink with what color effect is best, do not show earth, it is best to have a four-color value. Thank youYou with the color must not appear earthy
Mauve, sky blue, light orange, light yellow, black can be
But you can also change through the pink with peach, white, black, mauve color to do a pink poster.
The poster mainly highlights the content of the promotion, not too fancy, with the color can not be too dark, or rather highlight the focus of the