I think "Little Apple" can be called the network's first brainwashing divine song.
"Little Apple" has been on fire for years. This strange new song created by the grassroots group "Chopsticks Brothers", quickly captured the major music websites and social platforms. Small Apple has replaced Phoenix Legend's The Most Dazzling Ethnic Wind, becoming a new generation of square dance brainwashing song.
"Little Apple" in the end how hot? In the Sina microblogging, the netizens of the relevant discussion has been more than a million. The MV of a strange action of the "apple dance" is now students, white-collar workers, celebrities, etc. to imitate the new magic skill. Whether it's a spoof clip of Andy Lau, Jacky Cheung and other celebrities singing "Little Apple" edited by netizens, or a hospital nurse's self-timed video, the number of network hits are easily over a million. Some netizens said, listening to the first time when I thought "what the hell", the second time to think "seems to be quite sensational", listening to the third time has been "simply can not stop! "
Whether on the network or in reality, there is no reason for the popularity of the "brainwashing song" is also so. However, these elements are by no means the "philosophy of life embodied in the lyrics" or "this song uses a happy tone to say a sad thing", as the creators put it. Besides the catchy lyrics and a melody that you can hear once, there are deeper reasons why Small Apple is quickly becoming a new fad that's taking society by storm.
Despite the fact that Small Apple may seem "earthy," the song's compositional techniques are a textbook example of how to make a hit. The famous music critic, Ear Dong, has taken "The Most Dazzling National Wind", "Disturbed", "Gangnam Style", "Tomorrow Doesn't Work" and other songs as examples, and summarized the four key elements of mass-produced network "songs": grounded, catchy, arranged memory points, and good use of social networks. This is in contrast to the "Little Apple Cyclone" that first emerged from microblogging and the circle of friends, where "Little Apple" did the best it could in all four aspects.