The basic concept of self-channel

Self-channel is a new strategy released by He Yi Group (namely Youku Tudou Group) at the Open Ecology Conference, and it is also an important carrier of online content. Self-channel is a video presentation method from the media on Youku platform, which integrates many functions such as recording video from the media, connecting viewers and interacting with fans. For users, as long as you register an account of Youku or Tudou and upload a video, you can become a self-channel.

Channel owner refers to the self-media that can continuously create, edit and organize high-quality video content.